Showing posts with label marketing rubbish. Show all posts
Showing posts with label marketing rubbish. Show all posts

Friday, January 23, 2015

NISMO Almera - In this case, NISMO means (Nis)san, for (M)alaysia (O)nly.


Today, lets take a look at a popular B segment car that has supposedly been tuned by the performance arm of its manufacturer, the Nissan Almera Tuned by NISMO. I looked up the internet to check whether such a car existed over in Japan, Hong Kong and also Singapore. I found out they called the Almera the Latio in Japan, the Sunny in Hong Kong and Almera in Singapore too.

I also found out over at the NISMO website that NISMO does not actually officially sell a bodykit current model NISMO Latio/ Almera sedan over there. Nor is there such a complete NISMO tuned Latio or NISMO Sunny or NISMO Almera for Singapore. If you are telling me that it is sold in other markets other than this well, if it isn't actually sold in Japan, how relevant is your argument compared to mine then?

Thursday, July 10, 2014

On the marketing of automotive products, the Peugeot 2008 Dakar Buggy and something Spotted on Sale with Ralliart on it.

You know automotive marketing has come a long way. These days manufacturers have motorsport divisions that promote their products through racing and this in turn sells their cars to the general public. It has now spilled over to a complete lifestyle thingy nowadays. You see a manufacturer promoting their latest SUVs with either a bicycle or a surfboard strapped on it. You also see rally cars parked beside their normal road versions.


Tuesday, June 17, 2014

Perodua drops prices of the Viva, why Perodua is successful and why Proton aren't

You've got to hand it to Perodua. The second national car maker has dropped prices for their cheapest model again. 

Viva 660 BX manual – RM22,000 ( from RM25,000, less RM3,000)
Viva 850 manual – RM27,900 (from RM33,200, less RM5,300)
Viva S auto – RM29,900 (from RM35,200, less RM5,300)
Viva Elite MT – RM32,900 (from RM38,200, less RM5,300)
Viva Elite AT – RM36,800 (from RM41,300, less RM4,500)

Sunday, September 29, 2013

Proton Savvy Back to Life "Attractive" Parts Package..Yeah Rightttttt!

My friend recently brought the Proton Savvy Merdeka (Independence) Day Promotion to my attention. At first I thought that my friend was playing an April Fool's joke on me. But It is September and April is no where in sight. Then I thought Proton must be playing a huge April Fool's joke in September. But Proton is a large corporation and would not have a sense of humour. So It must be true.

So I looked up Proton Edar and lo and behold, such a promotion exists. But the question is whether this is actually a promotion or something else.

It's something else. Really something else.

Monday, July 25, 2011

Proton Saga FLX - Proton Updates The Saga Automatic With A CVT

Imagine the recently facelifted Proton Saga FL (Face Lift - so utterly obvious) with another letter slotted in behind the 'FL'. Nothing else happens except the model becomes the FLX (Face Lift X-tra?)

I suppose the extras are incorporated into the now common and slightly better looking Saga FL (The car is less dumpy looking compared to the original).The new additions is a CVT (Continuously Variable Transmission) in place of the ancient (in circa 2011) 4 speed automatic gearbox, ABS (Anti Lock Brakes), EBD, driver and passenger airbags. These extras or more of these extras are found in the Saga FLX Executive Auto as the FLX Standard Auto only gets the CVT as a new toy. It doesn't even get the airbags. This means that the Saga FLX Standard is still stuck in the 1980s.

Oh yes. This main change is the CVT gearbox. It has six virtual ratios and the main reason Proton has adopted this transmission unit is to bring their cars up to date. A four-speeder is ancient these days and does not allow enough ratios for the car to have decent acceleration down below and a low-rpm cruising speed that a transmission with more than four gears would allow. This added gears also means better fuel economy which in turn allows for better emissions. A Proton with Euro 5 emission controls?

I suppose this is the way to go. CVT. But I hope that Proton sourced the CVT from a reliable source and not one that is half baked. You see, CVTs have a belt/chain system that can change through infinite amounts of ratios between the maximum and minimum values. The transmission somehow keeps the engine running at optimum or high revs when you need the grunt and the gears then slur up to the desired road speed. Of course this means a slightly rubber band effect (A Mitsubishi Lancer/Proton Inspira has this effect but a B8 Audi A4 somehow does not -which is why the A4 costs a whole lot more). Personally, the only CVT that is worth driving is the one in the Audi. I've driven Fiats, Mitsus, with CVT gearboxes which I hate.

