Tuesday, January 24, 2017

Automotive Industry Opinion: Porsche sold 5,589 cars in South East Asia last year - Malaysia is one of their key markets



Porsche sold about 5,589 Cars over in the South East Asian region in 2016. You may think that 5,000 cars is a small number but this is a premium luxury brand. Each car sold would cost an average of RM400,000 to 700,000 with or without high taxes. Multiply that by 5,000 and you see that is is a significant sum.



Do also note that Taiwan, Singapore and Malaysia are key drivers in sales growth for the region. What recession you may want to ask? In a supposedly sluggish Malaysian economy, Porsche S.E.A has come out with an announcement that Malaysia is a vital market for its premium car sales. This is somewhat like its other German counterparts - Mercedes-Benz and BMW who also made announcements that they had record sales here in Malaysia. This bucks the trend again. 

I believe the bulk of the Malaysian sales are the Cayenne and the Macan SUVs with a smattering of the other models - the 911s, Panameras and then only the Boxter and the Cayman. Malaysia is predominantly a SUV crowd. Big tall cars sell here. But yes, people are buying brand new Porsches and not only the grey AP imports. There is money here in Malaysia which some of you are not seeing obviously. 

Of course some of you may be saying that the rich are getting richer. It could be the case of course. But this also should be more reason why you should all start becoming more enterprising. There is money to be made in the region. It is time to try capitalise on this. If you have talent start grooming it and always look for avenues. Of course, work hard and smart. That Porsche could be within your grasp in a few years time. Or not. But you could end up with something just as good. You never know.




MEDIA RELEASE
Porsche Asia Pacific Delivered 5,589 Cars in 2016
A record year for Porsche in Asia Pacific
SINGAPORE, Jan. 24, 2017 /PRNewswire/ -- Porsche successfully achieved another record year with deliveries of 5,589 cars in the Asia Pacific region. Once again, Porsche Asia Pacific exceeded its 2015 record. Taiwan, Singapore and Malaysia continue to be the key drivers of growth in the region while Thailand and the Philippines show significant positive development.

A total of 590 units of the 911 were delivered last year, continuing the strong performance of the iconic model with an 11% increase compared to the year before. The Macan reinforced its position as the most popular model with 2,626 units sold, whereas the Cayenne a similarly strong performer contributed to 1,819 units. The newly rebranded 718 Boxster and 718 Cayman contributed with 356 deliveries and last but not least, the Panamera maintained its steady path despite the change to the new generation at the end of last year with 198 units.

"The exciting product range has enabled us to once again create a record year for Porsche Asia Pacific. We are of course excited about the positive development of our brand and sales, however, our main attention remains on the utmost excitement of our customers. Porsche has experienced strong growth in recent years not only in sales but also in the size of the company and number of employees. It's important to continue stability of the organisation to create sustainable and intelligent growth. Based on our Strategy 2025, we follow the path of continuity, understanding new technologies further, putting high emphasis on electrification, digitalisation and connectivity," said Martin Limpert, Managing Director of Porsche Asia Pacific.

About Porsche Asia Pacific Pte Ltd

Porsche Asia Pacific Pte Ltd commenced operations on October 1st, 2001 and was founded to give Porsche closer ties with Asia Pacific markets that are becoming increasingly important and to support our importers and dealers. Porsche Asia Pacific supports the operation of 13 countries/regions: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.

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