Today, PROTON has announced the launch of the Stay Safe & Save Campaign and the latest phase of its collaboration with Little Joe, the air freshner brand. Together, these promotional offers Proton owners greater value, added safety assurance and a more rewarding experience whenever they visit an authorised service centre.
Running from 1 September and to carry on while stocks last, the Stay Safe & Save Campaign is open to all Proton customers at authorised service outlets nationwide, including 2S outlets. Customers will receive a 10% discount on selected Proton Genuine batteries, brake pads and wipers when the parts are purchased and installed at a participating outlet. Promotional prices vary according to vehicle model.
Each participating customer will also receive a complimentary 40-point vehicle safety inspection, expanding the standard 20-point inspection to provide a more thorough assessment of key vehicle systems. By making important wear-and-tear items more affordable and pairing them with a wider inspection, PROTON aims to help owners identify potential issues earlier, maintain their vehicles properly and travel with greater confidence.
The second is the PROTON x Little Joe air freshner campaign.
Adding More Value to Every Service Visit
The third phase of the PROTON x Little Joe collaboration began on 25 August 2026 and will continue while stocks last.
Customers can purchase a PROTON x Little Joe 3D air freshener for RM17, with no minimum spending required. Available in two exclusive scents – Amber in red and Ginger Lemon in blue – the product is
offered for all Proton models at authorised 4S, 3S and 2S service centres.
Established in Switzerland, Little Joe uses a non-toxic polymer and fragrance oils from Italy and France. Each air freshener is designed to retain its fragrance for up to 45 days. The collaboration builds on earlier PROTON x Little Joe activities and adds an accessible lifestyle product to the authorised service-centre experience.
Commenting on PROTON’s latest aftersales campaign, Dato’ Ir. Abdul Rashid Musa, Chief Executive Officer of PROTON
Edar said, “At PROTON, customer care does not end when a vehicle is delivered. It continues at every service appointment and throughout the ownership journey. With our Stay Safe & Save campaign, we are lowering the cost of essential Proton Genuine Parts while giving customers a more comprehensive safety check."
PROTON continues to improve its aftersales experience by making authorised care easier to access through its nationwide service network of 196outlets, trained personnel, Proton Genuine Parts and convenient appointment booking through the PROTON Link 2.0 application.
Customers are encouraged to book ahead and visit their preferred authorised outlet today to enjoy the campaign benefits.
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