Ford Motor Company recently held their annual Chairman’s Award programme where the company awards their best distributors throughout the world. The award, launched regionally in 2016 saw its 2019 best distributors announced with these companies deemed at the top of their Customer Satisfaction game honoured. Malaysian Ford distributor Sime Darby Auto Connextion (SDAC) was one of the companies that won both the Chairman's Award as well as the President's Award. Kudos to SDAC.
According to Randy Krieger, president Ford Direct Markets, the awards are not only the ranking of a survey result: they are a measure of leadership, of commitment, and of hard work. He had also stated that these are the crucial characteristics of high-performing organisations, and organisations such as this year’s winners who deliver outstanding performance to their customers, employees and shareholders.
The Chairman’s Award has evolved since 2016. The focus on Sales and Services Customer View Point (CVP) is of paramount importance and an integral part of core criteria in deciding annual winners. New Vehicle Sales, Parts Purchases Sales, and Ford Standards Financial Reporting also play a crucial role in recognising the hard work of Distributors in promoting the trusted Ford brand.
Complementing the Chairman’s Award, for the second year running, Ford also presented the President’s Award for managers in the Middle East, North Africa, and Sub-Saharan Africa, crowning some of the Best Sales Director/Manager for CVP, Best Service Director/Manager for CVP, and Best Parts Director/Manager for Part Sales with top honours.
In all, across Ford’s vast Direct Markets business unit, a total of 14 winners were announced, hailing from Angola, Egypt, Kuwait, Malaysia, Mongolia, Morocco, New Caledonia, Oman, Papua New Guinea, Qatar, Saudi Arabia, Seychelles, United Arab Emirates (UAE), and Western Samoa. Though there were 18 President’s awards titles and six coveted Chairman’s winners. The were Al Tayer Motors in the UAE, Oceanic Motors in the Seychelles, and Sime Darby Auto ConneXion in Malaysia top-scored in both prestigious categories and were honoured with at least one trophy from each, while SCAMA in Morocco continued its storied history of exceptional customer service, winning a Chairman’s Award for an incredible ninth time.
The annual Chairman’s Award programme is Ford’s way of thanking its distributors for their continued efforts in ensuring Ford customers remain long-term, loyal, and satisfied. Aside from that, the distributors’ outstanding commitment and contribution to the Ford business is of paramount importance, and together, Ford and its partners aspire to deliver on the promise to become the most trusted company in the world.
We have to acknowledge that SDAC-Ford are doing pretty much a good job in keeping the Ford brand flying high even with the limited product portfolio. It is when the going gets tough do the tough get going.
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