Thursday, May 07, 2026

Peugeot Motorcycles, in partnership with Aveta International launches in Malaysia - Currently with a 4 Model lineup targeting the more affluent urban segment




So, Peugeot Motocycles has made its official entry into Malaysia.,The launch of the more premium oriented motorcycle brand is in partnership with Aveta International and they have positioned Malaysia as a strategic hub for the brand’s Southeast Asian expansion. According to the parties, this introduction reflects growing demand for stylish, lifestyle-oriented urban mobility solutions especially here in Malaysia where there is a demand for premium products as the income for Malaysians have improved in the past two decades or so. 




Peugeot Motocycles has made it its plan to redefine the premium scooter segment here through its distinctive “Allure” philosophy – where design, performance and everyday practicality converge, and for the first phase here, Peugeot Motocycles Malaysia have introduced a curated line-up of four models designed to cater to a wide spectrum of riders: 

XP400 GT – A premium crossover scooter engineered for both urban and light adventure riding at RM43,990.00 
Django CafĂ© Racer – A bold, retro-inspired model with sporty character at RM16,990.00.
Django Classic – Timeless styling paired with modern functionality at RM14,990.00.
Speedfight 4+ – A dynamic urban scooter starting from RM9,990.00.





“Notably, the introduction of the XP400 GT (pictured above) marks a first-of-its-kind entry for Peugeot Motocycles in Malaysia, bringing a unique crossover scooter segment that combines versatility with premium appeal. With bookings now officially open and deliveries already underway across our expanding nationwide dealer network, we are excited to make this new category accessible to Malaysian riders”, said Steven Lim, Group Managing Director of Aveta International

“As part of our long-term commitment to the market, we are also proud to support the local assembly of selected models, including the Django range and Speedfight 4+, through a Completely Knocked Down (CKD) programme under Aveta’s Eco 5 initiative – further strengthening our efforts to build a sustainable and locally anchored ecosystem for the brand.”

This move is underpinned by a dedicated local assembly facility, representing a significant investment by Aveta International to support Peugeot’s brand-specific infrastructure, enhance accessibility, and strengthen aftersales capabilities.

Peugeot Motorcycles Malaysia will adopt a phased retail rollout strategy, targeting 10 to 15 exclusive dealerships in key urban locations throughout 2026. First flagship Experience Centre: Bukit Tambun, Penang (opening 9 May 2026)
Upcoming presence: Johor Bahru and Klang Valley (early June 2026)

Customers will also benefit from comprehensive aftersales support via dedicated Peugeot service centres, fully integrated with Aveta’s “Aveta Care on Wheels” mobile service network.

Founded in 1898, Peugeot Motocycles carries a legacy shaped by more than a century of French engineering, design and innovation. Guided by its “Allure” philosophy – where style meets substance and innovation is driven by emotion – the brand has long played a defining role in urban mobility, creating two-wheelers that balance practicality with distinctive European elegance.

 As of May 2026, Peugeot Motocycles is now owned by its management team, following an announced divestment or management buy out from Mutares SE & Co. KGaA (who previously bought the brand from Mahindra & Mahindra) in 2023. The company, based in France, uses the Peugeot brand  under a license agreement. Peugeot Motocycles produces scooters and motorcycles, including premium and electric models, with manufacturing in France and Asia.

In Malaysia, this expansion is driven in close partnership with Aveta International, which plays a key role in establishing and scaling Peugeot Motocycles’ nationwide dealer and aftersales network – ensuring accessibility, service reliability and a seamless ownership experience for Malaysian riders.

With Malaysia’s urban mobility landscape rapidly evolving, Peugeot Motorcycles is targeting: Urban professionals seeking stylish daily transport, Lifestyle enthusiasts drawn to European design and Collectors of premium heritage marques

Each model is engineered with advanced features including:  i-Connect® digital dashboards,Advanced ABS and SBC braking systems, Smart-key technology and High-rigidity chassis for enhanced stability and control

Peugeot Motorcycles Malaysia is aligning its long-term roadmap with Malaysia’s National Energy Transition Roadmap (NETR), with electric two-wheelers under active evaluation.

The brand is also exploring smart city and last-mile mobility solutions, reinforcing its commitment to sustainable and future-ready urban transportation.

“Malaysia represents a key strategic market for Peugeot Motorcycles in Southeast Asia. With its dynamic urban landscape and growing demand for premium mobility solutions, we are confident that our unique blend of French design, innovation, and practicality will resonate strongly with Malaysian riders,” said Laurent Lilti, Chief Executive Officer of Peugeot Motocycle Groupe.

Peugeot Motorcycles Malaysia is targeting over 3,000 units in its first year, reflecting a measured yet confident approach to market entry.


 




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