Thursday, April 20, 2017

Industry news: Perodua maintains 35.9% market share in 1Q with Bezza top in “A” segment

Was just perusing through a Perodua press release regarding its first quarter performance for 2017. Impressive as always. They have a market share of 35.9% or 50,300 cars registered from a total of 140,000 vehicles sold in Malaysia so far. 


Perodua states that this is because of the Axia facelift as well as strong promotion for all of its other models. The Bezza is also doing very well. Being predominantly a nation where sedans are somehow more liked over hatchbacks, it was bound to be the success that it is. 

Perodua have a solid line-up. One that registers in the minds of Malaysian buyers who want affordable, reliable transport. No need to have super sporty handling, but reliability and some sense of quality in the cars. 

PRESS RELEASE
Perodua maintains 35.9% market share in 1Q with Bezza top in “A” segment

Kuala Lumpur, 18 April: Perodua registered nearly 50,300 vehicles in the first quarter

of 2017, an increase of 6.5% from 47,200 units in the same period last year with an

estimated 35.9% market share of the total industry volume at 140,000 vehicles sold

so far this year.

In the first quarter of 2016, Perodua also captured a market share of 35.9% with

47,200 vehicles registered over a total industry volume of 131,300 units.

On a month-to- month basis, Perodua sold 19,500 vehicles in March 2017 against

17,300 units in the same month last year, an increasing of 13%.

“The increasing in number of sales is due to the introduction of the new Axia facelift

and also due to aggressive promotions for other Perodua models,” Perodua

President & CEO Datuk (Dr) Aminar Rashid Salleh said.

He said that the numbers shared are based on our internal research and is subject to

official figures from the Malaysia Automotive Association (MAA).

“On our after sales business, with both service intakes and parts and accessories

sales seen growth in the first quarter. Barring any unforeseen circumstances, we

expect sustained growth in our after sales business,” Datuk (Dr) Aminar said.

Perodua saw 518,201 intakes for the first quarter of the year, which is an increase of

1% from 515,343 intakes in the first quarter of last year.

Parts (including accessories) revenue rose 5% to in the first quarter of 2017 from

RM65 million in the same quarter last year.

“On the body and paint business, the growth in revenue is 17% compared with the

same period last year indicating positive results on the decision made to expand into

this business about 7 years ago,” Aminar.

Perodua has also produced 49,218 vehicles in the first quarter of the year against

48,300 vehicles in the same quarter of 2016. The increasing number of vehicle

produce is due to a high demand of our new Axia Facelift and Bezza.

On export, for the first quarter of 2017, Perodua exported 941 vehicles to six (6)

countries, which is a decrease of 41% from 1,600 vehicles in the same quarter last

year.

Despite the shortfall in export so far this year, Aminar said that Perodua relatively

positive to achieve its export target of 5,000 units in 2017, which is almost the same

figure as 2016.

“We aim to steadily grow our regional reach as we further improve our operations to

become globally competitive,” he said.

“Overall, we are cautiously optimistic of achieving our sales target of 202,000 units

for the year. We also foresee that despite the challenges in the automotive industry,

there will be modest growth for the industry this year.”

“We would like to thank all our stakeholders including our customers for the strong

support given to Perodua,” Aminar said.

- End

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