Wednesday, February 17, 2021

New Special Edition Proton Iriz, Saga, Persona and Exora to be Unveiled on 18 February 2021 - at 11.00am



PROTON will be introducing its Special Edition models – the Iriz, Saga, Persona, and Exora. which is set to launch virtually on 18 February 2021 at 11am. These limited run variants will be enhanced with unique design elements for both the interior and exterior of these cars, the Special Edition models is here to meet customers’ needs and suits the most discerning lifestyle. In other not so marketing savvy words, the cars will have additional trim and shiny bits that will make them slightly different from the normal production models.

Malaysians will also be able to place bookings for the Special Edition models on the same date and time. These Special Edition models provide the same level of comfort, safety and handling that are offered in their standard models, except they have now been enhanced in the aesthetics department. Yes. They will look slightly tweaked with some bits here and there. 

And some bits will be enough to entice you folks out there!

Sometime in July of 2020, PROTON had unveiled the Proton Saga Anniversary Edition in conjunction with its 35 th anniversary. Since its first rollout in 1985 up till today, different generations of the Proton Saga can be seen everywhere in the streets of Malaysia, proving itself as a popular car model in the nation. Regardless of this, it was still unpredicted when all 1,100 units of the Proton Saga Anniversary Edition were sold out within five days of being launched, which serves as a testament to the desirability of not only the Proton Saga, but also for special edition cars.

So yes, Malaysians do like owning something slightly different from other Malaysians. So it is quite a good move for PROTON to come out with new variants of their popular legacy models that are a familiar sight on our roads. 

I do hope that this time there will be more than just some yellow bits here and there. Something a little more extra would be nice.

Do head over to the official PROTON Facebook page, ProtonCarsOfficial (https://www.facebook.com/ProtonCarsOfficial), to witness the unveiling of the Special Edition Models, Made Specially For You. 

Aside from that, if you want to learn more about PROTON and its offerings and services, please visit https://www.proton.com/.

No comments: