The Malaysia Automotive, Robotics and IoT Institute (MARii), Arus Jaya Automotive Sdn. Bhd. and Perodua will develop Smart Sales and Service solutions together with a focus towards the state of Sabah. This was announced at a ground breaking ceremony recently held at the Kota Kinabalu Marriott Hotel for the establishment of the first ever Digital Showroom. The Digital Showroom will be the first of its kind here and developed in order to transition towards enhancing digitalisation of the aftermarket sector.
The development of a Digital Showroom serves as a platform to enhance business operations and customer purchasing experience through the adoption of digital technologies and services in the Sabah region. It will utilise elements of Industry 4.0 such as Big Data Analytics (BDA), Internet of Things (IoT) and Cloud-based services to transform the way aftermarket services are conducted, allowing for a more seamless, interactive and immersive experience for customers while reducing operational costs for business owners.
“The Digital Showroom is a game changer for the sales, service and aftermarket sector, as the digital dimension at the point in which the consumer is most involved is altered.” said Dato’ Madani Sahari, CEO MARii.
“This initiative will transform the sales scene of the industry, allowing business owners to reduce operational costs by eliminating the need of investing in a high number of showroom display models while at the same time, maximising the choices offered to the customer during purchasing decision phase” he added.
During the retail process, the consumer can personalise their vehicles in real-time, at the same time the same technology can be utilised to expedite the sales and service transaction process through cloud based knowledge repositories and recognition systems that can identify and track vehicle records, financial information and service database to provide better insights for the service provider and enhance the consumer experience.
“This collaboration will improve the performance of the aftermarket sector of the Sabah region, especially in terms of technological development. The Digital Showroom concept can be utilised as a medium to market products in a new, innovative way while at the same, enhance a customer’s buying experience by providing them new tools to customise and purchase desired vehicles.”said Mr. Simon Chee, Chief Executive Officer of Arus Jaya Automotive Sdn. Bhd.
Perodua President and Chief Executive Officer, Y Bhg Dato’ Zainal Abidin Ahmad said,” While we are unable to share anything specific about the collaboration due to strategic reasons, what I can say is that Perodua wishes to ensure that our digital experience is one to remember.”
So many big words in terms of having a Digital Showroom. We think that this is another experiment to be at the forefront of having the internet set foot in the automotive aftersales sector. Perodua may have the intention of spreading their wings in terms of online aftersales presence (in terms of their used car market and also servicing) and this may be an opportunity to explore this topic with the assistance of others. Burden sharing is a smart thing to do.
Present at the ground breaking ceremony were YB Datuk Ignatius Darell Leiking, Minister of
International Trade and Industry (MITI), Y. Bhg. Dato’ Lokman Hakim Ali, Secretary General of MITI, Y. Bhg. Dato’ Ts. Madani Sahari, CEO of MARii, Y. Bhg. Datuk Zainal Abidin Ahmad, President & CEO of PERODUA, Mr. Simon Chee, CEO of Arus Jaya Automotive
Note that the Honourable Minister here hails from Sabah. Since MARii is under MITI, it is no wonder there is a hard push for development to be done in Sabah. We hope that this doesn't just stop once there is a Cabinet reshuffle. Imagine if the next Minister hails from Perlis.
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