Friday, February 26, 2021

BMW Group Malaysia Previews the Locally Assembled All-New 2021 BMW X7 xDrive40i Pure Excellence

BMW Group Malaysia today previewed several of their 2021 models from the BMW, BMW Motorrad and MINI brands here in Kuala Lumpur. One of these models was the locally assembled variant of the All-New BMW X7 xDrive40i Pure Excellence. This is the only top of the range luxury SUV that has been locally assembled locally (well, if you don't consider the Volvo XC90 luxurious enough, which actually some do not) and with this, the brand has reaffirming their investments in the local automotive landscape through one of the brand’s many progressive pillars. On a more financial note, it makes the new X7 slightly more affordable for those that want one. This is always a good thing as the savings could allow the new owner to buy an Omega wristwatch or two with the spare change. 

The All-New 2021 BMW X7 xDrive40i Pure Excellence could be one of the summits of luxury within the BMW brand. It is imposing in  appearance and stature which is actually something totally desired when it comes to attracting the well heeled. From what I have seen, the premium, luxury market works better if you add more rather than going understated. Ergo, the imposing front end which does look all powerful if you happen to see one charging down the road through the rear view mirror of you car. The X7 in this latest generation does hit many good points in terms of its styling inside and out.

Of course, being a luxury SUV, or SAV as what BMW likes to call their SUVs, the new 2021 X7 is designed with comfort and luxury at its heart, but being a SUV, it is also versatile and practical as well as since that it is a BMW, should be fun to drive and has that agility that are characteristic of a BMW X model, or any BMW model actually. With its outstanding powertrain and chassis technology, the All-New BMW X7 xDrive40i Pure Excellence should offer an unparalleled driving and interior experience.

Harald Hoelzl, Managing Director of BMW Group Malaysia said, “The Story of Progressive Luxury is one of the many guiding pillars that continues to serve as an anchor in times of disruption and compass in times of uncertainty for the BMW brand. In 2020, we looked towards innovative local entrepreneurs as inspiration in redefining the meaning of luxury in such an unprecedented era. The All-New BMW X7 xDrive40i Pure Excellence is testament to our continued support for the local automotive landscape, as we welcome the luxury Sports Activity Vehicle to our portfolio of locally assembled vehicles in Malaysia.”

After the extensive introduction of many high-profile locally assembled vehicles in the past year – including the BMW 218i Gran CoupĂ©, the BMW 330e M Sport, and the BMW M340i xDrive – the move to localise the assembly of the largest model in the BMW X range further demonstrates the premium automaker’s longstanding confidence in Malaysia’s potential as a regional hub for the luxury automobile segment.

From what I have observed over the years, the fit and finish of BMW Malaysia's locally assembled variants have the same quality as what you get from the imported models. Aside from that, the current X7 is imposing and actually something which is well rounded in terms of its overall execution. This generation of BMW SAVs are actually a step or two over what they used to build half a decade ago. The materials used for the cabin is really good and with the large infotainment system and equipment inside, it does the tech as well as luxury very well. The X7 Pure Excellence deserves its namesake in terms of how it is styled. 

Well, this is how it felt after sitting inside this blue one for about ten or so minutes. Of course, the engine wasn't running and I didn't take it for a spin (due to it just being launched locally and it is still under somewhat of a lockdown here in Malaysia). It is just how it makes me feel inside it. Especially at the rear seats. There is luxury here in buckets and you do feel like you've made it in life. 

Well, the estimated retail price (on the road, without insurance) with Sales Tax Exemption for the All-New BMW X7 xDrive40i Pure Excellence is RM 708,000.00. 

So you have definitely made it in life if you have one in your driveway.


The 2021 BMW X7 xDrive40i Pure Excellence Summary


The All-New BMW X7 xDrive40i Pure Excellence retains its iconic bold and immaculate

design. The massive front with the imposing kidney grille lends an exceptional road

presence to the vehicle, along with the slender BMW Laserlight headlights that can

illuminate up to 600 metres ahead. Available as standard also are the LED fog lights

and high-beam assistant.


From the side, the near-vertical shoulder line visually elongates the All-New BMW X7

xDrive40i Pure Excellence from the front to rear – with large windows and a long,

dynamically flowing roofline that hints at a spacious interior. Equally striking are the 21-

inch light alloy wheels in Y-spoke style 753 Bicolour with run-flat tyres, available as

standard. The variant also features a fully-electric tailgate in the rear with the Comfort

Access feature, and two large, rectangular tailpipes – one on each side, conveying its

immense power.


