PEUGEOT MALAYSIA PLANS FOR 2017 WITH 5 NEW MODELS

I am slowly catching up on news bits happening in and around Malaysia over the past week or so. I have been away on holiday and things still happen. Of course it does. The world doesn't revolve around me you know. And sometime last week, at a media event by Nasim Sdn Bhd, official distributors of Peugeot in Malaysia an announcement was made that 5 new models will be making its debut in the country - the 208 PureTech (above), 2008 SUV PureTech (below) , All-New 3008 SUV, Traveller and All-New 5008 SUV.

On the marketing of automotive products, the Peugeot 2008 Dakar Buggy and something Spotted on Sale with Ralliart on it.

You know automotive marketing has come a long way. These days manufacturers have motorsport divisions that promote their products through racing and this in turn sells their cars to the general public. It has now spilled over to a complete lifestyle thingy nowadays. You see a manufacturer promoting their latest SUVs with either a bicycle or a surfboard strapped on it. You also see rally cars parked beside their normal road versions.