Volvo Trucks grows its market share in Malaysia’s premium heavy-duty commercial vehicle segment
Shah Alam, 04 April 2017 - Volvo Malaysia announced today that it had recorded an increase of 4.8% in
sales for its Volvo truck brand for financial year 2016, compared to the previous year. The growth was
achieved through the sale of 370 units of trucks, which also led to the brand capturing 45% of the market
share in European heavy-duty prime mover segment in Malaysia, making it the top truck brand for the
Commenting on the growth, Mats Nilsson, Managing Director of Volvo Malaysia said, “The overall heavy
duty truck market in Malaysia had actually shrunk by 5% in 2016, mainly attributed to a slowdown of the
economy and currency depreciation, which resulted in companies scaling back on their capital
expenditures. Despite a challenging business environment, we managed to stay on course with our
business strategy and effectively utilised our resources to achieve continued growth.”
“Our success for 2016 is definitely a continuation of our record achievement from three years ago, where
we enjoyed a 38.5% growth in truck sales, marking our most robust growth in the past fifteen years,” said
In recent years, Volvo Malaysia started to embark on several new strategic initiatives aimed at driving the
business forward. These included a RM75 million investment on network expansion that involved the
relocation of some of its dealerships to new sites for customers’ better access and upgrading of facilities
and technical skills for quality services. This effort has enabled Volvo Trucks to establish better dealer
coverage of within three hours from one workshop location to another.
The company had also actively pursued more market opportunities by enhancing aftermarket support and
increasing the number of training sessions for its customers’ truck drivers.
Nilsson also remarked, “Our strategy revolves around satisfied and productive customers. As one of the
world’s largest commercial vehicle companies, we are constantly utilising technology to create smarter,
reliable and safer trucks that deliver greater productivity.”
“Although trucks constitute our main product selection, the quality of our aftermarket products and
services remains a crucial component in the overall customer experience with Volvo Trucks. Thus, the
reason we have made significant investments in upgrading all our dealerships in accordance with our
global operating standards.”
The company’s largest flagship dealership was opened in Port Klang early last year as part of its network
strategy to raise the bar in customer excellence, and has since recorded a service intake of more than 3,500
trucks with faster turnaround time.
Other than upgrading its physical facilities, Volvo Trucks also continues to engage with truck drivers
through its annual Fuelwatch Challenge to foster greater customer relationship and create safer road
“Safety has always been a key priority at Volvo Trucks. We approach it from three aspects – safer truck,
safer driver and safer society. Our Fuelwatch Challenge teaches drivers about the importance of safety and
fuel-economy. We had a participation of more than 1,400 truck drivers from all over Malaysia last year,
which was a 28% increase from the previous year. It has become increasingly popular as our customers
have started to see the benefits to their business bottom line through better quality drivers.”
The strategic investments and customer-focused initiatives the company has undertaken in the past few
years to deliver long-lasting truck ownership experience have paid off, according to Nilsson.
He said, “Volvo Trucks was recognised as the number one brand in customer satisfaction, with an 83%
rating in Customer Service Index (CSI) for the European trucks segment, based on feedback gathered
recently by an independent research agency.”
However, he added that although this proves that the range of trucks made available for the local market
alongside the implementation of its dealership network and customer service enhancements are working
well, the company aims to achieve much more.
A major plan this year would include the launch of a new premium flagship truck offering the latest in fuel
economy, safety features and with massive torque and haulage power.
On this, Nilsson shared, “The new truck that we are launching soon will push the boundaries of what a
premium heavy-duty truck can offer in terms of fuel economy, reliability, ergonomics, superior handling,
safety and uptime. It will be made available in Malaysia very soon.”
On the company’s long-term plans, Nilsson said, “Volvo Trucks is gearing up towards the opening of
regional borders under the ASEAN Economic Community agenda. When trade borders open, this means
that a company can transport goods from Singapore all the way to Thailand or vice versa without having
to change prime movers, if they are using a reliable truck, or have its cargo inspected, just like in Europe.
We have the most number of dealerships in Malaysia among European brands. This is one of our strengths
which we plan to leverage by looking into setting up a common regional call centre in Malaysia that can
collectively and seamlessly cater to the needs of our local and regional customers once the trade borders
Nilsson added that Volvo Trucks has made significant business investments thus far and looks forward to
more opportunities to further reinforce its foothold in the country.