The other issue is reliability. Even on the latest Lancer GTs it has been known to overheat until Mitsubishi started putting in its own specific transmission cooler (the first batch GTs in Malaysia DID NOT have this option). The previous pig-ugly Honda City had CVT and some experienced problems so much so that when Honda launched the current City, it had a traditional torque convertor transmission. The Fiat Punto of the 1990s had CVT Belt slip problems giving its owners head and heartaches as well as the distributor back breaking warranty claims.

And now Proton offers one in its bread and butter model. I have my doubts. We've seen Honda turning its back on CVT with the latest City on the grounds of costs but this isn't the clincher yet. The clincher is the fact that when the new Toyota Passo was launched over in Japan it had a CVT box but when Perodua launched its latest Myvi, it was still equipped with a normal torque convertor box. Cost savings I suppose, but I somehow believe that reliability issues were the main reason Perodua stuck with the torque convertor box for the new Myvi Automatic.

But Proton seems to be Proton. Always trying to be innovative and slightly ahead of the curve. Remember the time when Proton pushed the Gen2 AND Savvy hatchbacks at the time when everyone wanted sedans? Now, when we see people buying Ford Fiesta, Peugeot 308s, and a whole lot of affordable hatchbacks Proton have no new ones in the market. Proton using CVT boxes may actually be the way of the future, but I am quite worried that they've actually moved forward too soon. Or that Proton bit more than they could chew. Time will tell and lets hope that the gearboxes are reliable.

But the real issue that got me writing is the fact my pal Zairul brought up. The SAT Switch that is located in the Proton Saga FLX. What the heck is a Stepped Automatic Transmission (SAT)? Why does Proton think that we need a switch that needs to simulate a normal torque convertor transmission as it does not have a sport mode with manual shift or 'tiptronic' functions at the gear shifter nor does it have flappy pedals behind the steering wheel. If you do not have control over the shifting why bother with the need to feel the slurring of the gears like a normal automatic gearbox when it would be smoother without it?

Does this actual mean that Proton is so afraid that normal users would feel alienated or feel that the new Saga FLX drives like it has a rubber band tied around its gearbox? I think this is the reason as I cannot think of another reason other than this. If it does not allow any semblance of driver control other than P,R, N, D and L  then there isn't any reason to have 6 virtual ratios to simulate a normal transmission.

Its like the Ford Fiesta or the VW Polo. You get a DSG gearbox that you have no control whatsoever and its only the power of marketing that drives you forward. There are no flappy pedals or manual shifting options in these cars too.

So S.A.T.actually means Silly Advertising Thingamagic and not the past tense of SIT, or the short form of Saturday. It does absolutely nothing whatsoever except add another acronym to the Proton Saga. You get FLX, ABS, EBD, SRS, CVT with SAT. Lets end this article with WTF is Proton's marketing people up to again?

Tuesday, December 28, 2010

2012 Ford Mustang Boss 302: Two Ignition Keys Too Many

The 2011 Boss Mustang is a car we won't see here in Malaysia (UNLESS, some crazy person buys one even though its left hand drive). There could be someone as a friend of mine recently sent me a photo of a Cobra GT500 in its full left hand drive glory at a hotel in Kuala Lumpur.

The reason I wrote about it is that the car has something silly called a 'TRACKEY'. It is basically another key that you'd use to unleash more throttle response, feel to the steering and some power I suppose but I find it more related to marketing crap.

Read the article which has been posted on carthrottle, here.

Tuesday, August 31, 2010

When a Key is Not a Key or When an Automatic is Called Something Fancy

Yes. We have a key called an 'Emotion Control Unit" by Aston Martin and now Lotus calling the Automatic gearbox an "Intelligent Precision Shift" in the new Evora IPS. It is basically an automatic gearbox. The people in marketing have decided to crack their heads over something so mundane as a normal torque convertor type automatic transmission because they did some tweaking here and there.

Now as a result of this, I hereby declare that the driver's side door of any car be called ........
“The Gateway Towards Speed, Power and Glory”


This makes perfect sense doesn't it? Click here to read the article I wrote for CarThrottle.com.

Sunday, August 29, 2010

Joy Is Irritating

Ah....The BMW marketing people. How irritating Joy has recently become because of them. Click here to read the article that I recently wrote for CarThrottle.com