Volkswagen Passenger Cars Malaysia (VPCM) and Lazada Malaysia has officially announced a unique collaboration that will see 12 limited edition Volkswagen Beetles sold online. The partnership offers Malaysians the chance to buy an exclusive Volkswagen Beetle via Lazada’s online platform. This could be the first time a car is offered where the initial move to purchase is made through the internet.
This offer is happening in conjunction with Lazada’s Online Revolution campaign happening from 12th to 14th of December 2017. The 12 limited edition Beetles will be sold online at RM112,112* each (not including registration and insurance). Note that this offer is only valid within Peninsular Malaysia.
You are basically getting a Beetle at a special, more affordable price through this method of purchase. Buy the iconic Beetle that you've always wanted through a slightly different channel. Lazada and VPCM have stated that there have been inquiries for this already as it has been first announced a a week or so ago. Some are indeed curious how this will happen. So how do you go about it?
You have two limited edition Beetle variants – the “Herbie 53” in Pure White and White Silver, and the “Hot Bug” in Tornado Red. Those interested to own any of the Beetles would need to visit Lazada online and purchase an exclusive Welcome Kit at RM5,000 which doubles as a pre-payment booking fee.This Welcome Kit contains a limited edition Volkswagen keychain and a Touch & Go card with a pre-loaded value of RM100.
Once the purchase is finalised, the customer will be contacted by a Volkswagen representative for customers to select their preferred dealership and complete the purchase (loan processing if required, other details like collection of the car and so on).
Other details of the limited-edition Beetle offered - It comes with leather-wrapped multi-function steering wheel, a 5.8" Touchscreen 'Composition Colour' with USB, Bluetooth and 8 Speakers; and seat trim covers in ‘Pepita’ fabric. Under its hood is a 1.2l turbocharged TSI engine with an output of 105PS - and together with a 7-speed automatic transmission DSG powering a maximum torque of 175Nm, owners are ensured an exhilarating ride. As added peace-of mind, these limited edition Beetles comes with 5-year manufacturer warranty and 5-year roadside assistance.
PRESS RELEASE
Volkswagen and Lazada Create History with Online-
Exclusive Limited Edition Beetles.
Erik Winter, Managing Director of VPCM and Hans-Peter Ressel, CEO of Lazada Malaysia
Malaysia (VPCM) and SEA Lazada Malaysia today announced a
historical collaboration that will see 12 Volkswagen Beetles sold online.
The partnership offers Malaysians the opportunity to own an exclusive
limited-edition Volkswagen Beetles, purchased conveniently via
Lazada’s platform, in conjunction with Lazada’s Online Revolution
campaign happening from 12 th to 14 th of December 2017. The 12 limited
edition Beetles will be sold online at RM112,112* each. This offer is only
valid within Peninsular Malaysia.
The limited edition Beetle comes in two designs – the “Herbie 53” in
Pure White and White Silver, and the “Hot Bug” in Tornado Red.
Customers interested to own any of the Beetles will simply need to visit
Lazada’s platform and purchase an exclusive Welcome Kit at RM5,000
which doubles as a pre-payment booking fee.
This Welcome Kit contains a limited edition Volkswagen keychain and a
Touch & Go card with a pre-loaded value of RM100. Once the purchase
is finalised, the customer will be contacted by a Volkswagen
representative for customers to select their preferred dealership and
complete the purchase.
Erik Winter, Managing Director of VPCM said that the partnership
represents a milestone for Volkswagen in Malaysia. “We live in a digital
age where goods and services can be obtained online, so why not cars.
To be able to purchase an iconic limited edition car through an e-
commerce platform is something that has never been done before here.
This is a historical first for Volkswagen, and would not have been made
possible without the support from Lazada and our dealer partners.”
Page 2 of 2
“At Lazada Malaysia, we continuously invest to provide services that
create a more engaging customer experience, and ultimately, better
serve the needs of Malaysians. This collaboration is a testament that
customers can purchase anything via our platform, with cars being sold
online for the first time in Malaysia! We look forward to working together
with Volkswagen in growing its online presence as they add a wide
range of assortment on our platform, providing customers added
convenience, choice and value”, said Hans-Peter Ressel, CEO of
Lazada Malaysia.
The limited-edition Beetles comes with leather-wrapped multi-function
steering wheel, a 5.8" Touchscreen 'Composition Colour' with USB,
Bluetooth and 8 Speakers; and seat trim covers in ‘Pepita’ fabric. Under
its hood is a 1.2l turbocharged TSI engine with an output of 105PS - and
together with a 7-speed automatic transmission DSG powering a
maximum torque of 175Nm, owners are ensured an exhilarating ride.
As added peace-of mind, these limited edition Beetles comes with 5-year
manufacturer warranty and 5-year roadside assistance.
For more information, visit www.volkswagen.com.my and
http://www.lazada.com.my/volkswagen-passenger- cars-malaysia/
###
Note
* All prices stated are retail price and does not include registration and insurance.
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