%20Jamie%20Francis%20Morais,%20Managing%20Director,%20Stellantis%20Malaysia%20and%20Daniel%20Gonzalez,%20COO,%20ASEAN%20&%20General%20Distributors,%20Stellantis%20officiating%20the%20launch%20of%20the%20new%20PEUGEOT%20408.jpg)
This, to me, is a breath of fresh air. The all-new Peugeot 408 has been launched and it is actually something nice to look at and something with a dollop of heritage behind it. This comes after a slew of brand new car launches from brands that are essentially new and from start ups. It is Available in three variants - Allure, Premium and GT with prices starting from RM146,055, is proudly assembled in Malaysia from Stellantis Gurun, Kedah and looks darn good for a C segment crossover fastback car.
PEUGEOT has finally launched the locally-assembled all-new PEUGEOT 408 (which explains the very competitive pricing). This generation's 408 has unique styling and is packed with a lot of engineering and technology, the all-new Peugeot 408 signifies a new start for PEUGEOT in the Malaysian automotive market and is also the first Peugeot model to be launched by Stellantis Malaysia, which is basically the brand now distributing the cars themselves rather than just having local partners previously.
The all-new Peugeot 408 is somewhat of a radical change compared to its predecessor, with its unique fastback, crossover styling which paid off as it won the 2023 Red Dot design of the year award. The stylish physique of the all-new Peugeot 408 is based on ‘The Language of Attraction’, a new manifesto that expresses PEUGEOT brand’s renaissance combining three core values of Allure, Emotion and Excellence.
Daniel Gonzalez, Chief Operating Officer, ASEAN and General Distributors, Stellantis said, "The all-new PEUGEOT 408 is a truly unique model that is unexpected from every angle. Its progressive features have already won the hearts of consumers and awards globally. In the ASEAN region, the 408 makes up 30% of PEUGEOT cars sold in Vietnam and Taiwan – a testament to its allure. We’re thrilled to bring this latest icon, assembled in Stellantis Gurun, Kedah, to our Malaysian customers.”
Jamie Francis Morais, Managing Director of Stellantis Malaysia said, “The new all-PEUGEOT 408 is our pride and joy being the first PEUGEOT launched under Stellantis Malaysia. Being a car that’s truly one-of-a-kind, the all-new PEUGEOT 408 places great emphasis for discerning customers looking at something beyond mainstream within the C-Segment. Available in three variants, these new additions to our local production line underscore our commitment to expand our local footprint that is also proudly assembled in Malaysia. Simultaneously, the all-new PEUGEOT 408 marks a fresh chapter in reinvigorating PEUGEOT as the ultimate go-to brand that offers a fascinating blend of avantgarde designs and technology in the country.”
On a personal note,
The 408 represents a come back of a well known brand which has been somewhat neglected over the past decade by the previous distributors, the Naza Group. The folks who ran Bermaz were more like a caretaker rather than an actual distributor some I don't really count them as being detrimental to the brand. So, a brand that had so much potential here can have another chance.
As for the heritage, this was a brand were most professionals used in the 1970s to the mid 1990s. I remember back then most doctors ended up with a 504 or a 505, some business executives swore by the 405s and 406s and even in the 1970s and 1980s, we still see 404 taxis plying routes in smaller towns in Malaysia. I used to remember sitting in one from the railway station in Taiping to my house or to the market and home. My grandmother's car was also a 204 in the 1970s and early 1980s before she changed to a Mazda.
I also remember one good thing about Peugeots back then. They rode magnificently. Even the last Peugeot I tested waaaay back in 2016, the 508 THP was actually a very nice car for what it is. The ride was still good as was the NVH. Maybe the reason it didn't sell well was the fact that it was pricey vs the Toyota Camry of the time and the local distributors were faced with fuel issues due to lack of proper petrol back then (lack of Euro 4 petrol was actually the main problem for direct injected cars then).
Anyway, this new 408 in all of its forms is good looking. The best is the GT of course with its large 20inch wheels and different rear lights. And panoramic moonroof. But it will cost you close to RM200K, of course. But this is a fully specced up 218hp 300 Nm petrol powered 1.6liter turbocharged fastback. I cannot think of a petrol powered car that gives you so much horses for under RM200K, or under RM150K if you bought the 408 Allure. So much for a very reasonable price.
Maybe some may think of long term maintenance. I think the 7 year extended warranty or 200,000km is industry leading and it should offer the owner peace of mind. Use this equipment filled 408 for seven years then after that, sell it and buy another car. All new cars come with so much technology inside that this could be the best way in terms of car ownership.
