Tuesday, July 19, 2016

The Rolls Royce Dawn is launched in Malaysia

Superlative. Now that's a word to describe the Rolls Royce Dawn. This is the latest super luxury car from Rolls Royce Motor Cars and it is a four-seater drophead coupe. It has just been launched earlier today and if you must know, it is a more contemporary styled Rolls Royce that is aimed at the younger, but obviously still very affluent customer. 

Younger in terms of customer base. In fact Rolls Royce is attracting younger folks with money these days with the median age of Rolls Royce buyers dropping from the mid-50 year olds to about 45. I suppose it has something to do with the launch of cars like this Rolls Royce Dawn and its sibling, the Rolls Royce Wraith (80% of the Dawn differs from the Wraith, making this essentially a totally different car actually).

It may have a younger disposition and it does feel like it has lost a little of the overall grandeur but it is impeccably finished inside and out. Like what a Rolls Royce should be. I suppose this is because it is smaller in size to the totally ceremonial carriage feel of the Phantom or the still very grand Ghost. But it is still totally sublime in terms of overall execution and packaging. 

The important details for the motorhead - The Rolls Royce Dawn's engine is a direct-injection twin-turbo 6.6-litre V12 with power of 563 bhp @ 5,250 rpm and torque of 780 NM @ 1,500 rpm. The car has a limited top speed of 250 kmh (155 mph) and weighs 2560 kg. It can accelerate from 0 to 100 kmph in 4.9 seconds. Adequate for a gentlemen's carriage in my opinion (and for something that weighs 2,560kg). The combined fuel consumption of Dawn shown by Rolls-Royce is 14.2 litre / 100 km or 19.9 mpg. This last detail is of no consequence to a Rolls Royce owner actually. If you ask about how much it consumes then do not ask how much this car costs (which is stated in the next paragraph mind you).

Prices of this DropHead Coupe (a very different way of meaning 'convertible') will start at RM4 million. As with every Rolls Royce you order, there is the option of a full bespoke package for each and every order. Simple details like a change of wood trim or the sort of hide you specify is available as well as other more intricate items you can think of. 

It is for the man who has made it in life. But do note that this is a Rolls Royce that one should drive by himself or by herself. One could get a chauffeur to drive this Rolls Royce DropHead, the coach, or rear opening doors are large enough and would actually allow easy ingress into the rear without looking undignified. But this is a Rolls Royce for the owner to sit behind the wheel.

And I do love a convertible. That feeling of a lack of roof over your head yet still encapsulated in metal is an experience I always enjoy. Doing so in such a car would be totally a pleasure. 

The Rolls Royce Dawn will be available for viewing by invitation at Bangsar Shopping Centre from 22 nd to 24 th July, 11:00am to 8:00pm.

19 July 2016, Kuala Lumpur

 Rolls-Royce’s most seductive motor car presented for the first time in Malaysia

 Contemporary, true four-seater design aimed at younger, affluent customers

 Kuala Lumpur recognised as a strong luxury hub

(L to R) Mr. David Kim, Regional Sales Manager, Rolls-Royce Motor Cars and Dato Michael Ong, Managing Director, Rolls-Royce Motor Cars Kuala Lumpur at the official launch of the Rolls Royce Dawn

Rolls-Royce Motor Cars presents the award-winning Dawn, the new four-seater,

super-luxury Drophead, for the first time in Malaysia. Dawn has been acclaimed by

road testers and some of the most respected commentators in the automotive world as

‘defining the very essence of luxury motoring’.

Dawn’s arrival sets the benchmark for super-luxury convertibles, with Rolls-Royce

targeting Malaysia’s anticipated growth in the luxury goods sector.

Asia Pacific Regional Director, Paul Harris, said, “Dawn is redefining luxury motoring

by offering an involvement like no other – being superbly relaxing to drive and making

its occupants feel incredibly special. It is the pinnacle luxury good for Malaysia – rare,

bespoke and hand-crafted to the unmistakeable Rolls-Royce hallmark standard. Its

design evokes glamour and offers a modern, social experience.”

Dawn’s bold and contemporary design heralds a new chapter in Rolls-Royce’s

illustrious history. In many markets we have seen interest from a broad segment of

customers who are new to the brand, as well as more established customers.”

Dato’ Michael Ong, Managing Director, Rolls-Royce Motor Cars Kuala Lumpur added,

“Through the years, we have seen the Rolls-Royce brand transform with a younger

generation of entrepreneurs aspiring to own a Rolls-Royce. Ghost and Wraith reset

perceptions of what a modern Rolls-Royce should look like. We are proud to partner

with Rolls-Royce as we embark on this new journey.”

No compromise engineering

The new Rolls-Royce Dawn features 80% unique body panels and even new tyres as

special fitment for the model.

Rolls-Royce’s engineers have paid great attention to Dawn’s roof, which delivers the

silence of a Wraith when up and operates in just over 20 seconds at a cruising speed

of up to 50km/h. Working with a fabric roof configuration, the goal was to make the

quietest convertible car in the world today. This quest for silence applied to all aspects

of the roof’s engineering and by extension the new motor car. Now etched into

automotive parlance – the smooth and noiseless mechanism of Dawn’s roof is called

the ‘Silent Ballet’.

The roof tops a graceful, beautiful and sensuous design, whilst remaining one of the

largest canopies to grace a convertible car – second only to that of the Rolls-Royce

Phantom Drophead Coupé.

True four-seater space

Rolls-Royce’s design ethos has created a cabin that conveys all the hallmarks of the

brand’s peerless craftsmanship combined with a philosophy of effortless, yet

invigorating driving experience.

“At Rolls-Royce, we pride ourselves as creators of fine motor cars that also serve as

social spaces,” comments Rolls-Royce’s Design Director, Giles Taylor. “The idea of

creating a car like Dawn that can be used in comfort by only two adults on a day to day

basis is anathema. In creating Dawn we have accepted no compromise to the comfort

and luxury of four adults who want to travel together in the pinnacle of style.”

Moving automotive sculpture

Dawn’s highly contemporary, four-seat super-luxury Drophead is an evolution of Rolls-

Royce’s design language, with one clear objective: to make a car that looks as

beautiful with its roof up as with it down.

Roof down, the sensuous lines of Dawn are evident. From the side the steep rake of

the windscreen, the swage line that flows over the rear haunches and the high beltline

that rises along the profile give the impression of effortless dynamism. The very same

rising beltline wraps around the rear passenger cabin to create a cosseting effect.

The deck continues Rolls-Royce’s excellence in modern craftsmanship. Open-pore

Canadel panelling traces the horse-shoe shape of the rear cabin, whilst the wood on

the deck, which can be chosen to suit individual taste, flows down the ‘Waterfall’

between the rear seats, and around the cabin clothing the interior door panels –

enticing an owner or passenger to enter Dawn.

Dawn will be available for viewing by invitation at Bangsar Shopping Centre from 22 nd

to 24 th July, 11:00am to 8:00pm.

- Ends -

(c) 2016 motoring-malaysia.blogspot.com

No comments:

Post a Comment

Anyone is free to comment. Spam will be deleted almost immediately..., but remember this is not a democracy. It is my blog. Tough isn't it?