And meanwhile, over at Perodua, the Malaysian compact car manufacturer has stated that they have targeted a sales figure of 240,000 vehicles in 2021. This figure is a 9% increase from the 220,163 units sold in 2020 on the back of sustained strong demand for its existing models and the extension of the sales tax exemption announced by the government recently.
By way of comparison, Perodua sold 240,341 vehicles in 2019. So they are getting back the numbers from 2019 after sales of 220,163 in the first year of the Covid-19 pandemic era (which could be something of historical significance to future historians).
So, it does seem that there is another side of the supply and demand story from what Proton had stated in their January 2021 sales numbers..... We shall get to that later also and come up with some theories on why that statement came up.
Ayway, of the 220,163 units sold in 2020, Perodua registered 66,330 Myvis, 59,651 Axias, 56,996 Bezzas, 22,494 Aruz, 14,691 Alzas and one other model against a total industry volume (TIV) of 529,434 units, netting a 41.6% market share. Still King of the Hill.
“With the extension of the sales tax exemption to end-June 2021, recent COVID-19 vaccine developments and all our models continuing to be in demand, we believe 2021 will be the year of recovery,” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
He added that Perodua, and the Malaysian automotive ecosystem, appreciates the support for the industry and will extend its full cooperation to the government in ensuring that all standard operating procedures are followed in regard to COVID-19.
Dato’ Zainal said that with the estimated recovery of Perodua’s sales volume, the compact car maker is expected to purchase a record RM6.5 billion worth of locally- sourced components in 2021.
“In addition, with 2020 ending better than previously expected for both Perodua and the industry, we are looking to increase our stock by boosting our production target to 272,000 vehicles this year – the highest in our history. This increase will replenish our stock to ensure brisk delivery this year,” Dato’ Zainal said.
Perodua’s 2021 production target represents a 23% increase over the 220,968 units manufactured in 2020, and with all its models having over 90% local parts content, the carmaker remains the biggest buyer of automotive components in Malaysia.
According to Dato’ Zainal, Perodua is expecting its service intakes to grow 20% from 2 million units in 2020 to 2.4 million units in 2021, comprising both current and new customers.
“We thank all Malaysians for making us the nation’s best-selling carmaker for 15 successive years.”
“In our efforts to further win our customers’ support, Perodua will transform our approach in every aspect, be it in customer engagement, values or even our operations – especially in our sales arm, Perodua Sales Sdn Bhd,” Dato’ Zainal said.
He said that this approach, called ‘Perodua Smart Build’, will revolutionise Perodua’s offerings while further improving the compact car company’s operational capabilities.
“More information and impact of the Perodua Smart Build initiative on Perodua, our partners, the automotive ecosystem and our valued customers will be announced in the near future,” Dato’ Zainal said.
It does seem that Perodua has basically ensured that they keep a sizeable buffer in terms of stock available locally from their local vendors. Their production numbers seems to have not been affected like their other Malaysian counterpart from the looks of their statement and are actually claiming to push for even more sales this year.
It could be assumed that Perodua actually manufacture more stuff locally and Proton would need to source more parts from international suppliers. Or that Perodua seems to have got their production planning down to perfection. I have to think that it is a mixture of both.
Perodua has actually reached a level where they have ironed out most of their issued and they are actually The Most Efficient Car Maker in Malaysia from what I have personally observed over the past few years. Proton on the other hand has just been taken over by people who actually seem to know what they are doing and these people still have to iron out all the wrinkles. But they are actually doing fine.
It is good to see that Perodua has faith in the Malaysian buying public also. I believe this is also down to public perception of the quality in a Perodua and they actually offer the best in terms of value at the affordable end of the market. No one seems to have got the formula down to a tee here in Malaysia. In a time where economic uncertainty is looming, the best value product will always be sought after.
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