While the 7 year warranty is interesting, it is how the PEUGEOT package is to me these days. It has brand heritage, good looks, good equipment specs, that 218hp 300Nm engine for highway jaunts and that affordable RM146K onwards pricing. What's not to really like?
I actually like it and would consider this IF I were really car shopping for my own.
PRODUCT SUMMARY - PEUGEOT 408 ALLURE, PREMIUM AND GT
Moving from the dynamic side profile towards its slanting roofline, the all-new PEUGEOT 408 hinges are recessed into “Cat Ears” to create an optimal aerodynamic corridor towards the boot lid spoiler. The all-new PEUGEOT 408 boasts a distinctive 3D three-claw, full LED rear that is further accentuated by its inverted cut-out of the rear bumper. This design element, along with the other innovative features, ensures the all-new PEUGEOT 408 turns heads and leaves a lasting impression.
Based on the multi-energy EMP2 (Efficient Modular Platform), the all-new PEUGEOT 408 measures 4,687 millimetres long, 1,859 millimetres wide, and 1,487 millimetres in overall height. With a wheelbase of 2,787 millimetres and a raised ground clearance of 189 millimetres, it gives it a commanding presence on the road.
With class-leading performance credentials combined with a dynamic fastback profile, the all-new PEUGEOT 408 is neither a sedan nor a SUV – it sits in a segment of its own as it defies categorisation. Its sharp facets and design elements define the car's silhouette, which is especially noticeable at the rear, the end of the roof, and the base of the wings.
Engine & Transmission
At the heart of the all-new front wheel drive PEUGEOT 408’s exhilarating driving experience lies the new cutting-edge 1.6-litre turbocharged PureTech engine. Combined with an intelligent 8-speed EAT8 automatic transmission, it boasts 218 hp (160kW) at 5,750 rpm and 300 Nm at 2,000 rpm. Fast and agile, the all-new PEUGEOT 408 sprints from a standstill to 100km/h in just 8.8 seconds, offering drivers the chance to experience a transcendent performance at the wheel.
Colours & Variants
The all-new PEUGEOT 408 comes in four evocative colour options – Perla Nera Black, Okenite White, Artense Grey, and Obsession Blue is available with a choice of three trim levels, the Allure, Premium and GT.
The Allure comes with standard 18-inch Granite Grey wheels, while the Premium gets a set of 18-inch Granite Black wheels. Customers can elevate the look with the geometric 20-inch Monolithe Black wheels exclusive to the GT variant, and is equipped with a range of exclusive features as follows:
Matrix LED headlights with Automatic Beam
3D ‘Claw Effect’ LED Rear Lights
3D Quartz Digital Metre Cluster
Configurable touch i-Toggles
FOCAL® Premium Hi-Fi System
360° Camera
AGR* Certified Seats with Memory for the Driver
Multispot Massage Function for Passenger and Driver
*AGR (Aktion für gesunder Rücken) is an independent German association of ergonomics and back health experts.
Trademark PEUGEOT i-Cockpit
Within the spacious and cutting-edge interior of the new PEUGEOT 408, drivers are greeted by the latest, state-of-the-art PEUGEOT i-Cockpit®. The design of the new PEUGEOT 408’s dashboard is based on a “High Vents” architecture, which positions all primary ventilation outlets at an optimal level to improve the thermal comfort of all occupants in the cabin. Right above the compact steering wheel, drivers will be greeted by a 10-inch digital instrument cluster with available 3D technology and display personalisation options for the GT variant.
The centre console itself takes on a minimalist approach, exuding a dynamic yet clean look. Primary gear controls are set through a one-touch toggle switch for Reverse (R), Neutral (N), and Drive (D), with Parking (P) positioned separately as a button. The Driving Mode selector enables drivers to experience the thrill of the all-new PEUGEOT 408 by selecting either Eco, Normal or Sport to experience its dynamic driving qualities and road-holding prowess.
Exemplifying Connectivity Excellence
A 10-inch central touchscreen, angled ergonomically towards the driver, dominates the centre console. The system boasts customisable i-Toggles, arranged beneath the screen in a row, offering an intuitive user experience. The i-Toggle provides a shortcut to a multitude of settings, including climate control, radio, navigation, and more.
