Thursday, April 20, 2017

BMW Group Malaysia Introduces the All-New BMW 740Le xDrive

BMW Group Malaysia today introduced the All-New BMW 740Le xDrive. This is the newest BMW 7 Series variant in the country. It will basically replace all previous selling BMW 7 series variants sold here in Malaysia as it takes full advantage of the EEV tax breaks as well as adding new features and equipment too.


Retail Price After Government Approved Hybrid Incentive for BMW's flagship in Malaysia is  a reasonable RM 598,800.00. If  you are a captain of the industry type of person that is. It also adds all-wheel drive to the 7 series aside from the hybrid technology. 

The 740Le xDrive is powered by a 2.0 litre four-cylinder in-line engine with BMW TwinPower Turbo EfficientDynamics engine. This petrol 4 cylinder engine may seem small for such a large car, but on its own, it makes 258 hp with a peak torque of 400 Nm. The electric motor also attached to the drivetrain makes 113 hp and a peak torque of 250 Nm. In total, the new 7 series makes 326 hp and has a combined peak torque of 500 Nm. The powertrains are paired with an equally optimised eight-speed Steptronic transmission which sends the power to all of its wheels. This is one planted luxury sedan.

It also comes in about a year and a few months from its initial launch in January 2016 and now being locally assembled in Kulim, Kedah, it is part of BMW Group Malaysia to take advantage of the hybrid tax incentives. It would have cost customers an extra RM250,000 if not for this. 

This is a sporty large luxury sedan. The kind that basically is suited for the owner and not his chauffeur. Even in this 'L' or long wheelbase form. Very BMW actually. 






PRESS RELEASE

April 19, 2017

BMW Group Malaysia Introduces the All-New BMW 740Le xDrive.

The All-New BMW 7 Series Hybrid with eDrive Technology now offers revolutionary

technology from the Mobility of the Future to the luxury class.
(From L-R) Mr. Stefan Sloboda, Head of Aftersales; Ms. Natasha Karim, Head of Marketing; Mr. Han Sang Yun, Managing Director & CEO; Mr. Raymond Tan, Head of Sales; and Mr. Sashi Ambi, Head of Corporate Communications of BMW Group Malaysia with the All-New BMW 740Le xDrive.

Kuala Lumpur, 19 April 2017 - BMW Group Malaysia today introduced the All-New

BMW 740Le xDrive – the newest BMW 7 Series variant in the country.

The All-New BMW 7 Series Hybrid with eDrive Technology now offers industry leading

innovation from BMW i to the most advanced modern luxury limousine in the country,

propelling its leadership in the driving luxury segment with Electric Driving Pleasure

courtesy of BMW eDrive.

Unveiling the All-New BMW 740Le xDrive, Mr. Han Sang Yun, Managing Director and

CEO of BMW Group Malaysia said, “Since its introduction early last year, the BMW 7

Series has already redefined the idea of driving luxury in the premium automotive world,

even taking home the much coveted World Luxury Car of the Year 2016. Here in

Malaysia, we have already delivered over 600 units of the BMW 7 Series since its

introduction which clearly shows the appeal of this luxurious limousine. Now, the All-New

BMW 7 Series Hybrid with eDrive Technology will only set the benchmark even higher,

offering to our customers the most cutting edge BMW eDrive technology which we have

developed through our expertise with BMW i.”

Mr. Raymond Tan, Head of Sales, BMW Malaysia added, “The All-New BMW 7 Series

Hybrid with eDrive Technology could not have arrived at a better time in the BMW

iPerformance portfolio for BMW Group Malaysia, especially with the phenomenal success

seen by variants of the BMW 3 Series and BMW X5 vehicles introduced last year.”

“The BMW X5 xDrive 40e and the BMW 330e introduced last year have already proven

that there is a demand and the need of premium vehicles that not only offer the best in

class in terms of comfort, driving dynamics and prestige but also leading in terms of

efficiency and innovation. To date, we have already delivered over 2,500 units of the

BMW 330e and over 2,000 units of the BMW X5 xDrive40e to our customers across the

country.” said Tan.

Design: Emotive elegance, visionary mobility.

The marriage of both the modern opulence of the BMW 7 Series and the future-oriented

philosophy of BMW i is realised in the All-New BMW 740Le xDrive, making the new

luxurious limousine an icon of visionary and luxury mobility.

Model-specific features conveying the best of conventional and innovative driving

capabilities of the All-New BMW 7 Series Hybrid with eDrive Technology include the

eDrive badges adorning the C-pillars and the BMW i logos which graces the front side

panels of the limousine.


