As part of the fifth edition of the BMW Safety 360° Programme, BMW Malaysia has partnered with Childline Foundation, a non-profit organisation focused on the awareness and education of child safety and protection – to introduce ‘From Day One’ campaign. This is aimed at advocating the importance of child car seats, especially for newborns. BMW Malaysia, Safe ‘n Sound and Childline Foundation to subsidise 150 infant child car seats as part of this campaign which is important as many Malaysians seem to take the child safety in passenger cars very lightly.
