Bosch Automotive Aftermarket Malaysia (Bosch AA) has launched the ‘Drive for Life’ campaign here in Kuala Lumpur. The campaign is a car and road safety campaign which aims to raise awareness among drivers on the importance of regular vehicle maintenance and the usage of quality car parts (which a company like Bosch supplies). From their surveys done in 2018, more than 50 percent of Malaysian drivers lack knowledge in basic car maintenance and its impact on passenger, car and road safety. So the leading automotive parts supplier have decided to impart their expertise and share basic vehicle maintenance through this latest campaign. Very apt since it also coincides with the upcoming Hari Raya festivities.
The launch was officiated by YB Anthony Loke, Minister of Transport and YB Hannah Yeoh, Deputy Minister of Women, Family and Community Development. Also, present at the launch were Mr. Simon Song, Managing Director of Bosch Malaysia, Mr. Pang Yoon Kong, Country Manager of Bosch Automotive Aftermarket Malaysia and Mr. Zaimi Harun, Head of Corporate Affairs of Petron Malaysia. Petron Malaysia is working hand in hand with Bosch to spread the word on this issue.
"Through the ‘Drive for Life’ campaign, Bosch’s impart automotive expertise to equip drivers with basic vehicle maintenance knowledge when drivers encounter a car problem,” said Marcio Coelho, Director of Sales and Marketing Services of Bosch Automotive Aftermarket for Asia Pacific Southeast.
“At Bosch, we strive towards a vision of accident-free roads and the campaign complements the Ministry of Transport’s aim to reduce road accidents” he added.
‘Drive for Life’ programme is a three-year long campaign that will be executed in three phases - Educate, Engage, and Empower. Some of the activities include a series of workshops educating drivers on basic car maintenance, enhancing the driving curriculum with practical tips for first-time drivers by working with relevant partners, and empowering next generation mechanics. The campaign will also include a #BoschEmpowersWomen segment as an initiative to put through the idea that car maintenance is necessary for everyone to understand and not something that only men can understand. Everyone should take the initiative actually.
According to the Bosch surverys, 70 percent of car breakdowns are caused by battery malfunction, with less than 50 percent of drivers and only one percent of women knowing how to troubleshoot their car during a breakdown.
“Car maintenance may seem a little intimidating but by doing simple things such as keeping to schedule for car services and taking note of unusual sounds and smells when driving, car owners can greatly increase reliability, longevity, and performance of the car. More importantly, proactive car care and maintenance using quality car parts lower the risks of accidents on the road,” said Coelho.
This time, Bosch is working with Petron whereby the campaign will kick off by providing drivers free vehicle inspection services prior to their ‘balik kampung’ journeys on the third (18-19 May) and fourth (25-26 May) weekend in May 2019 at selected Petron stations in the Klang Valley. The inspection will involve a 25 point check on battery condition, engine oil and fluid levels, and tyre thread and brake pad thickness.
Petron Malaysia Head of Corporate Affairs, Mr Zaimi Harun said, “Safety is Petron’s utmost priority. We want to help ensure vehicles on the road are safe to travel long distances, as one simple check can help prevent accidents and save lives. We are looking at offering vehicle inspection at more stations and also collaborate with more partners who share the same values. This testifies to our pledge to promote road safety.”
“In 2017, 533,875 road accidents that led to 6,740 casualties were reported. Road safety is one of the government’s main agenda and reducing road accidents is a key objective of ours. We are very happy to see efforts from Bosch Automotive Aftermarket and Petron to promote car and road safety and will wholeheartedly support their initiatives”, said YB Anthony Loke, Minister of Transport in his speech during the launch of the campaign.
For more information and updates on the campaign, head over to https://www.facebook.com/BoschAA.MY/
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