Today, the 21st November 2023 marks the official launch and price announcement of the smart #1 SUV/Crossover here in Malaysia. This comes after many days of teasers, previews and so on. The brand's first offering was launched by Yang Mulia Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade, and Industry at an event attended by Tan Sri Syed Faisal Albar, Chairman of PROTON, YBhg. Dato' Hairil Yahri Yaacob, Secretary General of MITI, Tong Xiangbei, Global CEO of smart Automobile, Dr. Li Chunrong, Chief Executive Officer of PROTON, En Roslan Abdullah, Deputy Chief Executive Officer of PROTON, and Mr. Zhang Qiang, Chief Executive Officer of PRO-NET as well as many other guests.
