Hyundai Motor Wins Two Prestigious Red Dot
Hyundai Azera awarded with prestigious ‘Red Dot’ award in recognition of
All-new Hyundai i30 receives ‘Honorable Mention’, its third such recognition
following iF Design Award and PIN UP Awards
Hyundai Motor receives global recognition in Red Dot Awards for fourth year
in a row
April 5, 2017 - Hyundai Motor has received further recognition for its evolving design
philosophy, receiving prestigious Red Dot Awards for outstanding design for the
fourth year in a row. Both the Hyundai Azera – badged as Grandeur in Korea – and
i30 (Elantra Sport) were recognized by the internationally-renowned awards
programme, in ‘Transportation Design’ within the ‘Product Design’ category.
The Hyundai Azera was awarded with the Red Dot award for ‘high design quality’ –
only given for products that feature an outstanding design, and confirming its
originality and its desirability for more youthful customers. The All-new Hyundai i30
received an ‘Honorable Mention’, for its highly competitive design.
This latest recognition follows a series of award wins for Hyundai Motor, reflecting its
ongoing commitment to producing cars that demonstrate a unique and evolving
design language. These two vehicles represent the first implementation of Hyundai’s
new signature design feature called the ‘Cascading Grille’.
The All-new i30 receives its third international accolade following the PIN UP Design
Awards and 2017 iF Design Awards, at which judges praised its precise, refined lines
that create a timeless and confident appearance.
Along with iF Design Awards and IDEA Design Awards, the Red Dot Awards
represents the three most prestigious international design awards. Organized by
Design Zentrum Nordheim Westfalen, the organization reviews compelling design
works in a wide range of categories in various fields, including design innovation, to
determine each year’s exemplar designs.
This year, the Red Dot jury of 21 international design experts, professors and
journalists evaluated over 5,000 product design works from over 50 different
countries, which were submitted to compete for the prestigious award. It is the fourth
consecutive year Hyundai Motor has featured in these awards, following recognition
for the i10 and Genesis in 2014, i20 and Sonata in 2015, and IONIQ in 2016, further
confirming Hyundai’s design competence.
Hyundai Motor Group has risen quickly to become the fifth largest global
manufacturer of automobiles in recent years. This recognition by Red Dot Awards is
further confirmation of the group’s continued efforts for high quality design.