Tuesday, January 03, 2017

PROTON IRIZ AWARDED THE BUDGET CAR OF THE YEAR AWARD AT THE 2016 ASEAN CAR OF THE YEAR


I have been taking my sweet time in perusing through news bits during the end of 2016. It's now 2017 and I have finally managed to get into gear. Slightly. Here we have news that the Proton Iriz has been named the Budget Car of the Year at the 2016 ASEAN CAR OF THE YEAR awards (organised by the Malaysia Automotive Institute). Congratulations, PROTON.


Personally, my Budget Car of the Year is Proton's Persona. Whilst the Iriz is good to an extent, I personally feel that the Persona is an even better car. Slightly more expensive, but a more all rounded car. And it has a bigger engine. I like the extra refinement too.

Of course, there are rumours which I have heard that Proton will be incorporating a lot of the Persona's upgrades into the Iriz (of which the Persona was originally based upon). Especially the new engine mountings and other NVH refinements. And when this happens, hopefully sometime this year, do not be surprised if the 2017 Budget Car of the Year is again awarded to the Proton Iriz. Totally with my added blessing too. As if my actual blessings are required in the first place!

PRESS RELEASE
PROTON IRIZ NAMED BUDGET CAR OF THE YEAR AT THE 2016 ASEAN CAR OF THE YEAR

Subang Jaya, 22 December 2016 – PROTON Holdings Berhad (“PROTON” or “the Company”) received another award before the end of the year, when Proton Iriz was named, the Budget Car of the Year at the 2016 ASEAN Car of the Year (ACOTY). 

“Coupled with the recent awards received at the Malaysia Car of the Year Award 2016, we are once again truly humbled and very pleased with this recognition, especially since the Iriz was launched 2 years ago. We have loaded so much into the Iriz to give our customers better value and this ASEAN award vindicates our effort in this respect,” said Dato' Ahmad Fuaad Kenali, Chief Executive Officer of PROTON.

"The Iriz was introduced in September 2014 and it marked PROTON's entry into the compact (hatch) car segment. It is a 5-star rated ASEAN NCAP car in terms of safety and its active and passive safety features for all its variants include the electronic stability control (ESC) with traction control, anti-lock braking system (ABS) with electronic brake-force distribution (EBD),  brake assist, hill hold assist (HHA) and a seat belt reminder (SBR) system. PROTON is also the only ASEAN auto company adopting a German technology, called, Hot Press Forming (HPF), to complement the safety features of the car. The HPF steel provides up to 5 times more strength than normal steel. This, in turn provides higher body rigidity and more importantly making the cabin stronger to give better protection to our customers,” Dato' Fuaad added.

"All in all, Iriz is designed and built not only to give optimum protection to our customers but it is also an exciting and fun car to drive with all the modern comfort, economical fuel consumption and convenient features," Dato' Fuaad added further.

Proton Iriz is powered with four-cylinder VVT engine with a choice of either a five-speed manual gearbox or CVT transmission. The 1.3-litre comes in Standard and Executive options, while the 1.6-litre has Executive and Premium options and they are priced from RM41,520 to RM62,030.

Exclusive this December, PROTON is offering rebates ranging from RM2,200 to RM4,000 as well as a 2 year free service or 40,000km, whichever comes first for all variants. For more information, customers can contact PROTON Customer Care at 1800 888 398 or email to us at customercare@proton.com. Customers also can visit www.proton.com or our official Facebook page atwww.facebook.com/ProtonCarsOfficial. For added convenience, customers can also download the official MyProton mobile app, available via Google Play and Appstore, for specifications and pricing as well as to book a test drive session.

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