Shell Helix Launches the 'DRIVE ON' Brand Campaign and New Loyalty Programme SHARE

Shell Helix, the engine oil range that Shell Lubricants currently sells has a new brand campaign out right now. The new brand campaign is called ‘Drive On’  and is comes out in conjunction with an integrated loyalty programme called SHARE. 'Drive On' and SHARE  will let customers of Shell Helix claim rewards and benefits for the entire value chain – from distributors to workshop owners and mechanics and consumers.

SHELL LUBRICANTS VIA THE SHELL HELIX BRAND LAUNCHES MALAYSIA’S FIRST-EVER ENGINE WARRANTY PROGRAMME

Shell Lubricants has unveiled Malaysia’s first engine warranty programme that is linked with engine oil, the Shell Helix Engine Warranty (S.H.E.W). Vehicle owners who service their vehicles with Shell Helix Ultra with PurePlus Technology, Shell’s most advanced motor oil, can benefit from a warranty against lubricant-caused engine failures for up to 12 years or 200,000 km from the vehicle’s manufacturing date, whichever comes first.  The free warranty also applies to purchase of Shell Helix HX7.