Sometimes, you have got to motivate your employees in a big way in order for customers to ultimately benefit. Ford, together with Sime Darby Auto Connexion (SDAC), Ford Motor Company’s distribution partner in Malaysia, recently held its second annual World Cup Sales Competition. This is a training program for Ford sales personnel, and not soccer.
It is a training program that recognises and rewards sales consultants for their knowledge and ability to provide the very best in customer service. The initiative is part of Ford and SDAC’s commitment to deliver high quality customer service, as a key part of a world-class overall customer ownership experience.
The World Cup Sales Competition was held at Sime Darby Auto Connexion, Petaling Jaya 2 (SDAC PJ2), Ford’s new state-of-the-art showroom and service centre, located just off the Federal Highway, opposite the current SDAC PJ dealership.
Winners on the day were:
Winner Johann Moo Hoy Leong Trio - Mantap Cheras
1st Runner-up Kenny Siew Kok Wai - Sime Darby Auto Connexion Petaling Jaya
2nd Runner-up Hamdan bin Mohamed - Sime Darby Auto Connexion Petaling Jaya
PRESS RELEASE
Ford and Sime Darby Auto Connexion Kick Off World Cup Sales
Competition to Enhance Customer Service Skills
KUALA LUMPUR, Malaysia, 9 Dec. 2015 – Ford, together with Sime Darby Auto
Connexion (SDAC), Ford Motor Company’s distribution partner in Malaysia, recently held its
second annual World Cup Sales Competition, a training program that recognises and
rewards sales consultants for their knowledge and ability to provide the very best customer
service.
The initiative is part of Ford and SDAC’s commitment to deliver high quality customer
service, as a key part of a world-class overall customer ownership experience.
“Our customers are the cornerstone of our success, and part of supporting our fast-growing
customer base is developing the skills of our people. We introduced the World Cup Sales
Competition to Malaysia as a way to both help our people develop their skills and ensure
every dealership nationwide is committed to delivering customers the best possible
ownership experience,” said David Westerman, managing director, Malaysia and Asia
Pacific Emerging Markets, Ford Motor Company.
The World Cup Sales Competition saw the top 15 sales consultants across Malaysia – from
the Southern, Northern, East Coast, Klang Valley and East Malaysia regions – compete for a
chance to take home cash prizes.
Sales consultants were evaluated based on how they manage relationships with customers
and ensure their satisfaction, customer service levels, knowledge of Ford vehicles and ability
to explain their features, functions and benefits.
“We are absolutely committed to ensuring our people and our dealers are well equipped to
deliver on our brand promise of providing excellent customer service, and we look forward to
offering customers an even better experience by investing in training through initiatives like
the World Cup Sales Competition,” said Syed Ahmad Muzri Syed Faiz, managing director,
Sime Darby Auto Connexion.
The World Cup Sales Competition was held at Sime Darby Auto Connexion, Petaling Jaya 2
(SDAC PJ2), Ford’s new state-of-the-art showroom and service centre, located just off the
Federal Highway, opposite the current SDAC PJ dealership.
Winners on the day were:
Winner Johann Moo Hoy Leong Trio Mantap Cheras
1st Runner-up Kenny Siew Kok Wai Sime Darby Auto Connexion Petaling Jaya
2nd Runner-up Hamdan bin Mohamed Sime Darby Auto Connexion Petaling Jaya
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