ROLLS-ROYCE DAWN DEBUTS IN MALAYSIA
19 July 2016, Kuala Lumpur
Rolls-Royce’s most seductive motor car presented for the first time in Malaysia
Contemporary, true four-seater design aimed at younger, affluent customers
Kuala Lumpur recognised as a strong luxury hub
Rolls-Royce Motor Cars presents the award-winning Dawn, the new four-seater,
super-luxury Drophead, for the first time in Malaysia. Dawn has been acclaimed by
road testers and some of the most respected commentators in the automotive world as
‘defining the very essence of luxury motoring’.
Dawn’s arrival sets the benchmark for super-luxury convertibles, with Rolls-Royce
targeting Malaysia’s anticipated growth in the luxury goods sector.
Asia Pacific Regional Director, Paul Harris, said, “Dawn is redefining luxury motoring
by offering an involvement like no other – being superbly relaxing to drive and making
its occupants feel incredibly special. It is the pinnacle luxury good for Malaysia – rare,
bespoke and hand-crafted to the unmistakeable Rolls-Royce hallmark standard. Its
design evokes glamour and offers a modern, social experience.”
Dawn’s bold and contemporary design heralds a new chapter in Rolls-Royce’s
illustrious history. In many markets we have seen interest from a broad segment of
customers who are new to the brand, as well as more established customers.”
Dato’ Michael Ong, Managing Director, Rolls-Royce Motor Cars Kuala Lumpur added,
“Through the years, we have seen the Rolls-Royce brand transform with a younger
generation of entrepreneurs aspiring to own a Rolls-Royce. Ghost and Wraith reset
perceptions of what a modern Rolls-Royce should look like. We are proud to partner
with Rolls-Royce as we embark on this new journey.”
No compromise engineering
The new Rolls-Royce Dawn features 80% unique body panels and even new tyres as
special fitment for the model.
Rolls-Royce’s engineers have paid great attention to Dawn’s roof, which delivers the
silence of a Wraith when up and operates in just over 20 seconds at a cruising speed
of up to 50km/h. Working with a fabric roof configuration, the goal was to make the
quietest convertible car in the world today. This quest for silence applied to all aspects
of the roof’s engineering and by extension the new motor car. Now etched into
automotive parlance – the smooth and noiseless mechanism of Dawn’s roof is called
the ‘Silent Ballet’.
The roof tops a graceful, beautiful and sensuous design, whilst remaining one of the
largest canopies to grace a convertible car – second only to that of the Rolls-Royce
Phantom Drophead Coupé.
True four-seater space
Rolls-Royce’s design ethos has created a cabin that conveys all the hallmarks of the
brand’s peerless craftsmanship combined with a philosophy of effortless, yet
invigorating driving experience.
“At Rolls-Royce, we pride ourselves as creators of fine motor cars that also serve as
social spaces,” comments Rolls-Royce’s Design Director, Giles Taylor. “The idea of
creating a car like Dawn that can be used in comfort by only two adults on a day to day
basis is anathema. In creating Dawn we have accepted no compromise to the comfort
and luxury of four adults who want to travel together in the pinnacle of style.”
Moving automotive sculpture
Dawn’s highly contemporary, four-seat super-luxury Drophead is an evolution of Rolls-
Royce’s design language, with one clear objective: to make a car that looks as
beautiful with its roof up as with it down.
Roof down, the sensuous lines of Dawn are evident. From the side the steep rake of
the windscreen, the swage line that flows over the rear haunches and the high beltline
that rises along the profile give the impression of effortless dynamism. The very same
rising beltline wraps around the rear passenger cabin to create a cosseting effect.
The deck continues Rolls-Royce’s excellence in modern craftsmanship. Open-pore
Canadel panelling traces the horse-shoe shape of the rear cabin, whilst the wood on
the deck, which can be chosen to suit individual taste, flows down the ‘Waterfall’
between the rear seats, and around the cabin clothing the interior door panels –
enticing an owner or passenger to enter Dawn.
Dawn will be available for viewing by invitation at Bangsar Shopping Centre from 22 nd
to 24 th July, 11:00am to 8:00pm.
- Ends -
(c) 2016 motoring-malaysia.blogspot.com