Great Wall Motor(GWM) has a long term business strategy, Actually any company that intends to have a long and properous life should have a long term strategy. In the case of GWM, their strategy is to make the brand global. They have four strategic pillars, which are Locally Built, Locally Operated, Locally Cultivated and Supply Chain Integrate. This is three Ls and a S? But whatever it is GWM states that this has resulted in a remarkable results of 62.59% year-on-year increase in global sales, which accounts for a very good figure of 201,500 units of overseas sales in the first half year of 2024 alone. So it is because of this, GWM Malaysia is confident with their plan to locally assemble their vehicles and launching different types of vehicles in 2024.
Next in the pipeline is the Malaysian launch of the GWM HAVAL H6, which has been dubbed the 'Best-Selling SUV in China', It is also set to be GWM’s first CKD (Completely Knocked Down) vehicle in Malaysia and is set for launch in the third quarter of 2024. This will also be GWM Malaysia’s first CKD product with EPMB, a Malaysian automotive investment holding company.