Formidable engines, hallmark BMW dynamics.

The All-New BMW X7 xDrive40i Pure Excellence also retains the 3.0liter six-cylinder

in-line petrol engine capable of a maximum power of 250kW/ 340hp, and a peak torque

of 450Nm. This results in a 0-100kmh time of 6.1 seconds. All of these are

achieved with a combined fuel consumption of 9.5l/100km and a combined carbon

emission of 218g/km.


Power is channeled to all four wheels via an eight-speed Steptronic Sport transmission.

The xDrive intelligent all-wheel-drive system of the luxury SAV maximises traction,

agility and handling stability which links up with the Dynamic Stability Control (DSC)

feature. Included in the sophisticated chassis design of the variant is a two-axle air

suspension. With the DSC system, the vehicle load registered by the air suspension

sensors can also be factored into braking modulation.


Like the imported variant, the locally assembled variant of the All-New BMW X7

xDrive40i Pure Excellence is offered with the innovative Executive Drive Pro with active

roll stabilisation. Ride comfort is further enhanced by the Dynamic Damper Control

system, which is able to process data from the navigation system and front camera.

Luxurious interior design with integrated technology.


The interior of the All-New BMW X7 xDrive40i Pure Excellence also features the opulent

“Crafted Clarity” handmade diamond-cut trim element and a range of standard

equipment including a sport leather steering wheel and electrically adjustable comfort

seats with active seat ventilation in front.


The BMW Live Cockpit Professional with BMW Operating System 7.0 combines the fully

digital, user-configurable 12.3-inch instrument cluster with an equally large central

Control Display with touchscreen functionality. The BMW Head-Up Display is also

located within field of vision. The variant is also fitted with the voice-controlled BMW

Intelligent Personal Assistant and BMW Gesture Control.


Other highlights include the Welcome Light Carpet feature, five-zone air conditioning, a

Harman Kardon Surround Sound System with 16 loudspeakers and electric roller blinds

for side windows. The Rear Entertainment Professional system is also available within

the locally assembled variant, while the sheer spaciousness is further enhanced by the

large Panorama Roof Sky Lounge.

The All-New BMW X7 xDrive40i Pure Excellence also features soft-close function for

doors. Space is offered to the luxury SAV via a versatile 325-litre luggage compartment

that can be maximised up to 2,120 litres with the backrests folded down.


Advanced connectivity meets sporting luxury.

The All-New BMW X7 xDrive40i Pure Excellence is equipped with the BMW Personal

CoPilot technology, that includes the Parking Assistant Plus with automatic

manoeuvring in and out of parallel parking spaces, along with the Reversing Assistant to

assist in safely manoeuvring out of a tight parking space.


The Driving Assistant has been outfitted with a comprehensive range of functions,

tailored to allow full ease of mind when on the drive. They include Lane Departure

Warning, Lane Change Warning and front collision warning with brake intervention. As a

welcome addition, the All-New BMW X7 xDrive40i Pure Excellence also comes with

Active Cruise Control with Stop & Go function and Integral Active Steering, further

enhancing the safety and comfort of the drive. Other innovative features include the

BMW Digital Key, wireless charging for mobile phones, as well as smartphone

integration that are available as standard equipment for the locally assembled variant.

The All-New BMW X7 xDrive40i Pure Excellence is offered in five exterior finishes to

complement its sophisticated stature, with selected interior colour combinations. The

exterior colours of Black Sapphire and Sophisto Grey come in Cognac Leather

Vernasca upholstery with Black design perforations, while Phytonic Blue and Manhattan

Metallic exteriors come complete with an all-Black design-perforated Leather Vernasca

interior. Lastly, Leather Vernasca in Coffee with Black design perforations comes

exclusively with the Mineral White model.


Customers can register their interest for the All-New BMW X7 xDrive40i Pure Excellence

starting 26 th February 2021 on BMW Shop Online at https://shop.bmw.com.my/.

Complete premium ownership experience.

Owners of the All-New BMW X7 xDrive40i Pure Excellence will receive the complete

BMW Group Malaysia Premium Ownership experience which includes:

• BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service

Programme

• BMW Roadside Assistance and Accident Hotline

• The BMW Group Loyalty+ Mobile App - BMW Privileges Card

• BMW Service Online


















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