Friday, October 27, 2023

The new Armor All® Extreme Shield™ +Ceramic series of interior and exterior care products launched in Malaysia - Roadshow with free car wash happening this weekend in Desa Park City


Yesterday, Armor All Malaysia launched their latest line of auto care products, the Extreme Shield™ +Ceramic series. The long established Armor All® car care brand now has a new range of products that is engineered to offer protection, shine, and care that will transform how you care for and maintain your vehicle. Of course, this is for those of you who wash and keep your car clean on your own, i.e wash and detail your car on your own and not end up going to the car wash and get someone else to do it for you!

Anyway, in conjunction with this new Armor All products, they are also conducting a free car wash and product roadshow over at the Plaza Arkadia Car park 3, Desa Park City. You car will be washed by the people of Armor All MY using their products. Get to see their products in action, from car shampoo, their drying cloths and their interior treatment as well as a demonstration of their new Extreme Shield™ +Ceramic series (in the photo below, you see a demonstration of how their cleaner and coating works to repel water and also dust). The event is held in conjunction with their latest Ceramic range of products from today till Sunday 29th October 2023. T& Cs apply.

If you haven't heard of Armor All®, they are one of Energizer Holdings Inc’s brand portfolio and was first launched in Malaysia in 2021. As a brand, Armor All® has kept vehicles clean and protected since 1962 which is why I have heard of this brand since I was a petrolhead. I believe previously, there was someone who brought the brand in prior to it arriving officially. The brand is one of only a few totally established car care product brands that I would actually trust. Car owners can consistently achieve premium results with products ranging from exterior care, wheel and tyres, windscreen and glass, to dashboard and leather cleaning products. The reason is that a company like Armor All actually puts money into research and development for their products as they are part of a larger group of companies.


The Armor All® products were formulated with convenience in mind and are incredibly easy to use, allowing car owners to achieve professional-level results in the comfort of their own homes. Whether you're a seasoned car enthusiast or a first-time car owner, Armor All®’s products are crafted to help you keep your vehicle in top-notch condition.



"At Armor All®, we understand that every car owner wants to keep their cars looking their best. Caring for your vehicle should be a rewarding experience and easy to achieve professional results at home - as promised by the tagline 'Looking good made easy'. We’re excited to expand our range of product offerings in Malaysia with the Extreme Shield™ +Ceramic series. With the newest addition to the Armor All® family in Malaysia, car owners will have a wide range of products to choose from that will suit their needs and allow them to achieve professional-level results,” said Diane Lee, Business Director for Malaysia and Singapore, Energizer Holdings Inc.


“We have curated this wide range of auto products for our customers in Malaysia and want to offer car owners the opportunity to elevate their car care routine and experience the exceptional results our products deliver at a value-for-money price,” she continued. 


Unmatched Care with Armor All®’s with Extreme Shield™ +Ceramic Range

Whether it's the ceramic car wash, ceramic wheel cleaner or more, the new Extreme Shield™ + Ceramic series products are all formulated with hydrophobic +Ceramic technology that is dirt or water-repelling to help create an invisible protective barrier with long-lasting results for vehicles. The products offer enhanced protection for your vehicles against stains and UV rays, improved water beading that keeps vehicles cleaner for longer in between washes and long-lasting effects that help keep your cars looking the best for a longer time.


The range available in Malaysia includes the Extreme Shield™ + Ceramic Wheel Treatment and Cleaner that cleans and protects whilst leaving behind an invisible barrier that helps wheels stay cleaner for longer. The Extreme Shield™ + Ceramic Spray Coating also helps repel water for maximum protection, and the Extreme Shield™ + Ceramic Car Wash improves water beading and enhances the car's shine. The final product in the lineup, the Extreme Shield™ + Ceramic Glass Treatment and Cleaner, gives your exterior a nice finishing touch by bringing long-lasting visibility and clarity to your car’s windshield.


The 520ml Extreme Shield™ + Ceramic Car Wash retails for RM 82.00, 500ml Extreme Shield™ + Ceramic Glass Treatment and Cleaner retails for RM 46.90, 500ml Extreme Shield™ + Ceramic Wheel Treatment and Cleaner is priced at RM 71.90 while the 500ml Extreme Shield™ + Ceramic Spray Coating is available for RM 75.00. 


The Extreme Shield™ +Ceramic series and the extended Armor All® auto products are available in most major retail outlets nationwide, such as Ace Hardware, Aeon, Lotus’s and more. Customers can also purchase the products on e-commerce platforms, Shopee and Lazada. For more information and to explore the full range of premium products, visit https://www.armorall.com/my/  or connect via Facebook at www.facebook.com/ArmorAllMY/.




























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