The BMW Group here in Malaysia has introduced a new special and exclusive membership programme for owners of the BMW 7 Series. This new programme complements the BMW WhiteCard Program which most 7 Series customers are already applicable to. This lifestyle and loyalty programme redefines the ultimate premium ownership experience. Additional perks and benefits to the 7 Series owner.
What this new exclusive membership programme entitles the owners is a premium ownership experience,. It enables existing and new BMW 7 Series owners to enjoy a host of exclusive privileges including tailored concierge programs, bespoke private events, exclusive valet service at some of the renowned addresses nationwide, priority appointment scheduling at élite establishments as well as access to premium hospitality lounges.
This is a lifestyle offering by BMW here in Malaysia. These days it isn't just purchasing a premium luxury car but the purchase actually entails entrance into a total lifestyle concept.
So whilst the BMW Excellence Club Programme is for 7 Series owners, other BMW and MINI owners also have the WhiteCard and the BlackCard Programmes to experience. These have tons of events and activities too.
PRESS RELEASE
BMW Group Malaysia Introduces
NewBMW Excellence Club Membership Programme for Owners of the New BMW 7 Series.
Cyberjaya, 13 October 2017
- BMW Group Malaysia has introduced the BMW
Excellence Club, a new and exclusive membership and customer loyalty program for
all owners of the new BMW 7 Series.
Following
the introduction of the All-New BMW 740Le xDrive earlier this year, the new
exclusive membership programme redefines the premium ownership experience,
enabling existing and new BMW 7 Series owners to enjoya host of exclusive
privileges including tailored concierge programs, bespoke private events,
exclusive valet service at some of the renowned addresses nationwide, priority
appointment scheduling at élite establishments as well as access to premium
hospitality lounges.
Introducing
the new BMW ExcellenceClub, Mr. Han Sang Yun, Managing Director and CEO of BMW
Group Malaysia said, “When we introduced the All-New BMW 7 Series Hybrid with
eDrive Technology earlier this year, we shared on the idea of the Peak of
Living Luxury. This idea centres on experiencing the world of exclusivitity
with personalized and crafted modern luxury focused on innovation and
sophistication beyond Sheer Driving Pleasure. With the new BMW Excellence Club
programme, we are able to share these one of a kind tailor made experiences
with our BMW 7 Series owners.”
The
premium automaker recently hosted their esteemed customers at a series of
unique events, including flying seven couple on in helicopter over the Kuala
Lumpur skyline at dusk for specially curated evening experience at Mono Kuala
Lumpur as well as hosting an experience of the senses with premium partners
Hugo Boss.
“The
New BMW Excellence Club programme complements and raises the benchmark to the
existing industry leading BMW WhiteCard and BMW BlackCard programme which is
provided to all BMW and MINI customers respectively. The programs are still
currently the benchmark in the industry for access to premium experiences
nationwide.” said Han.
He
added that BMW and MINI customers in the country can look forward to more
exciting events and one of a kind events in the country in the coming months.
-End-
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