Perodua has recorded sales of 151,600 units for the first 9 months of 2017. This is actually up 0.5% of recorded sales for the same period in 2016. So whilst Perodua has reported that for the 3rd quarter of 2017 that its sales tapered off slightly (down 3% month on month), the Malaysian manufacturer states that it is still on track towards a fantastic sales figure of 202,000 for this year.
This is quite an achievement considering the softening of the passenger car markets over the past few months. According to Perodua, this is largely due to the stricter regulations regarding hire-purchase loans and the fact that Perodua's competitors are pushing hard too. Last year's sales figures for the 3rd quarter were better for Perodua due to the launch of their first compact sedan, the Perodua Bezza, which pushed sales for the company during that period. This time around, sales has normalised as Perodua have not actually launched any major models over the past few months. That being said, the launch of the all-new Perodua Myvi is imminent (A replacement is due at any moment and as another journo told me, no one does a 12 year anniversary like what Perodua are doing for the Myvi - 10years, 15 years, silver, diamond, platinum anniversary maybe, but a 12 year anniversary? - Smart move there Perodua!).
Sales, After Sales & Production figures
From January to September this year, the Perodua Axia is the country’s best selling A-segment compact hatch with 48,700 units sold. This is followed by the Perodua Myvi which was the country’s best-selling B-segment hatch with 42,000 units, the Perodua Bezza, the best-selling compact A-segment sedan at 39,800 units and the Perodua Alza, the best-selling MPV at 21,400 units.
As for after sales performance, the service intake (the number of vehicles patronising Perodua service centres) has increased by 4.6% to 1.58 million for the first 9 months ending 30 September 2017 against 1.51 million intakes for the same period last year. It would seem that more customers are servicing their cars with Perodua rather than taking them outside. It could be all of those new service campaigns and promotions which are being done. I think the increased sales volume over the past three years have also helped in terms of numbers. The less than three year old Peroduas are keeping the numbers healthy at the service centres.
On production, Perodua manufactured 147,900 vehicles for the first 9 months of the year, a reduction of 3.8% compared with 153,700 units produced in the same period last year. According to Perodua, the reduction was planned as some of the vehicle stock was produced in the fourth quarter of 2016 in response to the expected higher exchange rate in the first quarter of 2017. This is smart strategic planning on the aprt of Perodua to mitigate the loses due to the currency drop and fluctuation.
It looks like the compact car maker is doing well and adapting well with the economic variables thrown at it. Expect a few new models within the next six months is my expectation of the company (the all-new Myvi as stated above and maybe a new Alza MPV following it is my prediction). This should actually enable them to announce a similar predicted sales figures next year by the looks of it.
Perodua cautiously optimistic of better 4Q sales, maintains 202K sales target
for 2017
Kuala Lumpur, 29 Oct 2017: Perodua, which recorded sales of 151,600 units for the first 9
months ending 30 September 2017, up 0.5% from 150,600 in the same period in
2016, is cautiously optimistic of better sales in the fourth quarter on 2017 due to new
initiatives planned in the last quarter of the year.
For the third quarter of 2017, Perodua sales slowed slightly by 3% to 51,900 against
53,500 for the third quarter of 2016.
“The larger sales number in the third quarter last year was due to the then newly
introduced Perodua Bezza. That impact has normalised now and our sales have
benefitted from the model’s introduction,” Perodua President and Chief Executive
Officer, Datuk (Dr) Aminar Rashid Salleh said.
The Perodua Bezza was launched on 21st July 2016.
Datuk (Dr) Aminar said challenges for the fourth quarter of 2017 include challenging
approvals for hire-purchase loans and expected intense competition from other auto
brands.
“Since the national 2018 Budget is just around the corner, there seems to be a wait
and see attitude this month resulting in a comparatively slow sales.”
“The fourth quarter is expected to be challenging but we believe that we can sustain
our sales momentum and are cautiously optimistic in meeting our earlier set target of
202,000 vehicles by the end of 2017,” he said.
Datuk (Dr) Aminar said that on a year-to- date basis, all of Perodua’s models were
the best-seller in their respective categories.
From January to September this year, the Axia is the country’s best selling A-
segment compact hatch with 48,700 units sold, followed by the Perodua Myvi which
was the country’s best-selling B-segment hatch with 42,000 units, the Perodua
Bezza, the best-selling compact A-segment sedan at 39,800 units and the Perodua
Alza, the best-selling MPV at 21,400 units.
“We wish to thank all Malaysians for their trust in our brand and we will continue to
improve ourselves; both in our products and our services to serve you better,” Datuk
(Dr) Aminar said.
With regards to Perodua’s after sales performance, Datuk (Dr) Aminar said the
service intake (the number of vehicles patronising Perodua service centres) has
increased by 4.6% to 1.58 million for the first 9 months ending 30 September 2017
against 1.51 million intakes for the same period last year.
On production, Perodua manufactured 147,900 vehicles for the first 9 months of the
year, a reduction of 3.8% compared with 153,700 units produced in the same period
last year.
Datuk (Dr) Aminar said that the reduction was planned as some of the vehicle stock
was produced in the fourth quarter of 2016 in response to the expected higher
exchange rate in the first quarter of 2017.
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