The All-New BMW 740Le xDrive commands a majestic presence with a wheelbase equal

in proportions as its predecessor, effectively maintaining its position as the largest series-

produced sedan BMW has built to date. Meanwhile, highlighting its singular elegance are

a set of 19-inch Double-Spoke light alloy wheels.

The best of both worlds: BMW eDrive expertise and BMW TwinPower Turbo

technology.

The All-New BMW 740Le xDrive bridges the best innovations in combustion engines and

electric drive systems to create an electrifying performance with significantly reduced

emissions and similarly lowered fuel consumption. Powering the All-New BMW 740Le

xDrive is the latest 2.0 litre four-cylinder in-line engine with BMW TwinPower Turbo

expertise derived from the EfficientDynamics engine family of the BMW Group. The most

potent of its breed ever to be fitted into a series-produced BMW model, the combustion

engine develops a maximum output of 258 hp with a peak torque of 400 Nm.

Paired with an equally optimised eight-speed Steptronic transmission, the All-New BMW

740Le xDrive charts a top speed of 250 km/h. The new engine also embodies a suite of

technology comprising a TwinScroll turbocharger integrated into the cast-steel exhaust

manifold, High Precision Injection with a peak pressure of 200 bar, double-VANOS for

greater torque and elastic power, and the latest version of the highly advanced

VALVETRONIC technology.

Meanwhile, the eDrive expertise derived from the know-how of BMW i stands on the

principle of a permanently exciting synchronous motor, enabling the car to accomplish a

phenomenally notable maximum output of 113 hp and a peak torque of 250 Nm in pure

electric driving mode. The electric driving range of the All-New BMW 740Le xDrive based

on the New European Driving Cycle (NEDC) cycle is 41KM.

The consequent boost effect to the combustion engine bestows the driver with thrillingly

reflexive responses. Fully integrated into the eight-speed Steptronic transmission system,

the electric motor also assumes the role of a generator which runs on either the efficient

lifting of the engine’s load points or by recuperating braking energy – depending on the

hybrid mode selected. Energy generated is then channelled to the high-voltage battery.

Together, the combustion engine and the electric drive system engenders a summative

output of 326 hp and a combined peak torque of 500 Nm. The result is instantaneity to

every movement of the accelerator and an unimpeded delivery of dynamic power,

enabling the plug-in hybrid sedan to accelerate from 0 – 100 km/h in 5.3 seconds.

The eDrive button located on the centre console allows the driver to dictate the

configuration of the plug-in hybrid drive system. In the AUTO eDrive mode, the

combustion engine and electric motor synchronises intelligently to maximise the use of

locally emission-free mobility – only activating the combustion engine at the speed of

around 80 km/h or under heavy throttle conditions. Pure-electric driving is engaged in the

MAX eDrive mode where the car is powered exclusively by the electric motor.

Nevertheless, the combustion engine can be employed by pushing the accelerator into

kickdown. Finally, Battery Control allows the driver to manually engage the use of the

high-voltage battery by setting the charge value to be availed for pure-electric driving later

in the journey.

Customised Driving Experience Control with ADAPTIVE mode and BMW xDrive for

the first time in a sedan.

The All-New BMW 740Le xDrive takes the Driving Experience Control – engageable via a

switch on the centre console – to the next level with the introduction of the ADAPTIVE

mode which mobilises the car’s responses to adapt to the driver’s style and route profile.

Meanwhile, the modes ECO PRO, COMFORT, and SPORT are further refined in

definition to communicate their respective composition of dynamics, comfort and

efficiency through which they influence the driving experience.

Taking Sheer Driving Pleasure a notch higher is the industry leading BMW xDrive system

which is now made available for the first time in a BMW sedan in Malaysia. The intelligent

all-wheel drive system is the fastest reacting and most flexible all-wheel drive system in

its segment. xDrive operates proactively and enables fully variable drive power to be

distributed when needed between the front and rear axles when needed, even delivering

up to almost 100 percent of power to every wheel. This makes for maximum traction and

optimum push and extremely precise driving dynamics for the All-New BMW 7 Series.

Interior: Made-to- measure design for supreme well-being.

Visionary design and creative functionality manifest in the interior of the All-New BMW

740Le xDrive. Prospective owners can look forward the same segment leading innovation

that is offered by the World Luxury Car of the Year 2016 including BMW Touch Display

for the on-board monitors and BMW Gesture Control.

