CASTROL IGNITES "CASTROL RENTAK SINTETIK" CAMPAIGN: CELEBRATING MENANG BERSAMA CASTROL CHAMPION AND LEADERSHIP IN FULL SYNTHETIC TECHNOLOGY
Kuala Lumpur, 27 March 2024 - Castrol, a leading automotive lubricant company, celebrates the grand prize winner of the Menang Bersama Castrol contest and ignites the "Castrol Rentak Sintetik" campaign. This innovative initiative reflects Castrol's commitment to Full Synthetic Technology Leadership. The campaign aims to connect with a younger Malaysian audience and highlight the superior performance and protection offered by Castrol's full-synthetic engine oils, including Castrol EDGE and Castrol MAGNATEC.
Castrol has announced their “Castrol Rentak Sintetik” campaign, which is aimed at younger Malaysian Drivers. Connecting with the Future of Driving through Full Synthetic Technology, this campaign will leverage "thumb-stopping creatives" that resonate with the social media generation. It will showcase the superior performance advantages of Castrol's full-synthetic range, steering young drivers to make informed choices about their vehicles' condition.
Adding to all the excitement, Castrol is launching the Castrol Rentak Sintetik E-Wallet campaign, running from 1 March to 30 April 2024. This e-wallet initiative embodies the company's commitment to connecting with consumers and highlighting the benefits of Castrol EDGE’s full-synthetic range.
Castrol EDGE: During the campaign period, consumers purchasing Castrol EDGE engine oil in the 4L size will receive RM25 cashback in Touch 'n Go eWallet credits. Each consumer can enjoy this cashback offer for a maximum of two bottles, totalling a generous RM50 throughout the campaign.
Aside from the above and during the launch of this new campaign, Castrol also announced Jireh Tay Yi Le, as the grand prize winner of the nationwide Menang Bersama Castrol contest that was held from November 2023 – February 2024. The lucky recipient won a brand-new Honda HRV, reflecting Castrol's commitment to acknowledging and rewarding its loyal customer base.
Commenting on the campaign, Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore, said: "We are thrilled to celebrate Jireh Tay Yi Le and ignite the 'Castrol Rentak Sintetik' campaign. This campaign embodies our dedication to Full Synthetic Technology Leadership while fostering deeper connections with younger Malaysian drivers. We're excited to offer them rewards and showcase the superior performance of our full-synthetic range, empowering them to unleash the true potential of their rides."
For more information and updates on the campaign, head over to https://www.castrol.com/en_my/malaysia/home/castrol-edge-synthetic-rentak-e-wallet-campaign.html
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