Perodua, Malaysia's second national car make is on a roll. Earlier today they held a press conference and disclosed sales figures and other performance related news regarding the car maker. Perodua basically told us that they are doing incredibly well actually with the announcement that they maintain their projected sales target of 216,000 units for 2016 despite the reduced projected total industry volume of new car sales due to the unstable global (and local) economy as well as the current soft consumer sentiment.
Perodua maintains its sales target of 216,000 for 2016 by more than doubling its sales to 118,600 in the second half of the year from 97,400 units achieved in the first 6 months so far. This increase comes despite the reduced total industry volume (TIV) projected by the Malaysia Automotive Association (MAA) to 580,000 vehicles from 650,000 vehicles.
The key reasons of this are the launch of the new Perodua Bezza sedan and the strong demand of the Perodua Axia. I suppose in times of economic uncertainty, consumers end up buying cars based on long run affordability and they become very prudent with their purchases. Perodua sold 28,100 Myvi, 51,100 Axia and 18,150 Alza. Now add over 10,115 bookings for the new Bezza sedan to the picture and it gets even more rosy than before.
As a result of all these purchases and customer loyalty, after sales services at Perodua authorised service centers recorded an increase of 5% from 965,000 vehicles in the same period last year. Intake revenue has also increased to RM 330 million in the first 6 (six) months of 2016, up 13% from RM 293 million in the same period last year. Parts sales (including accessories) for the first half of 2016 also improve by 5% to RM 126 million from RM 120 million in the same period.
Everything is up according to Perodua. With the exception of the slowdown in car production during the first half 2016. 100,300 units from 116,400 units in the first half of last year. This is most probably to rationalisation of the plant to cater for the new Bezza.
The cars sold by Perodua are indeed well received by the Malaysian consumer. They are seen as reliable, efficient products that also look decently good. The price factor is also a plus point obviously. This is a manufacturer which is now very confident of its products and performance.
I have to add that the chaps at Perodua are a careful lot. They do not simply state projected sales numbers which are plucked out of thin air. This could be a conservative estimate, who knows they may sell more now that they have a their first sedan out on sale in a country where sedan variants are popular.
YBhg Datuk (Dr) Aminar Rashid Salleh, President & CEO Perodua (middle) with Perodua Management team after the Press Conference. From left: YBhg Datuk Ahmad Suhaimi Hashim, President Perodua Global Manufacturing Sdn Bhd, Mr Masanori Takahashi, President Perodua Auto Corporation Sdn Bhd, Mr Takamasa Kurinami, Executive Director of Perodua and Dr Zahari Husin, Managing Director Perodua Sales Sdn Bhd.
Perodua sees better second half, sales to be led by Bezza and Axia
YBhg Datuk (Dr) Aminar Rashid Salleh, President & CEO Perodua during his presentation on the 1st Half 2016 Performance Review with the media.
Kuala Lumpur, 26 July: Perodua maintains its sales target of 216,000 for 2016 by
more than doubling its sales to 118,600 in the second half of the year from 97,400
units achieved in the first 6 months so far.
This increase comes despite the reduced total industry volume (TIV) projected by the
Malaysia Automotive Association (MAA) to 580,000 vehicles from 650,000 vehicles
earlier in the year due to volatility of global economy and the soft consumer
sentiment in the first 6 (six) months of the year.
The recently launched Perodua Bezza has seen bookings averaged 1,000 cars per
day since it was opened for booking on 16 July and the national compact car
company aims to meet the demand with its existing vehicle stock.
“We began mass production of the Perodua Bezza since June and have a ready
stock of 7,000 as of 21 July. By 31 July, we expect to have 9,000 units ready for
delivery nationwide,” Perodua President & CEO, Datuk (Dr) Aminar Rashid Salleh
said.
So far, the Bezza’s booking reached 10,115 units as of 26 July morning and 500
deliveries since it was launched on 21st July.
“We will do our best to ensure that delivery is made in a timely manner as to ensure
our customers’ satisfaction. This is also in-line with our goal to further improve both
our Sales Satisfaction Index and Customer Satisfaction Index standing,” Aminar
said.
In January 2016, Perodua announced its targets for the year, which includes 905
points for its Sales Satisfaction Index, 870 points for its Customer Satisfaction Index.
On other models, for the first half of the year, Perodua sold 28,100 Myvi, 51,100 Axia
and 18,150 Alza.
On the after sales division, Perodua saw one million vehicles patronising its 186
service centres nationwide, an increase of 5% from 965,000 vehicles in the same
period last year.
Intake revenue has also increased to RM 330 million in the first 6 (six) months of
2016, up 13% from RM 293 million in the same period last year.
Parts sales (including accessories) for the first half of 2016 also improve by 5% to
RM 126 million from RM 120 million in the same period.
Production, however, saw a decrease by 14% to 100,300 units from 116,400 units in
the first half of last year.
“Despite the expected increase in sales for the second half, we maintain our
production forecast of 216,000 vehicles for the year, having already planned our
production expectation of the year, which includes the Perodua Bezza,” Aminar said.
“We hope that the general public would come to any of our 181 sales showrooms
throughout the country to test drive and experience the Perodua Bezza as well as
our other models to truly appreciate our offerings,” Aminar said.
“We thank you for your support and we will further improve ourselves to ensure that
you have a delightful motoring with us, because here at Perodua – You Matter Most,”
Aminar said.
-End
(C) 2016 motoring-malaysia.blogspot.com
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