Century Battery launches its latest campaign - Robots and an SMS Contest.....

Century Battery has launched its latest campaign for its products in Malaysia. This time around they have decided to go the route of featuring large robots in their advertisements – CenturyBots. It looks like the guys over at Century Battery have decided to play Transformers.

Four CenturyBots will be unveiled gradually in the coming months and each one takes a name from Century Battery's ..er...batteries. We have the Marathoner, the Ultramax and the Hybrid. Then the established battery company has a new range that is specially designed for continental vehicles.

The CenturyBots will be associated to the following batteries as follows:

ULTRAMAX – a maintenance free battery with 21 month warranty. SIRIM certified too. The ULTRAMAX robot can take the most punishing journeys without letting your car down.

MARATHONER – a heavy duty maintenance free battery built for optimum power. It offers reliable power to go the distance.

HYBRID – the cost efficient battery that is built with a special lead alloy technology for low maintenance. This is practical and powerful for savings conscious consumers.

And the there's a NEW SPECIALLY DESIGNED FOR CONTINENTAL VEHICLES (SDFC) battery – this is manufactured for top continental makes. It is a dependable gentle giant and consistent as well as flexible and innovative. (Hey, don't ask me how innovative....this is just the beginning of Century Battery's campaign.)

So the CenturyBots will be utillised as branding and personality to promote Century Battery's product range. This is obivously slightly different from the normal marketing stuff. We get mecha or robots into the picture now.

Promotional tie-ins include SMS contests for both dealers and end-users. This will run from 1^st April 2015 to the 31^st of March 2016. RM500 cash prize will be given to lucky winners. There will be many I think. So if you're in need of a battery, you may win something if you buy a Century Battery.

Aside from the above contest, authorised dealers can also win cash prizes when their point of sale decorations are the most outstanding. i.e. dealers, built mega mecha out of Century batteries or their boxes or both.  

Head over to their Facebook page for more details.