Wednesday, May 31, 2023

Porsche Malaysia celebrates the 1,000th Porsche Cayenne assembled in Malaysia


Porsche Malaysia, which are represented by Sime Darby Auto Performance, recently celebrated a very memorable milestone. The 1,000th locally assembled Porsche Cayenne rolled off the production line at its assembly facility at Inokom in Kulim, Kedah. The Cayenne assembly line up north in Kedah is the first local assembly facility for Porsche outside of Europe and since March 2022, the Porsche Cayenne has been made locally and connecting sports car dreams for many Malaysian Porsche fans expecially with that locally assembled tax break price.

The local assembly facilityfor the Cayenne SUV does show the importance of Malaysia for the luxury brand. It affirms, affirming the long term partnership between Porsche and Sime Darby. The investment made by Porsche and Sime Darby is an important one in as that it continues to be fully staffed by highly skilled Malaysians, ensuring highly skilled jobs and a transfer of some knowledge to those working at the facility. It also shows technical credibility for the Malaysian automotive industry to be entrusted with the assembly of a premium luxury vehicle.

 Christopher Hunter, Chief Executive Officer of Sime Darby Auto Performance said, “We are very pleased to reach this milestone with the locally assembled Cayenne, affirming once again that the Porsche SUV remains a favourite with our customers. Our local assembly facility in Inokom continues to support our growth, to meet the demand from sports car fans in Malaysia. This growth in demand also speaks volumes about our high quality – proof that a Porsche is built to the highest standards,” 


PERSONALISATION PROGRAMME OF THE 2023 MALAYSIAN ASSEMBLED PORSCHE CAYENNE

Lifestyle-oriented Tequipment accessories are available upon request for the locally assembled Cayenne, including a roof transport system with a bicycle rack, a luggage net, a luggage compartment liner, all-weather floor mats, and a car care case.



Customers who desire even more exclusivity can also opt for the Porsche Exclusive Manufaktur Package, which elevates luxury elements of the locally-assembled Cayenne. The option adds a SportDesign exterior package, a Sports exhaust system, LED taillights, LED door projectors that cast the Porsche logo upon door opening, and matching vehicle key.

A bespoke Porsche Design custom-made chronograph is also available, inspired by the locally assembled Cayenne. The coloured ring on the dial is customisable based on the colours of the Cayenne, and additional individual engraving can be performed to make the piece truly one of a kind.

Trailblazing adventures across Malaysia with the Cayenne

Aside from that amazing bit of news mentioned above, the locally assembled Cayenne has already taken on vibrant expeditions throughout Malaysia since its launch a year ago. 
Stefan Bogner, renowned publisher of ‘Curves’ magazine, took to the road in the locally assembled Cayenne, exploring the most beautiful routes and destinations in Malaysia. Through lush rainforest, sandy beaches, or eclectic city murals, and with local culinary delights throughout, the Malaysian edition of Curves Magazine showed that the Cayenne could do it all.

Malaysian photojournalist Annice Lyn also traversed a new path with a fellow trailblazer – the locally assembled Cayenne – to explore and capture obscure and beautiful landscapes across the Peninsula. She embarked on a journey to redeveloped heritage sites, immersed in local culture, and delivered unfiltered and authentic depictions of people and landscapes.

To know more about the Porsche Cayenne  or other Porsche, head over to the nearest Porsche Centre or visit https://dealer.porsche.com/my/malaysia/en-GB/Cayenne-possibilities-unleashed 









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