Thursday, July 21, 2016

Perodua Officially Launches the its first ever Sedan - The Perodua Bezza (UPDATED with press release and more photos)

Bezza 1.0 Manual with Gear Up Bodykit

The Perodua Bezza, Perodua's first ever production sedan has just been launched. It is Perodua's 11th model and  aside from being its first sedan it is also its first Energy Efficient Sedan (EEV) which takes advantage of Malaysia's EEV tax breaks. It had cost Perodua RM300million to develop the Bezza and being the first ever Perodua sedan, takes them into uncharted territory in some ways. But response to this small A segment sedan has been very good, with a reported 4,028 bookings received within 5 days from the date it started to accept bookings.


A bit under-tyred this Gear Up 1.0 Manual - the tyres are 165/65/14 on 8 spoke alloy wheels (it would look better on the 5 spoke alloys on the Bezza Advance - but it would obviously cost more).

The BEZZA is essentially a Perodua Axia with a boot. Good thing is that Perodua's engineers have acutally made it look quite decent. It comes in 5 variants - 1.0 Manual & 1.0 Automatic, 1.3 Premium X Manual & Automatic and the 1.3 Advance Automatic. All Bezza comes with ABS, EBD, speed sensing wipers, a 508 liter boot (one of the largest in its class) and other stuff. The Advance adds Traction Control, Brake Assist and even Vehicle Stability Control. There is also an 'Eco Idle' engine stop-start system in the Advance (which can be turned off). Quite a lot of features for the prices offered. 5 & 4 Star ASEAN NCAP ratings too.


I suppose you can get a whole lot more information from other websites and from Perodua's own website. What I have to say is that this car is indeed a significant model that will sway even more Malaysian buyers into buying Perodua. Especially against the traditional affordable sedan buyers who would usually choose the other Malaysian car brand. I mean you add the usual stuff that most of us buy Perodua cars like a certain level of quality it is known for, reliability, affordability, decent levels of comfort, a competent drivetrain/powertrain and the addition of something called a boot at the rear makes the Bezza suddenly something many Malaysians would like to own. And it also comes in a design that does not make a car look like a tadpole on stilts or like a a dugong like some of the hatchback turned sedan cars we sometimes see. 

I also have to say that the Bezza is not only going to take away sales from its closest priced competitors but sales from those larger, B segment competitors from Japan too. It is spacious on the inside and I believe that espeically 1.3liter form, has enough poke to ensure a trip back to the 'kampung' is not tedious enough. This 1.3liter model will actually take away sales from cars that are at least RM20,000 more expensive than the most expensive Bezza. 

Drawbacks? Well, the steering wheel does not adjust whilst the front seats allow for a higher than what I would like kind of seating position. The rear seat back is a little too upright. But I have sat in the back and it is very acceptable. Up front in the driver's seat it does feel like I'm in an Axia in some ways. No complaints from someone who is around 5'8''. And chubby. 

I have also chatted with my fellow auto journos who have driven it and it says that it drives similar to the Axia. This is a very good thing as I did enjoy driving the Axia. That car actually handles better than the current, and larger Myvi. 

A game changer has just been launched folks. 

More details and pics are below:
Bezza 1.3 Advance



Perodua grade plastics in the cabin. Controls are also easy to operate. It is a Perodua.

 1.3liter 101hp/121Nm for the Advance 4 speed Automatic with Stop-Start Eco Idle mode  The normal 1.3 Premium makes slightly more horses at 104hp for the 5 speed manual, 103hp for the 4 speed auto.
The battery in the Bezza Advance is only slightly different from the one in the 1.3 Premium due to the idle stop-start function. According to Perodua it costs only very slightly more than the one in the 1.3 Premium and 1.0 models.
A very big boot.
A Bezza 1.3 Premium as a patrol car





Specification and Prices





PRESS RELEASE

Perodua Bezza launched, receives 4,028 bookings within 5 days



Kuala Lumpur, 21 July: Perodua Bezza, Perodua’s 11th model and first energy

efficient sedan is launched today and has received overwhelming response from the

public with 4,028 orders received within 5 days from its open for booking date.

Of the 4,028 orders received, 50% was for its 1.3L Advance variant, 35% for its 1.3L

Premium X variant, while remaining 15% was for its 1.0L AT/MT variants.

“We are very grateful to the Malaysian public and particularly our customers for their

strong support of us,” Perodua President & CEO Datuk (Dr) Aminar Rashid Salleh

said at the launch.

YB Dato' Sri Mustapa Mohamed  (left of the Bezza), Minister of International Trade and Industry view the Perodua Bezza vehicle after the launch. In the picture from left: YBhg Datuk Dr Nik Norzrul Thani N. Hassan Thani, Exco Chairman Perodua, YBhg Datuk (Dr) Aminar Rashid Salleh, President & CEO Perodua, YB Dato' Seri Ong Ka Chuan, Minister II of International Trade and Industry and YBhg Datuk Ahmad Suhaimi Hashim, President Perodua Global Manufacturing Sdn Bhd.


The Perodua Bezza was officially launched by the Minister of International Trade and

Industry, YB Dato’ Sri Mustapa Mohamed. In attendance were YBhg Tan Sri Asmat

Kamaludin, Perodua Chairman and Mr Masanori Mitsui, President of Daihatsu Motor

Co., Ltd.

“We will ensure timely delivery of the Perodua Bezza to our valued customers. So far

we have 7,000 units of the energy efficient sedan in stock and delivery will begin

tomorrow,” Aminar said.

“Our aim is for our customers’ experience with us to be one of simplicity and delight;

in line with our aim of placing people first in whatever we do,” Aminar said.

