Wednesday, December 20, 2017

Ford Malaysia & Sime Darby Auto Connexion Unveils Its First ChatBot (Beta) and Multi Language Option On Official Ford Website


Sime Darby Auto Connexion (SDAC), the sole distributor for Ford vehicles in Malaysia had recently debuted its 1st chatbot. This initiative is part of SDAC’s continuous efforts to engage with their customers in a quick and easy approach. 

One can ask simple questions online like "Where is the nearest Ford showroom?" or "How much is the Ford Mustang GT?". Try it at www.sdacford.com.my, where the official Ford Malaysia website has been made multi lingual too (English, Malay and simplified Chinese).

However, the chatbot is in beta testing mode in English only at the moment. Currently, SDAC are on track to making it 1st automotive site with multiple language support . Eventual multiple language in this case would be English, Bahasa Malaysia and Simplified Chinese. 

So it is something new for Ford customers to experience online. Something to keep you entertained whilst shopping for a new car or pick-up truck. Of course, if you ask "What is the meaning of Life?" then it may answer "Ford GT40". Or not...



PRESS RELEASE
SIME DARBY AUTO CONNEXION DEBUTS 1stCHATBOT IN BETA AND MULTIPLE LANGUAGE OPTION ON WEBSITE TO REV UP CUSTOMER EXPERIENCE

     Sime Darby Auto Connexion launches 1stchatbot in beta
     The 1stautomotive site to feature multiple language options in Bahasa Malaysia and Simplified Chinese for convenience
     Creating a better customer experience on sdacford.com.my website to stay informed

Petaling Jaya, 8 December, 2017 - Sime Darby Auto Connexion (SDAC), the sole distributor for Ford in Malaysia debuts its 1stchatbot in beta and the 1st automotive site with multiple language support on, www.sdacford.com.my! This initiative is part of SDAC’s continuous efforts to engage with their customers in a friendly, quick and easy approach.

“We want to be relevant to our customers and we are certain that this approach to engage with our customers adds value to our service to go another step further,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion. We are proud to bring our first chatbot to life to assist our customers when and where it’s personally convenient to them,  setting the stage for a new customer experience to obtain information about vehicles, services, assistance, and other matters, quickly.

Currently, the chatbot is only available in English and it is able to provide customers with a convenient and conversational interface, enabling customers to start a simple conversation and the bot providing quick answers to frequently asked questions. For example, customers can ask the chatbot “Where is the nearest service centre?”, “What is the number to call for assistance?”or “What is the price of the Ford Ranger XLT?”, and receive an easy-to-understand response.

In addition to the launch of the chatbot, SDAC has made its website (www.sdacford.com.my) multilingual. It is now supported in Bahasa Malaysia and Simplified Chinese to complement its existing English website for the convenience of customers who would be more comfortable browsing in their preferred language.

“We are proud to be the first automotive website to feature multiple languages as an option for us to engage and connect more effectively with our customers online,” he added.

Visitors on the website can stay informed with the latest car models, news and announcements. They will also be able to book a test drive, book a service appointment, and more on the website. 


Head on over towww.sdacford.com.my to start a conversation with our chatbot and check out what’s new! 

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