I attended Perodua's 2016 performance review today and basically found out that it was a bumper year for them in many ways. Sales were up - 207,100 vehicles were sold in 2016. After sales service revenue was also up to RM682 million compared with RM600 million service revenue in 2015. These figures were achieved despite a sluggish automotive industry in 2016.
Perodua President & CEO, YBhg Datuk (Dr) Aminar Rashid Salleh
What this means is that one in three new vehicles sold in Malaysia was a Perodua. Totally amazing numbers. It also means that more people are sticking with Perodua to service their Perodua instead of taking servicing to a third party workshop.
On its overall production performance, Perodua made 213,000 vehicles in 2016 compared with 229,000 vehicles in 2015. The reduction in production was due to decreased demand for vehicles in 2016. They also foresee production to be further reduced to 197,000 which is reflective of their 202,000 unit sales target for 2017 (it is predicted to be another tough year for the automotive industry). This target is still over 34% of the total industry volume. Whilst a lower figure, you can see that Perodua is quite confident that they will weather the storm.
They are not stopping investments also. During the presentation, Perodua President & CEO, Datuk (Dr) Aminar Rashid Salleh said that in 2016 they invested in their new EEV certified plant (which produces the Perodua Axia and Bezza) as well as the engine and transmission plants. This year, Perodua will invest more into modernising and upgrading their older manufacturing facility which produces the Myvi and Alza.
Perodua are not resting on their laurels. They have a new five year plan to keep the company sailing strong. Their previous five year plan, which included all the new plants, EEV cars as well as improving customer and after sales saw lots of progress and improvement. They are not stopping and carrying on. Better cars, better parts, better vendors and better customer satisfaction index as well as better sales satisfaction index would be their long term plan.
This is why Perodua is succeeding. You have a reliable product of very decent quality being sold at a very affordable price to the Malaysian public. They've flocked towards Perodua because of these improvements. I suppose if you want reliable transport you cannot go wrong with a Perodua. It may be a little uninteresting to drive spiritedly, but who drives like that most of the time? In trying times like now, affordability coupled with reasonable build quality is more important than driving the socks off something. Perodua has managed to capture a large portion of the buying crowd because of this.
Of course, they've also capitalised that in trying times, people want the best quality for the least amount of money. They see that in Perodua. There are those that who were looking at something like a RM70,000 entry level Japanese car but realise that since the economy isn't so strong would make do with a RM50,000 Bezza instead. The RM20,000 would be saved for a rainy day, which could be just around the corner. So a Perodua makes so much sense.
2017 has just begun. Let's see what Perodua has in store for us as time goes by.
A toss of prosperity with the media during Perodua Chinese New Year Luncheon held in Intercontinental Hotel, Kuala Lumpur. In the picture are Perodua President & CEO, YBhg Datuk (Dr) Aminar Rashid Salleh (centre), Mr Masanori Takahashi, President of Perodua Auto Corporation Sdn Bhd (fifth from left), YBhg Dato' Dr. Zahari Husin, Managing Director of Perodua Sales Sdn Bhd (fifth from right), YBhg Datuk Ahmad Suhaimi Hashim, President of Perodua Global Manufacturing Sdn Bhd (forth from right) and YBhg Datuk Zainal Abidin Ahmad, Vice President Perodua Auto Corporation Sdn Bhd (third from right)
Perodua’s market share hits all-time high at 35.7% for 2016
Perodua President & CEO, YBhg Datuk (Dr) Aminar Rashid Salleh (centre) with the Perodua Top Management YBhg Datuk Ahmad Suhaimi Hashim, President of Perodua Global Manufacturing Sdn Bhd (left), Mr Masanori Takahashi, President of Perodua Auto Corporation Sdn Bhd (second from left), YBhg Datuk Zainal Abidin Ahmad, Vice President Perodua Auto Corporation Sdn Bhd (second from right) and YBhg Dato' Dr. Zahari Husin, Managing Director of Perodua Sales Sdn Bhd (right)
Kuala Lumpur, 17 Jan: Perodua sold over 207,100 vehicles for 2016, which it
estimates to comprise 35.7% of the 579,600 total industry volume for the year,
making it the highest market share in the compact carmaker’s history.
“Despite 2016 being a challenging year, we are pleased to announce that all our
models; from the Bezza to the Alza; are number one in their respective categories,”
Perodua President & CEO, Datuk (Dr) Aminar Rashid Salleh said.
“Despite being launched in July, we are happy to announce that the Bezza sold over
36,000 units for 2016, making it the number one compact sedan in the ‘A’ segment,”
Datuk Aminar said.
“We wish to thank the Malaysian public for their trust and endorsement of our brand,
we will continue to further improve ourselves for your motoring needs” he said.
Subsequent to achieving an estimated market share of 35.7% for 2016, Perodua is
the country’s most preferred automotive brand for 11 consecutive years.
On the total industry volume, Perodua sees a slight improvement to the market with
a 2% growth of the total industry volume to 590,000 units in 2017 from 579,600 in
2016.
“Based on this projection, we target to capture 34% of the market share or to sell
202,000 vehicles in 2017.”
“The market has been challenging for 2016 due to a tough market where consumers
were still adjusting to challenging economic condition, the prudent lending guidelines
and the stiff competition by nearly all auto players.” Datuk Aminar said.
Despite the tough sales environment locally, Perodua grew its export volume by 6%
in 2016 to 4,700 units from 4,400 units in 2015; with over 60% of its exports are to
Indonesia.
On profitability, Aminar said that Perodua would focus more on its after sales for
revenue growth.
“We are investing more in our after sales business to further improve our earnings, in
fact, 2016 saw many records being made with over 2 million vehicles visiting our
service centres nationwide,” Datuk Aminar said.
He explained that with the increase in service intakes, Perodua recorded a service
revenue of RM682 million compared with RM600 million service revenue in 2015.
On production, Perodua made 213,000 vehicles in 2016 compared with 229,000
vehicles in 2015. The reduction in production was due to decreased demand for
vehicles in 2016.
“The reduction in production is in-line with the reduced sales in 2016; for 2017, we
foresee production to be further reduced to 197,000 which is reflective of our sales
target for the year,” Datuk Aminar said.
- End
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