12 Limited Edition Volkswagen Beetle Sold Out in 20 Minutes.
Kuala Lumpur, 12 December 2017 – Volkswagen Passenger Cars
Malaysia (VPCM) made industry history today, when all 12 units of the
limited edition Beetle for sale on Lazada Malaysia sold out in just 20
With a retail price of only RM112,112* each, the first Beetle was snapped
up just 26 seconds after midnight.
VPCM had collaborated with Lazada to offer Malaysians limited-edition
Volkswagen Beetles on Lazada’s Online Revolution mega-sale from 12th
to 14th of December 2017.
Two limited edition designs were available, the “Herbie 53” in Pure White
and White Silver, and the “Hot Bug” in Tornado Red. To lock down their
unit, customers only had to purchase an exclusive Welcome Kit on
Lazada at RM5,000 which also doubled as a pre-payment booking fee.
Erik Winter, Managing Director of VPCM said, “we are delighted to have
really pushed boundaries and made history with this collaboration – to
be able to sell 12 cars within such a short period of time is amazing. This
truly is a testament of how receptive Malaysians are when it comes to
As added peace-of mind, the limited edition Beetles were also offered
with 5-year manufacturer warranty and 5-year roadside assistance.
Volkswagen Passenger Cars Malaysia (VPCM) is the official distributor of Volkswagen cars in Malaysia.
With long-term business aspirations in the region VPCM’s primary focus is on sales strategies through
future products, strengthening the Volkswagen dealer network and service and parts availability. VPCM is
managed by European automotive retail specialist, Porsche Holding Salzburg, is the largest and most
successful automotive distributor in Europe. The Salzburg-based company was founded in 1947, and
operates today in 26 markets in Western- and South-eastern Europe, China, and in Columbia and Chile in
* All prices stated are retail price and does not include registration and