BMW Malaysia has launched the First-Ever BMW X7 luxury SUV here in Malaysia.This is the largest BMW SUV series to date.BMW calls this their luxury-class BMW Sports Activity Vehicle (SAV) which they believe will set a new benchmark in the luxury segment. We get one variant - the BMW X7 xDrive40i Pure Excellence and its asking price is RM 888,800.00 before insurance. It was launched together with the facelifted 7 Series on the 11th of July 2019.
As stated above, this is the first ever X7 Series vehicle. This sits the previous SUV range topper, the X5 and as it is a '7', this new luxury SAV (as what BMW likes to call their SUVs), is essentially the BMW 7 Series sedan is emulated in a BMW X model. This represents BMW'S ongoing model offensive in filling up niches in their line-up. It now allows BMW to compete head on in the full-sized, luxury SUV segment where it will compete against other full sized competitors like the Mercedes-Benz GLS-Class, the Range Rover and even the Audi Q8 series of vehicles. It does add another level of presence to the luxury segment which is what BMW has stated is what may be their future growth segment.
The First-Ever BMW X7 will obviously offer increased levels of space in all dimensions aside from the fact that it also offers three rows of seats so that one can actually carry up to seven people in it. Since it is a '7', it will have a more luxurious ambiance and advanced equipment features, to deliver a premium driving and interior experience.
It also has one of the largest double kidney grilles ever to grace a BMW...like the 7 Series, it features more 'in your face' looks, which is actually good as I do think that in terms of flagship luxury cars, you need a little extra 'bling' or some over the top drama to show that the owner has made it in life. More so in Asia, where pomp, pagentry and showboating is still very much in demand. Whatever some may say about this new face, this is the way to go actually.
Sashi Ambi, Head of Corporate Communications of BMW Group Malaysia (seen above, with the X7 and the new 7 Series) said, “The Story of Modern and Progressive Luxury has been the driving force in the largest global product offensive from the BMW Group and the First-Ever BMW X7 is a demonstration of our philosophy on the automotive luxury segment. Vehicles that are created with pure craftsmanship and fine details, embodying game changing innovation and exuding Sheer Driving Presence on the road.”
“The BMW X models are some of the most recognised models of the BMW portfolio with over five million units delivered worldwide since its introduction. In Malaysia, BMW X vehicles accounted for more than 5,000 units of BMW vehicles delivered nationwide in 2018. Designed for game-changing innovations, benchmarking comfort and contemporary design with modern dynamics, the First-Ever BMW X7 displays progressive flair in the current family of luxury BMW vehicles,” Ambi added.
THE BMW X7 SAV PRODUCT BRIEF:
The exterior of the First-Ever BMW X7 features a bold and immaculate design. The
massive front with the imposing kidney grille lends an exceptional road presence to the
vehicle, along with the slender BMW Laserlight that can illuminate up to 600 metres
ahead, cutting across for a stronger contrast. Available as standard also are the LED fog
lights and high-beam assistant. The lower part of the front apron has a trim element that
extends across the full width of the vehicle and frames the outer air intakes.
From the side, the near-vertical shoulder line visually elongates the First-Ever BMW X7
from the front to rear. Like the BMW 7 Series, it features a distinctive Air Breather with
chrome elements. The large windows and long, dynamically flowing roofline of the
vehicle hint at the spacious interior. The rear doors are longer than the front doors,
further emphasising the spaciousness of the SAV’s rear compartment thus, making it
even easier to get in and out. Equally striking is the 21-inch light alloy wheels in Y-spoke
style 753 Bicolour with run-flat tyres which are included as standard.
With an increased ride height and a taller rear, the five-metre long luxury SAV features a
width of 2,000 mm and a wheelbase of 3,105 mm. The ride height sits at 1,805 mm,
exactly 60 mm taller than the BMW X5, giving the First-Ever BMW X7 an impressive
visual presence. Atop the vehicle are also sporty roof rails in Aluminium Satin.