With PEUGEOT i-Connect, the infotainment system provides effortless everyday use, offering the driver a seamless transition from their smartphone or tablet experience to the car. It features a plethora of customisable preferences for up to eight different driver profiles. The home button, along with its swipe through the menu interface and three-finger tap to launch the application wall provides easy control for the driver.
The mirroring function enables connections of up to two phones via Bluetooth or through its USB-C sockets. For new users, the i-Connect system includes on-board documentation and tutorials to ensure you can explore all its features with ease.
Unparalleled Comfort & Practicality
The all-new PEUGEOT 408 offers a wide range of equipment designed to offer the pleasure of travelling and mobility. The driver’s seat is awarded by the AGR association for ergonomics and back health experts, which provides a range of adjustments and comfort for everyday use.
The driver's seat boasts 10-way power adjustment with two memory settings, while the passenger enjoys 6-way power adjustability. Both seats offer an 8-pocket air massage system with 5 selectable programs and built-in heating for ultimate comfort on long journeys. For an extra touch of luxury, the GT variant comes standard with Dynamic Black Nappa Leather for both front and rear occupants.
For added convenience, the centre console elegantly includes a wireless phone charging area, an armrest, two USB-C sockets (supporting both charging and data transfer), two large cup holders, and a generous 33 litres of storage for miscellaneous items.
The all-new PEUGEOT 408 offers as standard a two-part bench seat (60/40). On the GT, the two sections can be folded down immediately through two controls easily accessible from the sides of the boot. With the rear seats folded flat, the load capacity increases from 536 to 1,583 litres in the GT, and 1,611 litres for both the Allure and Premium, including an additional 36 litres of storage space under the boot.
Rear boot access is easy with multiple ways to open the motorised tailgate – via remote key fob, by pressing the button on the tailgate itself, or through a button on the dashboard. For ultimate convenience, the GT comes with hands-free access is achievable with a simple foot sweep under the bumper. The tailgate opening height can be customised using the button located on the inside of the boot lid.
Notable Interior Details
The all-new PEUGEOT 408 prioritises passenger well-being with a focus on clean air. The standard High Efficiency Filter continuously filter particles, mould and bacteria inside the cabin, while the GT trim upgrades to the Air Quality System (AQS) system, providing active protection for the driver and passengers. It’s a smooth, efficient and silent contribution on board that effectively filters out harmful particles whilst maintaining on board thermal comfort.
Developed in partnership with FOCAL®, a renowned French audio expert, the GT variant of the all-new PEUGEOT 408 boasts an exceptional FOCAL® Premium Hi-Fi System. It gets 10 speakers featuring FOCAL®'s exclusive patented technologies, with ARKAMYS digital sound processing, 4 aluminium dome tweeters, and 1 Polyglass centre channel with a new 12-channel 690W amplifier to deliver an immersive listening experience.
Complementing this multi-sensory experience is an ambient LED lighting function with 8 colours to choose from. Situated behind the central screen, it casts a soft glow and contributes to the sophisticated atmosphere of the cabin.
Advanced Safety Equipment
Adding on from the standard 6 airbags, electronic stability program (ESP) and Active Hood for pedestrian protection across the line, both the Premium and GT variants come with a comprehensive range of latest generation driving assistance systems to make travelling safer and smoother:
Adaptive Cruise Control with Stop and Go and adjustable inter-vehicle distance feature.
Automatic emergency braking with collision warning: Detects pedestrians and cyclists, day and night, from 7 km/h to 140 km/h depending on version.
Active lane departure warning with lane correction.
Driver Attention Alert: Driving impairment alert over long periods of driving and at speeds of over 65 km/h, by analysing the micro-movements of the steering wheel.
Long-range blind spot monitoring (75 metres).
Rear Traffic Alert: When reversing, it alerts the driver of close-proximity hazards.
180° high-definition reversing camera with integrated cleaning nozzle.
360° parking assistance with 4 high-definition cameras (front, rear and side).
Price
The new PEUGEOT 408 retails at RM146,055 for the Allure, RM166,055 for the Premium and RM196,055 for the flagship GT. Prices inclusive of a 7-year Warranty* or 200,000km, whichever comes first.
Editor’s Note
* Manufacturers’ warranty is 3 years, plus an extended warranty of 4 years, or a total 200,000km, whichever comes first. Extended warranty mirrors the coverage of manufacturers’ warranty.
** Selected features and additional specifications are only available in the GT variant. Specs and features may be different for the Allure and Premium variants.
2024 PEUGEOT 408 PREMIUM
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