Atmosphere inside is also enriched with the Ambient Light Design which includes the

Welcome Light Carpet for the area in front of the front doors, welcoming the driver and

passengers to the car as well as the Ambient highlight inside car, offering six different

colour variants for light and mood effects in the car. Much like the sixth-generation BMW

7 Series, the All-New BMW 740Le xDrive also features the panoramic Sky Lounge glass

roof which comprises an impressive LED-based lighting installation of over 15,000 lighting

elements.

Moving towards the rear of the car is the presence of the BMW Touch Command control

unit located in the rear centre console – another segment changing innovation for the

luxury class. As the first removable 7-inch tablet that is connected to the vehicle systems,

passengers are able to access all comfort and entertainment functions.

While supreme audio assumes the form of the 16-Speaker 600w Harman Kardon

Surround Sound System, riding luxury takes the form of comfort seats built with electrical

adjustability for both the front and rear passengers, with lumbar support moulded for both

the driver and front passengers for elevated comfort. The rear seat passengers are also

offered the decadence of recuperation on a journey via massage functions with eight

massage programmes including the Vitality programme.

Renewed authority with the BMW Connected app.

Command over the new plug-in hybrid luxury sedan can be achieved via the BMW

Connected app which allows one to not only monitor the performance of the car but also

dictate the interior atmosphere. Through the BMW Connected app, the driver can govern

interior comfort by controlling the auxiliary air conditioning function from a smartphone.

The BMW Connected app also empowers one to monitor charge levels of the high-

voltage battery, the locations of charging stations, and the distance covered on electric

power alone and the consequent amount of petrol saved.

The various status data for the vehicle and the operation of selected functions can also

be conducted with the BMW Display Key via its integrated Touch Display. Drivers can

check the fill level of the fuel tank, the current vehicle range and electric charge status,

the status of the central locking system, windows and glass roof, service prompts and the

time of day, as well as activate the air conditioning and ventilation system within the

vehicle.

Exceptional efficiency combined with holistic safety and on-the- road companions

for elevated driving experience.

Agility in the sedan’s performance is complemented by extraordinarily low emissions and

petrol consumption courtesy of BMW iPerformance. Crediting BMW eDrive technology

derived from BMW i expertise, the All-New BMW 740Le xDrive registers a mere fuel

consumption of 2.5l/100km and a CO2 emission of 56 g/km. Meanwhile, the electric

power consumption of the sedan is an impressive 13.9 kWh per 100 km.

The advanced chassis technology core to the BMW eDrive expertise is personified in

individually adjustable dynamics and comfort. As a BMW iPerformance variant, the

chassis of the All-New BMW 740Le xDrive includes two-axle air suspension with

automatic self-levelling and Dynamic Damper Control which allows minimal interruption to

ride comfort.

The priority of safety, meanwhile, takes the form of a wealth of on-board safety equipment

including front and side airbags, head/curtain airbags for the front and rear seats, a knee

airbag for the driver, ISOFIX child seat mountings in the rear, and the Active Protection

System – amongst other features.

Returning in the new luxury plug-in hybrid sedan is the BMW ConnectedDrive as well as

a suit of driver assistance systems including the latest BMW head-up display, Parking

Assistant as well as Driving Assistant Plus and Surround View systems.

Charging options with BMW 360° ELECTRIC.

With a gross energy capacity of 9.2 kWh, the high-voltage lithium-ion battery of the All-

New BMW 740Le xDrive can be recharged from any domestic power socket. Meanwhile,

full charge through the BMW i Wallbox Connect can be achieved in under five hours and

the charging process managed via either the BMW Remote app on a smartphone or the

graphic in the car’s instrument cluster.

As part of the BMW 360° ELECTRIC program, owners of the All-New BMW 740Le xDrive

join those of the BMW i8, BMW 330e and BMW X5 xDrive40e in enjoying easy access to

GreenTech Malaysia’s network of 181 ChargEV stations nationwide through the BMW

ChargeNow mobility service.

The All-New BMW 740Le xDrive is available in Black Sapphire, Imperial Blue, Mineral

White, and Sophisto Grey. Inside, the upholstery is lined with exclusive Nappa leather

while the interior trim finishes in Poplar Grain Grey fine-wood.

The All-New BMW 740Le xDrive will be available at all authorised BMW dealerships

across

the country from today.

The retail price (on the road, without insurance, and with BMW Group Malaysia’s

latest 5 Years Unlimited Mileage Warranty, Free Scheduled Service Program and

BMW Tyre Warranty Programme) for the All-New BMW 740Le xDrive is:

Retail Price Before Government Approved Hybrid Incentive – RM 853,800.00

Government Approved Hybrid Incentive – RM 255,000.00

Retail Price After Government Approved Hybrid Incentive – RM 598,800.00

-END-

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