Shell’s recent move to connect the right lubricant product to the right consumer by focusing on key customer benefits has reached its Shell Advance range of motorcycle engine oils. The newly announced Shell Advance Power and Shell Advance Long Ride engine oils will make it easier for bike owners to choose the right lubricant based on their riding styles and needs. Shell has made things easier for their customers- Those that wants 'power' can opt for the one that states so, and those that want protection for longer rides or commutes, can opt for the one branded as 'Long Ride'. Simple and easy for the consumer.
