Proton had officially launched the first of their refreshed dealerships yesterday. Setia Gemilang Auto Sdn Bhd was officially launched as the first upgraded PROTON 4S dealer outlet. The event was officiated by Dr Li Chunrong, Chief Executive Officer of PROTON, in the presence of Dato’ Radzaif Mohamed, Deputy Chief Executive Officer, Abdul Rashid Musa, Vice President of Sales and Marketing and other senior management members of PROTON as well as the management of Setia Gemilang Auto.
In conjunction with the launch, Setia Gemilang Auto Sdn Bhd took the opportunity to hold a small handing over ceremony for a total of 10 new cars to their customers.
The new outlet sits on quite a large lot and is strategically located along Jalan Batu Tiga, Subang (near Kg Melayu Subang). Its showroom and space is large, approximately 2 acres large actually. The new 4S Centre can accommodate up to 11 display cars, 50 customer parking, 14 service hoists, 12 body and paint bays and a 30-seat customer lounge.
It carries a new refreshed look in terms of colour scheme - a light blue instead of a dark blue takes priority for the exterior the interior also gets some dark grey walls to have some contrast against the sparse white walls aside from the feature light blue wall at the reception counter. The new look incorporates new colours that represent global lifestyle, technology driven, youthful exuberance and caring attitude.
On the exterior, the whole facade has brighter colours to reflect a youthful image, whilst for the interior, the reception area is refreshed to create warmth for customers. There are also lifestyle wall graphics and murals to break up the plainness of the walls. For more exclusivity, there are also dim yellow lights at the customer lounge area which provide customers with a cosy warm feeling when they walk into the area.
According to Proton, this isn't a total upgrade towards Proton's Corporate Identity but merely a showroom refresh in terms of colour scheme rather than a total revamp of layout, furniture, fittings etc.
Dr Li Chunrong, Chief Executive Officer of PROTON said, “I am pleased that the upgrading exercise of the new 4S and 3S outlets are progressing well especially with excellent team effort displayed by our Dealers together with the team from PROTON. The new set up will stand to attract more people to the outlet, as consumers usually like to see and experience new things, new surroundings, new look and feel; and better ambiance."
"The interior and exterior are fitted with placement of different colours to display youthfulness and modernity, with significant spaces created for the kids’ corner, customer lounge and coffee area. Customers who enter the outlet will be able to enjoy the new facilities, comfortable waiting lounge while waiting to service their cars, with the convenience of free wifi to keep customers connected all the time. We care for our customers’ needs and we want to emphasise that customer satisfaction remains our key priority. Most importantly, we want to convey the message of a brand new Proton moving forward.” he added.
Proton also says that the more welcoming atmosphere for the centre will give the opportunity to show an enhanced customer experience to both potential and existing Proton owners in the surrounding area. The upgrade of the outlet, coupled with the result from the recruitment of better qualified sales and after sales representatives, and training to enhance their skills, it is expected to improve PROTON’s customer service index and experience scores.
Setia Gemilang Auto's shoowroom is located at Lot 7959, Jalan Batu Tiga (Off Jln Subang) Subang, Shah Alam Selangor Darul, 40100 Shah Alam, Selangor (03-7845 6888).
From left: En Abdul Rashid Musa, Vice President of Sales and Marketing, PROTON, Mr Andrew Quek, Director of Setia Gemilang Auto Sdn Bhd, YB Haji Shatiri Mansor, Adun Kota Damansara, Dr Li Chunrong, Chief Executive Officer, PROTON, Mr Quek Kim San, Director of Setia Gemilang Auto Sdn Bhd, YB Sivarasa Rasiah, MP, Sungai Buloh, Dato’ Radzaif Mohamed, Deputy Chief Executive Officer, PROTON, Mr Yang Jun, Vice President of Engineering of PROTON.
Setia Gemilang Auto 4S photos
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