Tuesday, June 25, 2019

Daihatsu Malaysia launches Daihatsu Business Fleet Program & Displays Gran Max Light Commercial Van at MCVE 2019


More news from the recent Malaysian Commercial Vehicle Expo 2019 (MCVE 2019). This time the news is about Daihatsu (Malaysia) Sdn. Bhd. (DMSB) which launched the Daihatsu Business Fleet Program at the Expo. The program is designed  to provide innovative end-to-end aftersales service solutions for small to medium businesses as well as those with larger fleets.


Dato’ Kamarudin Jaffar, Deputy Transport Minister of Malaysia (center) with Makoto Ogawa, Executive Director of Daihatsu (Malaysia) Sdn Bhd (left) and Arman Mahadi, Managing Director of Daihatsu (Malaysia) Sdn. Bhd (right), launching Daihatsu’s Business Fleet Program at the MCVE 2019.


An aftersales service solution for all business sizes is on Daihatsu Malaysia's mind with the launch of Daihatsu Business Fleet Program. According to Arman Mahadi, Managing Director of Daihatsu (Malaysia) Sdn. Bhd, the program puts a renewed focus on automotive service to better meet the requirements of today’s growing fleets. With the healthy growth of transportation network companies and last mile delivery services in recent years, it has been the aim of DMSB to drive value through innovation by being the preferred partner of fleet companies to provide them with the service, vehicles and fleet management which these business owners require.

Notable facts about the Daihatsu Business Fleet Program include: -

Range of Vehicle Solutions – 
From panel vans to pick-ups with 17 body applications and other medium to heavy segment models.

Sales & Service incentives - 
Special rebates with new purchase of Daihatsu fleets and special discounts on parts purchases.

Daihatsu’s Mobile Service – 
Dedicated on-site vehicle service exclusively for Daihatsu fleet customers without additional charges.

Extended Vehicle Warranty Service -
 5 Years/150,000Km* standard manufacturer warranty for better protection and peace of mind.
Maintenance Service Contract - Personalized service maintenance plan with additional value-added services.

Service Credit Term Facilities -
Up to RM10,000 with 30 days credit term for vehicle maintenance.

Drivers Safety Training Program - 
To improve personal driving skills, road safety culture, vehicle upkeep and ensure longer uptime.

Accident Repair & Insurance Claim Service - 
One stop automotive repair centre and insurance claims to ensure total customer satisfaction and confidence.

The Gran Max Showcase at MCVE 2019


Aside from launching this tailor-made aftersales program, DMSB also showcased their one and only Daihatsu branded product for Malaysia, the Gran Max light van. Do remember that they have Perodua representing them in terms of passenger cars here in Malaysia, so their presence here is limited to the commercial vehicle sector where they currently focus on the light commercial van segment aisde from being Hino dealers. But even with only the Gran Max to work upon, they have been busy as they have launched the Gran Max with the option of having an automatic transmission (AT) here in Malaysia. This is actually the first automatic transmission (AT) light commercial vehicle in Malaysia.

DMSB  showcased the Gran Max Panel Van (AT) at the MCVE 2019. This first in its class vehicle is designed to specifically cater to the requirements of delivery-based businesses, SMEs, fleet businesses and government agencies, while delivering strong performance and economical fuel consumption.

The 2019 Gran Max is rear-wheel drive (RWD), and is powered by DOHC DVVT 1.5 litre petrol engine. The Gran Max comes with the new 4 speed automatic transmission as well as the trusted 5 speed manual variant. It may be small, light and compact, but it can accommodate up to 2,000 kg of gross weight (with load). The Gran Max could be perfect for heavy traffic urban areas and all types of road conditions as it comes equipped with anti-lock braking system (ABS), dual front SRS airbags as well as power steering features to support local driving habits and ensure easy handling. 


Another concept exhibited at the MCVE 2019 is a Gran Max based on the ever-reliable mobile pick-up variant transformed into a fully functional mobile clinic, as part of DMSB’s support of Columbia Asia Hospital's initiative to continuously engage with the community to create awareness and foster preventive healthcare management. The mobile clinic offers complimentary health screening throughout the three days of the expo, including a blood donation drive administrated by the National Blood Centre on the second day of the expo.


Also showcased at the MCVE 2019 is the Gran Max Green Van, a Gran Max panel van custom built for the roadshow and comes complete with body wrap and additional body kit accessories such as Daytime Running Lights, Bull Bar, Body Side Molding, Side Mirror Cover, Sun Visor, Scuff Plate and sets of 15-inch sport rims.

Aside from the Green Van, DMSB has partnered together with Free Tree Society to create the ‘Rewilding Roadshow’, a community project sponsored by DMSB to encourage urban conservation and the greening of urban spaces. 


All of the above essentially showcased the versatililty of the new Gran Max. Arman further explained on the partnership with Free Tree Society and said, “Daihatsu Malaysia believes in environmental sustainability and the ‘Rewilding Roadshow’ will an ongoing long-term collaboration with Free Tree Society. As with the concept of ‘rewilding’ small spaces, the versatility of our custom-built Gran Max Green Van reflects how cargo space and body application can be maximized through innovative customization to allow for plant transport”.

“The transportation industry is changing rapidly, and the future of transportation will involve future-proof products and services. With our range of extremely versatile and highly adaptable vehicles as well as our innovative solutions, we are confident we are well positioned to help our customers successfully navigate the future of transportation in Malaysia”, added Arman.






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