Shell Malaysia Trading Sdn Bhd had launched two new variants of their popular Shell Advance AX7 semi-synthetic motorcycle engine oil. These are the new Shell Advance AX7 10W-30 and 15W-50 which add to the existing Shell Advance AX7 10W-40. The two new variants are both priced at RM33.90 per 1-litre pack (recommended retail price). So there are now three different grades of the AX7 engine oil.
As there are now three different grades in engine oil viscosity for the Shell Advance AX7, this variety now enables motorcyclists to choose a premium semi-synthetic engine oil from Shell Advance that best suits their riding needs. While they have different slickness, all three feature Shell's Active Cleansing Technology which is the key to making this engine oil protect a motorcycle's engine.
According to Shell, the benefits of the new AX7 variants include:
33% cleaner engine*;
29% better protection at high temperatures*;
3 km further in travel distance per litre of fuel**;
36% better wear protection against industry limits*; and
No power loss even after 12,000 km of travel***.
* Claims based on field trial results and/or lab-based data comparing Shell Advance AX7 and competing products in the market.
**Compared average results of Shell Advance AX7 to those of Shell Advance AX5. Fuel consumption can be influenced by other factors including traffic conditions.
***Claims based on field trial results. Power comparison is performed using chassis dyno.
In terms of the differences between each variant:
The new, thicker Shell Advance AX7 15W-50 (the higher the number at the end, the thicker the engine oil) promises smoother power delivery and better protection for engines that run for long periods under high stress conditions.
The new and thinner viscosity Shell Advance AX7 10W-30 provides excellent engine protection and offers better fuel economy, enabling your motorcycle to go for up to 3 km further compared to mineral oils.
The existing Shell Advance AX7 10W-40 has a well-balanced formulation that meets the needs of almost all types of motorcycles in daily riding conditions. It is ideal in providing the necessary protection for frequent stop-and-go traffic conditions.
So if one were to put it in layman's terms, the 50 weight oil is the thickest and should be used for older, motorcycles and those that prefer added protection. The 30 weight oil is the lightest oil and would actually give you the lightest feeling in terms of response as there is less friction in terms of viscosity. The 40 weight would be a compromise between the two. So there are now three grades to choose to suit your riding styling, your mileage as well as your personal preference of power delivery.
However, Shell still advises that consumers follow OEM recommendations on the viscosity grade and quality rating of engine oils, as stated in the respective owner’s manual for optimal performance. This is actually the safest choice if you are unsure of what oil to use.
The new products are blended and packed in Malaysia and come with ‘Made for Malaysia’ front labels that identify them as genuine Shell Advance products meant for sale in Malaysia. The new front label can be peeled to reveal a unique QR code for quick product authentication, while the label at the back features product information in English and Bahasa Malaysia.
“This is part of a strategic investment by Shell Malaysia to protect the interests of both motorcyclists and trade partners by enabling them to clearly identify official and genuine products. The presence of counterfeit and unauthorised products in the market is affecting customer confidence. The on-going introduction of the new ‘Made for Malaysia’ Shell Advance range is a key step to address this issue,” said Shell Lubricants Marketing General Manager May Tan on the reason Shell Malaysia has adopted the new labelling.
For more information on the new Shell Advance AX7, visit www.shell.com.my/advance
No comments:
Post a Comment