Perodua yesterday launched its first sustainable blueprint – the Perodua Smart Build. This is a long term business vision or strategy by the compact car maker that includes nearly the entire Malaysian automotive supplier and dealer ecosystem. The system is designed to thrust both itself and the industry towards greater globalisation in the future.
According to Perodua President and Chief Executive Officer Dato’ Zainal Abidin, Perodua Smart Build is designed to help Perodua and the automotive ecosystem reap the benefits of the National Automotive Policy by making the industry more competitive and progressive. Chief among the components of Perodua Smart Build are full product development by Perodua and its suppliers, the establishment of a first-class working culture and first-class thinking that will be able to contribute to the nation.
And here I do believe that it is Perodua with their careful yet still forward thinking will be actually having a vision that would actually beat the crap of what was stated in the Malaysian National Automotive Policy, which I think has no actual purpose once the actual 'making Malaysia the hub of EEV hybrid cars' plan was basically in ruins due to no actual car manufacturer coming in and setting up large scale operations here. Then they decided to concentrate on something called the 'Internet of Things' and connectivity for cars, which is actually a vague as trying to understand Malaysian road signs placed around Kuala Lumpur.
So Perodua could be Malaysia's automotive hope for something realistic even in terms of a totally sustainable business.
Anyway....
“Perodua Smart Build is an evolution of what Perodua and the Malaysian automotive industry were originally set up to do: to create a sustainable and robust automotive ecosystem,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin said.
Explaining the concept further, he said that Perodua Smart Build is also Perodua’s ‘Transformation 3.0’, as it builds upon its previous milestones. Dato’ Zainal said that Perodua began its first transformation phase in 2011 with the announcement that it will build the Energy-Efficient Vehicle ecosystem, stop defect outflow, set up Perodua Global Manufacturing Sdn Bhd and change Perodua’s mindset to be quality conscious.
It is all about maintaining quality even at the level which Perodua is playing in.
“Transformation 2.0 was to focus on customer satisfaction, organisational development and the fostering of unity within the entire Perodua Group of Companies. Now, we are at the third phase of transformation to ‘build’ a sustainable future for both Perodua and its partners to a point where we will be able to find our own niche in the automotive industry,” Dato’ Zainal elaborated further on the matter.
He also added that, ‘Transformation 3.0’, Perodua is working together with its business partners to rationalise the gap in quality, cost and delivery within the automotive ecosystem and get the industry to be “in the right size”.
Perodua is also working with all its partners to see where existing expertise can be utilised beyond Malaysia. The latest example of this is that how Perodua staff are now working to design Daihatsu models in Japan as part of Perodua’s effort to export local expertise abroad. This is the thing.... Perodua is actually assisting Daihatsu design their cars. This can be confirmed during my various meet ups with the good folks at Perodua where the first step could be Perodua designing cars for the ASEAN market. I
It does make sense as since we are part of ASEAN, we may have ideas that are closer to the region and may be accepted regionally.
Aside from that, Dato’ Zainal said Perodua will continue to leverage on its close partnership with Daihatsu to realise Perodua Smart Build’s objective. It is a two way street for Perodua and its partner these days.
“Perodua Smart Build will be accomplished with the help of our shareholder, technology and technical partner Daihatsu Motor Company of Japan; and the Malaysian government who had the foresight to create this ecosystem for the benefit of the country,” he said.
But Perodua is not resting on its laurels...
“Perodua Smart Build’s launch does not mean that we have reached the full potential of these components; rather, it marks the start of Perodua and its partners’ journey towards a higher level of competitiveness.
“We are grateful to Daihatsu for this opportunity and for their continuous support of Perodua since the very beginning. It is now time for us to fully extend this cooperation to our Malaysian business partners,” Dato’ Zainal added.
He also stated that there are a number of Malaysian suppliers are already part of Daihatsu’s global supply chain, and Perodua is working with the Ministry of International Trade and Industry to prepare more local suppliers to follow suit.
“We are also focusing more on developing our dealers, including strengthening their operations and guiding them towards the adoption of global best practices to further improve customer satisfaction,” Dato Zainal explained even further.
He also stated that Perodua’s goal is to ensure its dealers’ business sustainability by providing guidance of best practices and the latest technology for growth, adding: “We consider our dealers business partners in the same way Daihatsu is our business partner, and we are committed towards their prosperity as long as they, too, are committed to our goals.”
“Where products are concerned, our future offerings will better reflect contemporary trends without compromising our fundamentals – space, practicality, quality, dependability, fuel efficiency and unparalleled value,” said Dato’ Zainal.
Big plans for the compact car maker. I look forward to hearing more from them in the future.
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