This is a great piece of news. KidZania Kuala Lumpur recently announced its partnership with Volvo Car Malaysia Sdn. Bhd. (Volvo Car Malaysia) and Volvo Malaysia Sdn Bhd (Volvo Trucks Malaysia).
KidZania’s partnership with Volvo Trucks Malaysia is aimed to create awareness on road safety; by simulating actual road conditions especially when facing large trucks. This partnership is part of KidZania go! - a KidZania mobile school outreach programme. The programme incorporates Volvo Truck’s ‘Stop, Look, Wave’ campaign which is tailored towards raising children’s awareness on safe behaviours in traffic via the use of specially developed training kits. The kids also get to get to look at a real Volvo FM440 Prime Mover whilst at KidZania.
As for the initiative with Volvo Car Malaysia, KidZania will create a new entrant in their centre. A Volvo Car Dealership to KidZania’s child-friendly cityscape (they get to try sell Volvos eh?). Here, children will not only have the opportunity to experience the profession of a car dealer and designer, they will also learn about the importance of being seated correctly and thus safely, in a car.
Lots of educational play and learn here for your kids from Volvo. It is great to see two companies, which was once a single company a while ago, work together in educating road safety to children. I have been to KidZania with my kid and you can see kids go wide-eyed role playing what us adults do in real life.
Start 'em young they say. This is one of those ways.
(From L-R) Philip Whittaker, Chief Marketing Officer, Themed Attraction Resorts & Hotel Sdn Bhd, William Edwards, Chief Executive Officer, Integrated Theme Parks & Attractions For Themed Attraction Resorts & Hotel Sdn Bhd, Lennart Stegland, Managing Director, Volvo Car Malaysia Sdn Bhd, and Mats Nilsson, Managing Director, Volvo Malaysia Sdn Bhd in KidZania Kuala Lumpur for the partnership announcement
It’s Safety First in KidZania Kuala Lumpur’s New Partnership
Volvo and KidZania Kuala Lumpur Cultivate the Importance of Road Safety
Through Role-Playing
Petaling Jaya, 19 December 2016 – KidZania Kuala Lumpur announced its partnership
with Volvo Car Malaysia Sdn. Bhd. (Volvo Car Malaysia) and Volvo Malaysia Sdn Bhd
(Volvo Trucks Malaysia), the newest members of its circle of forward thinking industry
partners.
Aligning with KidZania Kuala Lumpur’s unique approach to inculcate life skills learning
among children, the initiative with Volvo Car Malaysia will create a new entrant of the Volvo
Car Dealership to KidZania’s child-friendly cityscape. Here, children will not only have the
opportunity to experience the profession of a car dealer and designer, they will also learn
about the importance of being seated correctly and thus safely, in a car.
Volvo has played a leading role in child safety innovations ever since it developed the
rearward-facing child seat and introduced the world to the child booster cushion. This is in
line with the brand’s vision, that by 2020, no one should be killed or seriously injured in a
new Volvo Car.
“At Volvo, we are working towards building a safer world for all road users – a big part of
securing this future is education. We realise that there is a lack of understanding in the
importance of using proper child seats in Malaysia,” remarked Lennart Stegland, Managing
Director of Volvo Car Malaysia.
Stegland adds, “With this establishment, we hope to educate the children and they will in
turn deliver the message to their parents with greater impact.”
In addition to learning about the importance of child seats, the Volvo Car establishment
within Kidzania will also encourage children to develop and improve their interpersonal
communication skills by delivering a sales presentation as a car dealer. The car designer
profession on the other hand encourages children to express themselves creatively through
the use of a customised software that will have them make decisions on car aesthetics and
safety features.
Meanwhile, KidZania’s partnership with Volvo Trucks Malaysia is aimed to create awareness
on road safety; by simulating actual road conditions especially when facing large trucks. This
partnership is part of KidZania go! - a KidZania mobile school outreach programme. The
programme incorporates Volvo Truck’s ‘Stop, Look, Wave’ campaign which is tailored
towards raising children’s awareness on safe behaviours in traffic via the use of specially
developed training kits. This is part of Volvo Group’s global campaign which offers
interactive training and user material for children as well as educators, youth, group leaders,
police officers and other people who work with children.
The children get to experience being behind the wheels of a Volvo FM440 truck alongside
participating in a classroom session inside the Volvo Truck Exhibition trailer where they will
be exposed to the importance of identifying blind spots and practice proper road etiquette.
“Safety is one of Volvo Truck’s core values which we hold dearly to our hearts. It has
become part of us, our culture and brand heritage. Volvo has a long tradition of developing
products that enhances safety and continuously invests large amount of time and resources
studying accidents, consequences and causes. And now, we are bringing to the classroom
key safety learnings and skills as we belief in starting young with the main targets of this
campaign being school kids.” said Mats Nilsson, Managing Director of Volvo Malaysia Sdn
Bhd.
Over the years, Volvo Trucks Malaysia has been actively carrying out safety campaigns,
working closely with their customers and partners and today, partners KidZania to bring the
“Stop, Look and Wave” initiative to a wider audience. Nilsson continued, “Volvo Group works
in many ways to reduce risks; from providing useful information to people who uses our
products as well as cooperating with other stakeholders in society with the common aim of
creating safer roads and transport systems. We believe the greatest step towards our Safety
Vision is taken together with others.”
Mr. William Edwards, Chief Executive Officer of Integrated Theme Park & Attractions,
Themed Attractions Resorts & Hotels Sdn Bhd who commemorated the event with the
presentation of the ‘key’ to the city to its new partners said the collaboration with Volvo Car
Malaysia and Volvo Trucks Malaysia will further enrich the children’s learning experience in
KidZania.
“The involvement of industry partners such as Volvo make the role-playing activities more
authentic because as the experts of their industry, our partners will provide the necessary
tools and knowledge to train and expose our children to perform different professions. While
children are having fun playing different professions and understanding the responsibility of
each role, they also acquire life skills such as socialising, mutual cooperation and respect, all
of which is quintessential to live a better quality of life,” said Edwards.
KidZania Kuala Lumpur offers over 100 profession related role-playing activities spread
across 60 various city establishments that encourage children to practice adaptive and
positive behaviour that will help to groom them to handle the demands and challenges of
everyday life. KidZania Kuala Lumpur is also an official co-curricular partner to the Malaysian
Ministry of Education.
For more information, visit www.kidzania.com.my or call the KidZania CareLine at 1300 88
KIDZ (5439) or get connected with KidZania on Facebook at
facebook.com/KidZaniaKualaLumpur.
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