Today, Kia Sales Malaysia Sdn Bhd (KSM), announced that the company is geared to bring a refreshed brand experience to Malaysians.. The principal led set up wants to address the brand skepticism head on, by trying to answer a question on most people’s minds, ‘Why Kia?’
Motoring-Malaysia
One of the oldest Automotive blogs in Malaysia. Since 2006 and going strong. Motoring-Malaysia.blogspot.my is an award winning Malaysian motoring / automotive / car news & reviews website or auto blog. It is where we rant and rave about cars, trucks, buses, motoring, motor vehicles and any interesting automotive industry related stuff. Unswayed in our point of view and darn proud of it! It's not about the numbers...it's about passion.
Wednesday, December 10, 2025
Leapmotor B10 launched in Malaysia - Two variants from RM108,900 onwards but cheaper with early bird offers
Earlier this morning, Stellantis Malaysia officially unveiled the all-new electric Leapmotor B10 SUV. This a battery electric vehicle (BEV) SUV which is a C segment SUV which Leapmotor says is poised to set a new benchmark for accessible innovation and sustainable mobility for Malaysians. Malaysia will have it in two variants - the B10 Life at RM107,800 (361KM WLTP range) and the B10 Design at RM118,800 (434km WLTP range), both prices before any insurance.
Tuesday, December 09, 2025
New Mercedes-Benz GLC 200 4MATIC with AMG-Line kit launched - Priced at RM329,888 before insurance
The new Mercedes-Benz GLE 400 e 4MATIC with EQ Hybrid Technology is launched in Malaysia - Priced from RM 498,888 *On the road without Insurance
The 11th HINO Total Support (TS) Contest happened last Saturday, the 6th of December 2025.
Sunday, December 07, 2025
BYD and DENZA Bring Light the Change Festival to Desa ParkCity with a Month-Long Immersive Sustainability Experience - Ongoing till 4th January 2026 at Desa Park City
BYD and DENZA, the luxury intelligent electric vehicle brand under BYD take the stage at the ParkCity Year-End Light Festival in The Waterfront @ Desa ParkCity with the Light the Change Festival, a showcase that goes beyond visual expression to spark meaningful conversation on sustainability and the future of mobility. The brands at the festival, reinforce their commitment to environmental responsibility while fostering connection and progress. Our participation recognises that protecting the planet requires collective effort from communities, consumers, and industry leaders. It will be ongoing till 4th January 2026 where you can pledge a plant and also test drive a BYD or a Denza.
One Degree. One Future, a global initiative to cool the Earth by one degree Celsius, shows how BYD and DENZA electric mobility solutions, energy innovations and sustainability efforts drive real change for a healthier environment. Since entering the new energy vehicle sector, BYD’s electric solutions have collectively helped reduce more than 9.3 million tonnes of CO₂ emissions globally.
Monday, December 01, 2025
Perodua EV launched with a unique separate battery subscription
Saturday, November 29, 2025
Kia Malaysia to be a principal led brand in Malaysia come 1st January 2026
Kia Corporation (Kia) and Bermaz Auto Berhad (Bermaz), have announced on the 28th of November, they have mutually concluded their strategic partnership after four years. Bermaz, through its subsidiary, Dinamikjaya Motors Sdn Bhd, was previously the sole distributor of new and pre-owned Kia vehicles and spare parts for the brand in Malaysia. Now, with the signing of the agreement by Kia and Dinamikjaya Motors Sdn Bhd, the return of operations to Kia marks a new beginning in this next chapter of growth for the Korean brand in Malaysia.
Kia will be a direct principal-led brand in Malaysia effective 1 January 2026. This strategic move places Kia in the driver’s seat to fully lead the brand’s presence, marketing, sales, customer experience and training across Malaysia. The transition also lends a multiplier effect beyond Malaysian borders as it sets the tone for Kia’s future growth in the ASEAN region. In short, Kia, managed by Kia, here in Malaysia.
“Kia is excited to reinvigorate our brand presence in Malaysia. We believe our innovation- and customer-centric strategy will enhance how fans experience the brand as we continue to support the growth of Malaysia’s economy and automotive industry. We are here to stay and, aligned to our ‘Movement That Inspires’ brand vision, we are dedicated to building a future that inspires new experiences and sustainable mobility,” said Kia Asia Pacific President and CEO, Ki Seok Ahn.
Among the milestones the automotive industry and fans of the brand can anticipate from the new principal-led move include enhancements to the Kia dealer network, investments in aftersales service, and new model launches.
Kia Sales Malaysia Sdn Bhd will be led by Hyung Ho Kim as its President and CEO effective January 2026, and Emily Lek, as Managing Director - right and left respectively in the main photo above.
Transitioning from Bermaz to Kia Malaysia
Throughout the transition period, Kia customers are assured of continued peace of mind in terms of after-sales care at all authorised Kia Service Centres across the network. Existing bookings for vehicles made before 30 November will continue to be fulfilled. Meanwhile, new bookings will temporarily be paused from 1st to 31st December 2025 to make way for the transition to principal-led operations. Customers can look forward to making bookings for new vehicles beginning January 2026.
“We thank Bermaz Group for their dedication to the Kia brand over the past four years and the seamless handover during this transition period. The return of Kia operations to a principal-led model is timely as the market remains hungry for new experiences and value from automotive brands. We are grateful to our loyal fans for staying with us through the years and look forward to curating an inspiring ownership experience that proves why a Kia is designed to meet the unique lifestyle needs of both existing and new fans alike,” said Kia Sales Malaysia Sdn Bhd President and CEO, Hyung Ho Kim.
To re-engage the market and fans, Kia will embark on a new brand campaign, as the leading Korean marque looks to inspire confidence by answering a simple question, ‘Why a Kia? (‘Kenapa Pilih Kia?’)
For sales and servicing inquiries or immediate 24-hour roadside assistance, contact Kia Malaysia's Customer Support at 1300 88 0133 or email customersupport@kia-my.com.
Friday, November 28, 2025
All new 2026 Proton Saga launched. Super specs at super affordable prices
Thursday, November 27, 2025
iCAUR V23 SUV launched with prices from RM119,800 onwards
The iCAUR V23 has been launched. Prices seem reasonable and starts from RM119,800 for the 2WD and RM132,800 for the feature packed all wheel drive (iWD) variant.

