Tuesday, December 12, 2017

Volkswagen and Lazada Malaysia's Collaboration To Sell Limited Edition Beetles A Roaring Success - All 12 Sold Out In 20 Minutes


The future just arrived. Volkswagen and Lazada Malaysia have sold out all 12 units of the limited edition Beetles within 20 minutes of it being open for bookings. The 12 units of Beetles were offered through Lazada's online portal at a retail price of RM112,112 (before registration and taxes) and one had to place their booking (and its fee) through the website which twelve or so people did.


This could be the future. Place your booking for whatever car you want and then head over to the nearest dealership for processing (loans and other stuff) and for collecting it once everything is done. No need any hassle as all initial window shopping is done online.

It is indeed surprising at the speed in which all the Beetles offered were sold out. Twelve units may not seem like a lot but these are twelve niche cars which are more of iconic models rather than bread and butter models. The magic formula must also include the slightly discounted price but even than is still quite mystifying in terms of the speed the twelve units were snapped up. A hundred thousand Ringgit plus car isn't necessarily peanuts. 

You could say that Malaysians like getting the best deals nowadays. Do also expect more innovative deals from Volkswagen Passenger Cars Malaysia in the near future in light of this historical moment in Malaysian automotive sales history.


PRESS RELEASE
12 Limited Edition Volkswagen Beetle Sold Out in 20 Minutes.

Kuala Lumpur, 12 December 2017 – Volkswagen Passenger Cars
Malaysia (VPCM) made industry history today, when all 12 units of the
limited edition Beetle for sale on Lazada Malaysia sold out in just 20
minutes.

With a retail price of only RM112,112* each, the first Beetle was snapped
up just 26 seconds after midnight.

VPCM had collaborated with Lazada to offer Malaysians limited-edition
Volkswagen Beetles on Lazada’s Online Revolution mega-sale from 12th
to 14th of December 2017.

Two limited edition designs were available, the “Herbie 53” in Pure White
and White Silver, and the “Hot Bug” in Tornado Red. To lock down their
unit, customers only had to purchase an exclusive Welcome Kit on
Lazada at RM5,000 which also doubled as a pre-payment booking fee.
Erik Winter, Managing Director of VPCM said, “we are delighted to have
really pushed boundaries and made history with this collaboration – to
be able to sell 12 cars within such a short period of time is amazing. This
truly is a testament of how receptive Malaysians are when it comes to
online purchasing.”

As added peace-of mind, the limited edition Beetles were also offered
with 5-year manufacturer warranty and 5-year roadside assistance.

###

Volkswagen Passenger Cars Malaysia (VPCM) is the official distributor of Volkswagen cars in Malaysia.
With long-term business aspirations in the region VPCM’s primary focus is on sales strategies through
future products, strengthening the Volkswagen dealer network and service and parts availability. VPCM is
managed by European automotive retail specialist, Porsche Holding Salzburg, is the largest and most
successful automotive distributor in Europe. The Salzburg-based company was founded in 1947, and
operates today in 26 markets in Western- and South-eastern Europe, China, and in Columbia and Chile in
South America.
Editor’s Note
* All prices stated are retail price and does not include registration and
insurance.

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