On the marketing of automotive products, the Peugeot 2008 Dakar Buggy and something Spotted on Sale with Ralliart on it.

You know automotive marketing has come a long way. These days manufacturers have motorsport divisions that promote their products through racing and this in turn sells their cars to the general public. It has now spilled over to a complete lifestyle thingy nowadays. You see a manufacturer promoting their latest SUVs with either a bicycle or a surfboard strapped on it. You also see rally cars parked beside their normal road versions.