The rear view attracts attention to the size of the vehicle body, which is responsible for
the enormous amount of interior space the vehicle offers. The upright rear silhouette is
visually defined by slim, L-shaped, three-dimensional taillights. A chrome trim strip like
that of the BMW 7 Series links the two light clusters. The wide-opening tailgate consists
of two portions and comes with fully electric operation. The First-Ever BMW X7 features
two large, rectangular tailpipes, one on each side, conveying its immense power.
Formidable engines, hallmark BMW dynamics.
The luxury SAV arrives in the BMW X7 xDrive40i Pure Excellence variant. Powering the
luxury off-roader is a six-cylinder in-line petrol engine with a maximum power of 250kW/
340hp, and a peak torque of 450Nm. This results in a century sprint completed in 6.1
seconds. All of these are achieved with a combined fuel consumption of 9.5l/100km and
a combined carbon emission of 217g/km.
Power is channelled to all four wheels via an eight-speed Steptronic Sport transmission.
The xDrive intelligent all-wheel-drive system of the luxury SAV maximises traction,
agility and handling stability which links up with Dynamic Stability Control (DSC) to
provide the basis for effortless handling, whatever the road and weather conditions. In
certain situations, the intelligent all-wheel drive’s responses have a rear-wheel bias, for
a particularly dynamic driving experience.
The sophisticated chassis design of the First-Ever BMW X7 xDrive40i Pure Excellence
includes a two-axle air suspension. This ensures the new luxury SAV provides superior
ride comfort as well as the option to adjust the suspension by up to 80 mm, with five
different height settings. The suspension’s air supply is controlled individually for each
wheel using a remarkably quiet, electrically driven compressor with pressure reservoir,
making it possible to balance out an unevenly loaded car. With the DSC system, the
vehicle load registered by the air suspension sensors can also be factored into braking
modulation.
The driver is also able to adjust the body’s ground clearance by pushing a button in the
cockpit to raise or lower by 40 mm above or below the standard setting, for off-road
driving or easy access to the luggage compartment. For the first time in a BMW X
model, the First-Ever BMW X7 xDrive40i Pure Excellence is offered with the innovative
Executive Drive Pro with active roll stabilisation that provides an ideal combination of
superior ride comfort and outstanding dynamics. The active anti-roll stabilisation
reduces body movements and body roll in bends to a minimum. Ride comfort is further
enhanced by the Dynamic Damper Control system, which is able to process data from
the navigation system and front camera.
Luxurious interior design with integrated technology.
The interior of the First-Ever BMW X7 features the opulent “Crafted Clarity” handmade
diamond-cut trim element that is beautifully incorporated to the gear selector, volume
control, Start/Stop button and iDrive Controller. A magnificent cockpit marked by typical
BMW driver orientation and a high seating position with impeccable all-round visibility
are characteristic of a BMW X model. Equipment includes a sport leather steering wheel
and electrically adjustable comfort seats with active seat ventilation in front. Fine-wood
trim surfaces framed with electroplated accent trims on the instrument panel and centre
console enhance the interior’s elegant aura.
The BMW Live Cockpit Professional with BMW Operating System 7.0 ensures effortless
control of vehicle functions. It combines the fully digital, user-configurable 12.3-inch
instrument cluster with an equally large central Control Display with touchscreen
functionality and a state-of-the-art user interface. With the instrument cluster now
designed to display functions like navigation maps, this means the Control Display can
take on an even greater amount of extended vehicle and infotainment functions.
The BMW Head-Up Display is also located within field of vision. The luxury SAV also comes
fitted with the voice-controlled BMW Intelligent Personal Assistant that understands
natural speech, assists in driving-related functions and answers questions about the
vehicle. BMW Gesture Control is also available and now recognises and responds to
seven different hand movements such as circling customer’s index finger clockwise to
turn the volume up and swiping their hand to the right to reject a call.
