World’s First Genesis Studio Opens in Hanam, South Korea - Hyundai strengthens its new standalone luxury brand at home

 Hyundai is slowly making its Genesis luxury automotive brand into its own special standalone luxury brand. It will open its first dedicated "Genesis" brand space or studio as it is called, inside a newly built cultural complex called ‘Starfield’ in Hanam, 30km east of Seoul on September 9, 2016. 

Genesis G90 - Hyundai's latest, and greatest flagship

Hyundai has unveiled the Genesis G90. This big boy is Hyundai's luxury flagship that is sold under the separate Genesis brand. The G90 will be competing at the top of the premium luxury car segment with the likes of the BMW 7 Series, the Mercedes Benz S-Class and the Lexus LS400.