Monday, December 02, 2019

BMW Malaysia, Safe ‘n Sound and Childline Foundation Open Registration for Subsidised Infant Carrier Car Seats - Register and Be Eligible To Buy The Seat At RM100 - Limited to 150 Units Only

Good news! BMW Malaysia is promoting the quick adoption of child car seats through a subsidy programme that is part of the BMW Safety 360° initiative. This time the initiative is held together with Childline Foundation and Safe ‘n Sound where 150 Units of infant carrier car seats will be available at a subsidised price of RM100 each only. The move is in line with the Malaysian Transport Ministry's move to enforce the use of child seats starting January 2020 (with warnings given out for the first six months for any one caught doing so).This is less than a month down the road. 

Good move by BMW Malaysia as I have actually seen people, who are smart enough to drive a BMW but still allow their passenger carry a baby her lap whilst being seated in the front passenger seat. Actually, all children should be buckled up regardless of their age. Adults too actually. 

So anyway, before we go on ranting, BMW Malaysia and Safe ‘n Sound will be subsidising 150 Snskidz Ace infant carrier car seats at RM100 each. The rear-facing infant carrier car seat, which actually retails for RM199, can be used from birth to children weighing up to 13kg and carries the ECE R44-04 certification.

Parents who are interested can register for the subsidised infant carrier car seat at from now until 15 th December 2019. If you are eligible for the programme, you will be notified, after which a payment of RM 100 must be made prior to the pick-up of the car seat. 

Harald Hoelzl, Managing Director of BMW Group Malaysia said, “With only 30% of drivers using child car seats for their children, it became more imperative for us as automakers to press on for child safety, regardless of the challenges we encounter in the fight for its education and accessibility. It is encouraging to see the Ministry of Transport take a definite step into making child car seats mandatory in the year to come, but at the same time, recognise that there are parents who may have limited access to them – therefore providing tax breaks and reduced excise fee for child car seats. In
support of that, we are now bringing the subsidy programme online to make infant carrier car seats accessible to households with income less than RM 3,000 a month.”

Datin Wong Poai Hong, Childline Foundation said, “Parents will also be educated on the proper ways of choosing and installing the child car seats to ensure the utmost safety of their children upon collection of the infant carrier car seat. By educating them, we hope that they, too, will become advocates for child safety.”

Sashi Ambi, Head of Corporate Communications, BMW Group Malaysia said, “While the BMW Safety 360° Programme has been running for over five years now, we hope to see more partners take active roles to ensure that child car seats are a norm in Malaysia, be it through education or increasing accessibility to them. Partners can also engage with Childline Foundation to further advocate for child safety. For both parents and partners, there is no better time than now to take action and they should not wait until the ruling comes into effect before considering child safety.”

So what are you waiting for? BMW Malaysia are giving you this chance. Don't think accidents won't affect you as you are a 'slow and careful' driver. The problem is that other people aren't as careful as you and what they do may cause you grief. It's not you. It is also the unforeseen circumstances. And since it is now going to be regulatory, you should buckle up your babies and children.

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