Creating a luxurious, contemporary flair are the ambient lighting with the Welcome
Carpet feature along with situation-specific lighting scenarios. These lighting scenarios
include the Welcome and Goodbye, along with lighting upon door opening or incoming
telephone calls. Other highlights include five-zone air conditioning, a Harman Kardon
Surround Sound System with 16 loudspeakers and electric roller blinds for side
windows. Another exciting new feature is the Rear Entertainment Professional system,
whereby the two screens at the rear can now be operated by touch – providing equal
entertainment for passengers seated at the front and in the rear.
The sheer spaciousness of the First-Ever BMW X7 is further enhanced by the large
Panorama Roof Sky Lounge that also includes an LED lighting scenario. The luxury
SAV features seven electrically adjustable seats as standard. The second-row seats can
also be controlled from the driver’s seat. When ordered as a six-seater, the vehicle
comes with two comfortable individual seats in the second row, enabling easier access
for passengers to and from the third row.
The First-Ever BMW X7 also features soft-close function for doors. Behind, the luxury
SAV has a versatile 325-litre luggage compartment that can be maximised up to 2,120
litres with the backrests folded down. The backrest in the second seat row has a
40/20/40-split for transporting bulky items and can also be split 60/40 for more
convenient entry into and exit from the vehicle. Adding to the convenience, all seats can
be completely folded down or brought back into their original positions at the touch of a
button.
Advanced connectivity meets sporting luxury.
The First-Ever BMW X7 boasts a wide range of advanced driver assistance systems
and connectivity services to maintain the Sheer Driving Pleasure of a BMW without
taking away from the sporty experience. The BMW Personal CoPilot technologies
include the Parking Assistant Plus with automatic manoeuvring in and out of parallel
parking spaces, along with the Reversing Assistant to assist in safely manoeuvring out
of a tight parking space.
The features of the Driving Assistant Professional are especially comprehensive. They
include Lane Departure Warning, Lane Change Warning and front collision warning with
brake intervention. Lane keeping assistant with active side collision protection is also
available, along with steering and lane control assistant, front and rear crossing traffic
warning as well as rear collision prevention. Safety is maximised with Emergency Stop
Assistant, Evasion Aid, and Crossroads warning with city braking function.
Connectivity-wise, the First-Ever BMW X7 offers advanced digital services for the
vehicle. Via the Connected Package Professional, owners can benefit from Remote
Services, Concierge Services, and Apple CarPlay. Other innovative features include the
new BMW Digital Key which unlocks and starts the vehicle via an owner-authorised
Android smartphone and Remote Software Upgrade which provides over-the-air vehicle
software updates.
The First-Ever BMW X7 is available in seven stunning colours. They include Mineral
White, Black Sapphire, Artic Grey, Sophisto Grey, Phytonic Blue, Terra Brown and
Vermont Bronze. The interior upholstery is available in perforated Black Leather
Vernasca, Coffee Leather Vernasca (not available in the six-seater) and Cognac
Leather Vernasca complete with Black dashboard, or Canberra Beige Leather Vernasca
complete with Mokka dashboard. The First-Ever BMW X7 will be available at all
authorised BMW dealerships nationwide from September 2019 onwards. Alternatively,
visit www.bmwbethefirst.com.my to pre-book.
Dynamic financial programme.
With the Balloon Financing Plan from BMW Group Financial Services Malaysia, the
First-Ever BMW X7 xDrive40i Pure Excellence can be owned with monthly instalment
plans starting from RM 10,138.00 (based on estimates of an 80% loan on a five-year
tenure).
Complete premium ownership experience.
Owners of the First-Ever BMW X7 will experience the complete BMW Group Malaysia
Premium Ownership experience which includes:
BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service
Programme
BMW 2-Year/ 24 Month Tyre Warranty Programme for its Run Flat Tyre
offering and services
BMW Roadside Assistance and Accident Hotline
The BMW Group Loyalty+ Mobile App - BMW White Card
BMW Service Online
The retail price (on the road, without insurance, and with BMW Group Malaysia’s
latest 5 Years Unlimited Mileage Warranty, Free Scheduled Service Programme
and BMW Tyre Warranty Programme) for the First-Ever BMW X7 is:
The First-Ever BMW X7 xDrive40i Pure Excellence RM 888, 800.00
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