Wednesday, April 05, 2017

Hyundai Motor Wins Two Prestigious Red Dot Design Awards for the Hyundai Azera and the i30 & an Azera in Vietnam

I must say that Hyundai is on a roll when it comes to coming up with award winning designs. Hyundai Motor has recently received recognition for its evolving design philosophy, receiving prestigious Red Dot Awards for outstanding design for the fourth year in a row. Both the Hyundai Azera – badged as Grandeur in Korea – and i30 (Elantra Sport) were recognized by the internationally-renowned awards programme, in ‘Transportation Design’ within the ‘Product Design’ category.



The Hyundai Azera was awarded with the Red Dot award for ‘high design quality’ –only given for products that feature an outstanding design, and confirming its originality and its desirability for more youthful customers. The All-new Hyundai i30 received an ‘Honorable Mention’, for its highly competitive design.

Having seen the 5th generation Azera (built till 2016) over in Ho Chih Minh city, Vietnam recently, the new car, the 6th generation Azera, is similar in many ways (but with a more prominent nose in my opinion) is well deserved of winning a design award. The swooping shape has all the trademarks of something European rather than Asian. Everything is taut with a look that shows off some muscular lines yet keeping things sleek and simple. Very eye catching. If not I wouldn't have pulled out my phone and taken some shots of it. 




Hyundai Motor Wins Two Prestigious Red Dot

Design Awards

 Hyundai Azera awarded with prestigious ‘Red Dot’ award in recognition of

design competence

 All-new Hyundai i30 receives ‘Honorable Mention’, its third such recognition

following iF Design Award and PIN UP Awards

 Hyundai Motor receives global recognition in Red Dot Awards for fourth year

in a row

April 5, 2017 - Hyundai Motor has received further recognition for its evolving design

philosophy, receiving prestigious Red Dot Awards for outstanding design for the

fourth year in a row. Both the Hyundai Azera – badged as Grandeur in Korea – and

i30 (Elantra Sport) were recognized by the internationally-renowned awards

programme, in ‘Transportation Design’ within the ‘Product Design’ category.

The Hyundai Azera was awarded with the Red Dot award for ‘high design quality’ –

only given for products that feature an outstanding design, and confirming its

originality and its desirability for more youthful customers. The All-new Hyundai i30

received an ‘Honorable Mention’, for its highly competitive design.

This latest recognition follows a series of award wins for Hyundai Motor, reflecting its

ongoing commitment to producing cars that demonstrate a unique and evolving

design language. These two vehicles represent the first implementation of Hyundai’s

new signature design feature called the ‘Cascading Grille’.

The All-new i30 receives its third international accolade following the PIN UP Design

Awards and 2017 iF Design Awards, at which judges praised its precise, refined lines

that create a timeless and confident appearance.

Along with iF Design Awards and IDEA Design Awards, the Red Dot Awards

represents the three most prestigious international design awards. Organized by

Design Zentrum Nordheim Westfalen, the organization reviews compelling design

works in a wide range of categories in various fields, including design innovation, to

determine each year’s exemplar designs.

This year, the Red Dot jury of 21 international design experts, professors and

journalists evaluated over 5,000 product design works from over 50 different

countries, which were submitted to compete for the prestigious award. It is the fourth

consecutive year Hyundai Motor has featured in these awards, following recognition

for the i10 and Genesis in 2014, i20 and Sonata in 2015, and IONIQ in 2016, further

confirming Hyundai’s design competence.

Hyundai Motor Group has risen quickly to become the fifth largest global

manufacturer of automobiles in recent years. This recognition by Red Dot Awards is

further confirmation of the group’s continued efforts for high quality design.

-Ends-

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