PRO-NET, a wholly owned subsidiary of PROTON Holdings Berhad, today celebrated the delivery of its 40,000th Proton e.MAS vehicle, marking a significant milestone for Malaysia’s leading electric vehicle brand and its growing community of owners.“40,000 Journeys. One e.MAS Pride”, a special celebration marking the 40,000th Proton e.MAS delivery .This milestone reflects the growing e.MAS community in Malaysia and the journeys that have been made possible by our customers since the brand’s introduction. The occasion also updates the Proton e.MAS owner benefits while celebrating this achievement together with our dealer partners and members of the growing e.MAS community.
Quite an achievement, the numbers happened within 20 months of the Proton e.MAS brand’s launch, the figure represents more than the number of vehicles delivered as it shows that Malaysian are accepting electric vehicles.. This growing community has become an important part of the Proton e.MAS journey, with owners sharing their experiences, feedback and perspectives as the brand continues to evolve.
To commemorate the occasion and also to give back to the customers who made it possible, Proton e.MAS is strengthening its Customer Promise with a series of enhanced ownership benefits spanning charging, aftersales, rewards, e.MAS Care and digital services. This includes 40% off charging from 1–5 October 2026, alongside longer-term benefits designed to bring greater value and convenience throughout the ownership journey. More details are stated in the paragraphs below.
“Reaching 40,000 Proton e.MAS vehicles is an important milestone because every vehicle represents a customer who has chosen to be part of our journey. As our community continues to grow, so does our responsibility to make EV ownership easier, more convenient and more rewarding. This milestone is therefore an opportunity for us to give back to our owners and strengthen our Customer Promise by delivering more care, more confidence, greater connectivity and better charging value throughout their ownership journey,” said Mr. Zhang Qiang, Chief Executive Officer of PRO-NET.
Mr. Zhang added: “Our network now spans 60 dealers nationwide, backed by more than 1,600 trained sales and aftersales professionals, and we are targeting 70 outlets, including 57 service centres and 14 Body & Paint centres by the end of 2026. This continued expansion ensures our customers have the support they need throughout their ownership journey.”
40% Off Charging to Celebrate 40,000 Journeys
From 11:00 a.m. on 1 October 2026 to 11:00 a.m. on 5 October 2026, Proton e.MAS owners will enjoy 40% off charging fees through the Proton e.MAS app. No registration or redemption is required. Owners can simply charge as usual through the app and enjoy the discounted rate.
Beyond the four-day celebration, PRO-NET is continuing to make charging more convenient and accessible for Proton e.MAS owners. Charging prices offered through the Proton e.MAS app is aligned with participating Charge Point Operators' (CPOs) own apps, allowing customers to access the same charging rates without having to manage multiple apps.
Owners can also access 12 Charge Point Operators (CPOs) through the Proton e.MAS app, enjoy preferential rates of up to RM1.20/kWh at DC Handal chargers, and receive 20% off at RExharge charging points through the Proton e.MAS app from 5 October until 31 December 2026.
More Care and Confidence Throughout Ownership
Beyond charging, PRO-NET is extending the 40,000th vehicle celebration across different parts of the ownership journey, with added benefits spanning aftersales, trade-ins and e.MAS Care.
From 1-31 October 2026, customers can enjoy 10% off service and maintenance, while the first 1,000 service customers will receive an exclusive Proton e.MAS 5 Touch 'n Go card on a first-come, first-served basis.
Beyond the campaign, Proton e.MAS continues to strengthen its aftersales readiness through its growing nationwide service network, 98.8% parts availability, and the continued development of certified professional EV technicians together with MARA to build local EV talent and support Malaysia's growing EV ecosystem.
For customers looking to upgrade their vehicles, eligible customers can enjoy up to RM1,000 in additional trade-in rebates through CARSOME from 1 October to 31 December 2026.
Customers who purchase or renew an e.MAS Care Elite or e.MAS Care Flex insurance policy through selected panels will also receive RM100 in complimentary charging credits, with registration open from 1 October to 31 December 2026 for the first 5,000 eligible customer registrations nationwide.
During the same campaign period, eligible customers who purchase or renew their e.MAS insurance will automatically be entered into an exclusive lucky draw, with prizes including the Huawei Watch GT 7 and Huawei Band 11.
A More Connected Digital Ownership Experience
PRO-NET is also enhancing the digital ownership journey through a refreshed Proton e.MAS app, developed together with ACOTech and planned for introduction by the end of 2026. The refreshed experience will make it easier for customers to access their rewards, services and privileges within a single platform.
A key addition is PassGo, Proton e.MAS's drive-to-earn rewards platform available through the Proton e.MAS app. Starting 29 September, owners who link their vehicles will receive 300 welcome points and can subsequently earn one point for every eligible kilometre driven, subject to terms and conditions.
Points can be redeemed for rewards including Grab, Touch 'n Go, foodpanda and Lazada vouchers, as well as exclusive merchandise. Special campaigns and challenges will also provide owners with further opportunities to earn points.
More Rewards and Privileges for Proton e.MAS Owners
Proton e.MAS is also extending ownership privileges into customers' everyday lives. Eligible owners can enjoy 10% off beverages at participating ZUS Coffee outlets, while customers adopting eligible residential solar solutions through Huawei FusionSolar can receive an instant RM5,000 rebate, together with a chance to win a fully sponsored five-day, four-night trip to Shenzhen, China, including a visit to the Huawei Campus.
The milestone also celebrates the journeys behind the 40,000 Proton e.MAS vehicles through the "Where Does Your e.MAS Take You?" contest. Owners can share a photo or video featuring their Proton e.MAS and their story in the Proton e.MAS Official Community Facebook Group for a chance to win a limited-edition Proton e.MAS 7 diecast model as the grand prize, alongside 40 Touch 'n Go eWallet vouchers worth RM50 each.
The key customer benefits introduced in conjunction with the 40,000th vehicle milestone are as follows:
Customer Benefits
40% off charging via the Proton e.MAS app from 1–5 October 2026.
Preferential rates of up to RM1.20/kWh at DC Handal chargers
20% off at RExharge charging points through the Proton e.MAS app from 5 October - 31 December 2026.
Exclusive Proton e.MAS 5 Touch ’n Go card for the first 1,000 service customers from 1–31 October 2026.
10% off service and maintenance from 1–31 October 2026.
“Where Does Your e.MAS Take You?” contest, with a limited-edition e.MAS 7 diecast and 40 × RM50 Touch ’n Go eWallet vouchers to be won.
More Care
Up to RM1,000 additional trade-in rebate via CARSOME from 1 October–31 December 2026.
RM100 complimentary charging credit for eligible e.MAS Care Elite or Flex customers, limited to the first 5,000 registrations.
Exclusive e.MAS Care insurance lucky draw, with Huawei Watch GT 7 and Huawei Band 11 prizes.
Together, these initiatives form part of PRO-NET's continued Customer Promise, providing current and future Proton e.MAS owners with greater convenience, value and support throughout their ownership journey.
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