Shell Malaysia launches new 18 Litre pail size for their best selling Shell Rimula R4X Heavy Duty Diesel engine oil

 

Shell Malaysia Trading Sdn Bhd yesterday introduced a new 18-litre pail for its best-selling Shell Rimula R4X heavy duty engine oil. With this new size, Shell Rimula R4X 15W 40 ,which has a RRP:of RM343.00, now makes this popular engine oil available in five different sizes to meet different needs of customers.  The other sizes currently on the market are the 209-litre drum, 20-litre pail, 5-litre pail, and 1-litre pack.

According to Shell Lubricants General Manager for Malaysia and Singapore Nyon Kam Yew, the introduction of the 18-litre pail would help reduce wastage and make the popular Shell Rimula R4X even more affordable to customers. Some may currently use the 20litre pail but if you need less than the amount you bought, the slightly smaller 18litre is the one  you want.. 

Now despite the availability of more efficient and lower emission synthetic lubricants, mineral oils such as Shell Rimula R4X currently make up about 89% of the heavy-duty engine oil market in Malaysia (Kline & Company’s report Global Lubricants: Market Analysis and Assessment 2022) 

Even though their mineral based engine oil is number one in the market, Shell Malaysia still aims to step up efforts to heighten awareness of the benefits of using synthetic oils among its customers .

 

Shell Rimula R4X is formulated with Shell’s Dynamic Protection technology. According to Shell Malaysia, the reason that It is the top selling engine oil among driver-owners of small and medium size trucks and heavy equipment operators as it provides TRIPLE PROTECTION  and giving the following benefits :

1. Acid and corrosion control: Proven to provide up to 50% more better acid corrosion protection in engine and laboratory tests, also field trials under real-world truck driving conditions, which protects against corrosion by controlling the acids formed as the fuel burns.
2. Wear control: Maintains strong protective oil films to keep critical engine components working, as proven in the Mack T-10 engine test, whereby Shell Rimula R4 X demonstrated up to 30% better wear protection of engine piston rings and cylinder liners than required to meet the API CI-4 specification.
3. Deposit control: Up to 50% better engine cleanliness, resists high-temperature oxidation, keeping engines clean from deposits, resulting in less engine sludge in different parts of the engine as demonstrated in key engine tests for meeting US and European specifications.
4. 
   

Of course, brand awareness, reputation and the competitive pricing are also reasons they consider using the R4X.

 

“This new smaller pail was very well received in Malaysia and when Shell introduced it in Vietnam and Thailand.  We believe customers in Malaysia will also appreciate the convenience of the new size. You can just pick it up and go from any authorised spare part shop or independent workshop,” Nyon said.

 

 

“We continually work to address various misconceptions such as doubts on the ability of ‘thinner’ synthetic oils to offer critical engine protection and ‘higher’ price points among others.  Numerous trials with customers in the transport and logistics sectors have proven that Shell Rimula’s synthetic range can offer superior wear protection, remain in grade for far longer and, therefore, help extend oil drain intervals for lower total costs of ownership,” he added.

 

Nyon also mentioned that its entry-level synthetic technology heavy duty engine oil, Shell Rimula R4 Plus, would be a cost-effective next step up for fleet owners who plan to lower carbon emissions of their vehicles. 

 

For more information on Shell Rimula, head over to  www.shell.com/rimula. 

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