The Perodua Bezza is available at all 181 sales outlets throughout the country and

consumers are advised to speak with its authorised sales advisors nationwide.

The “A” segment compact sedan is the first Perodua vehicle which upper body was

fully designed by Malaysians which began in 2014 with the support of our partner

Daihatsu of Japan.

“The Bezza took RM300 million to develop and has 95% local content,” Aminar said.

The Perodua Bezza is produced at its’ EEV-certified plant, the Perodua Global

Manufacturing Sdn Bhd, which is a highly modern facility with over 75% automation

rate (the same plant which produces the Perodua Axia).

“The sedan name takes inspiration from the word ‘Beza’ in Bahasa Malaysia, which

means ‘different’. And that is exactly what Perodua’s first energy efficient sedan is –

distinctly different,” Aminar said.

It breaks all conventions when it comes to what you expect from a compact sedan.

The double ‘Z’ in the name, which somewhat resembles the number ‘22’, also subtly

alludes to the fact that Perodua has been in the market for 22 years.

The ‘Beyond Compact’ tagline also communicates that the Perodua Bezza goes

beyond drivers’ expectations of what a Malaysian sedan offers. The advanced

technology, amazing usability and affordability, built upon Perodua’s trademark of

quality, reliability, value and care.

The sedan comes in 5 variants, the 1.0L Manual Transmission & Automatic

Transmission; the 1.3L “Premium X” Manual & Automatic Transmission; and the 1.3L

“Advance Version” Automatic Transmission.

2

The Perodua Bezza 1.3L Advance variant comes equipped with a Vehicle Stability

Control (VSC) which is a safety function that detect and reduce skidding hence

allows the driver to maintain stability while driving.

This variant also comes with Traction Control (TRC) and Brake Assist (BA) which

allows the driver to maintain traction on a slippery road. It also has the Hill Start

Assist (HSA) that prevents the car from rolling back on slopes when the brakes is

released, giving the driver time to switch to the accelerator pedal.

In addition to these safety features, the Perodua Bezza variants come equipped with

ABS, EBD and also intermittent operated windshield wiper which changes speed in-

line with the vehicle’s acceleration (speed sensing wiper).

This will further improve the car’s safety features as it improves visibility when driving

in the rain.

Following Perodua’s signature design, the sedan is made with quality, comfort,

spaciousness, reliability, affordability and looks in mind. The car is based on

customer feedback and preference. The respondents were from both urban and rural

areas nationwide.

“The result is that potential buyers were looking for a sedan which has global

features but at the consumers’ price,” Aminar said.



“This sedan car has one of the biggest boot spaces in the market with 508 litres

available in its class.”

“It is also versatile enough with the foldable rear seats configuration (60:40) which

result to 8+1 seating configurations to allow for maximum flexibility to address a

variety of situations for the customer. It does not compromise the interior which has

plenty of leg room for a compact sedan,” he said.



The Perodua energy efficient sedan is a first of its kind for the compact car company

as the car comes in a new 1.0 litre 1KR-VE engine with VVT-i and a 1.3 litre 1NR-VE

engine with Dual VVT-i. The manual transmission has 5 speeds while the electronic

automatic transmission (E-AT) has 4 speeds.

The Perodua Bezza 1.0 litre engine may reach up to 22.8km per litre for its manual

transmission, while the automatic transmission can potentially travel 21.3 kilometres

per litre with eco driving.

“This feature is part of the model’s fuel saving technology adapted to Malaysian

weather - another first for Perodua and a first for a national carmaker,” Aminar said.

Meanwhile, the eco driving 1.3 litre’s manual transmission variant can potentially

travel 21.7 kilometres per litre, while the automatic transmission can travel 22

kilometres per litre with ‘Eco Idle’ System which available in the Advance variant

only. The full tank can potentially travel up to 792km driving.

The ‘Eco Idle’ system will automatically stops the engine when the car is idle and

restarts upon release of the brake, thereby reducing fuel consumption and

emissions. Drivers can deactivate this feature if they wish.

“The Perodua Bezza improvements to the exterior design also result in the best drag

coefficient (CD) in Perodua history,” Aminar said.

Another first for Perodua is the push start/stop button and smart entry with smart key

which available in the 1.3L variants only.

On the multimedia paraphilia, the Perodua Bezza 1.3L Advance variant is equipped

with a multimedia-mobile link device where a user can access social media and

entertainment features of their Android gadget when the vehicle is static.

Users can also interface navigation applications such as Waze and Google Maps

through this “Smart Link” feature.



On top of these features, back passengers can also charge their devices at a USB

port located at the rear centre console.

“We believe that convergence between mobile technology and the car is inevitable.

With that in mind we want our customers to use this technology as safe as possible

when travelling,” Aminar said.

The Perodua Bezza variants is packed with amazing features such as shark fin

antenna, remote boot release, one-touch power window with jam protection, front &

front corner sensors, reverse camera, reserve sensors and many more.

“With features available in luxury vehicles incorporated into the Perodua Bezza plus

its attractive design, smooth ride, quality at affordable pricing, increasing our export

footprint will become a reality,” Aminar said.



The car comes in 6 different colours, which include Sugar Brown and Ocean Blue for

1.3L variants, which are new metallic colours for Perodua, as well as existing colours

of Lava Red, Ebony Black, Glittering Silver & Solid Ivory White. Perodua uses eco-

friendly water based paint which also provides a better finish.

“Please visit any of our showrooms nationwide to see, touch and test drive the

PERODUA Bezza. You will be amazed,” Aminar said.

- End


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