Mercedes-Benz Malaysia presented to the media an exclusive preview of the highly
anticipated all-new electric Mercedes-Benz CLA. The marque will give customers an exclusive glimpse of the all-new electric Mercedes-Benz CLA at Stars@Mercedes-Benz Bangsar from 15 to 18 January 2026 and this fully electric variant of the latest generation CLA will be for sale by the second quarter for an estimated price of RM295,888 before insurance.
The all-new Mercedes- Benz CLA will be on display from 15 to 18 January 2026 at the newly launched Stars@Mercedes-Benz Bangsar, offering customers an early look at the brand’s next chapter in performance, design, and technology.
“Malaysia remains a key market for Mercedes-Benz, supported by a strong and loyal customer base and a strategic role within the Asia-Pacific region. As our brand commemorates 140 years since the invention of the automobile, we continue to build on our heritage while shaping the future with more product introductions this year. From new electric models to updates across the top-end and performance portfolio, the all-new CLA stands as a clear reflection of the direction Mercedes-Benz is taking, combining innovation, design, and everyday usability.” said Jens Kunath, Vice President Sales & Financial Services, Mercedes-Benz Cars, MBAG
“Today’s preview of the all-new electric CLA marks one of the most exciting moments for Mercedes-Benz Malaysia. It is our most intelligent vehicle and the first of a new generation designed around our
customers’ expectations for performance, technology, and design. We are delighted to have accelerated its arrival so our customers can experience this remarkable car up close, and to share this milestone as
we celebrate new beginnings into the New Year and Chinese New Year.” saidAmanda Zhang, CEO & President of Mercedes-Benz Malaysia.
“The introduction of the all-new electric CLA is not just about a new model but about offering customers a more immersive and personalised way to engage with our brand. This exclusive preview at
Stars@Mercedes-Benz Bangsar allows us to bring these innovations closer to our customers and showcase how our brand is shaping the future of luxury mobility in Malaysia.” said Nadia Trimmel, Vice President, Marketing & Sales, Mercedes-Benz Malaysia
Mercedes-Benz marks 140 years since the 1886 patent of the first gasoline-powered automobile this year . This legacy now enters a new era with the all-new CLA.
Mercedes Benz say that the all-new CLA offers more to customers in every dimension: more space, more refinement, more comfort, more intelligence, and more efficiency compared to its predecessor. It marks the beginning of a new product rollout and demonstrates how the brand is advancing electric mobility, digital intelligence, and design for the next generation.
Intuitive: The most intelligent Mercedes-Benz ever thanks to the Mercedes-Benz Operating System (MB.OS)
The all-new CLA is the first vehicle to fully operate on the in-house developed MercedesBenz Operating System (MB.OS), making it the most intelligent Mercedes-Benz ever. The new AI-enhanced system makes it possible to equip every vehicle with supercomputers connected to the Mercedes-Benz Intelligent Cloud. This enables regular over-the-air updates *1 for the most important vehicle functions, including driving assistance systems for the first time. This keeps the all-new CLA up-to-date and attractive for years to come.
With generative AI, the new MBUX Virtual Assistant revolutionises the relationship between vehicle and driver. It enables the kinds of complex, multi-turn dialogues – like you have with a friend – and has short-
term memory. Based on ChatGPT4o and searches with Microsoft Bing, it unites the collective knowledge of the internet.
Thanks to Google Gemini, the virtual assistant is also well-versed in navigation-related questions. It can access information from the Google Maps platform to provide users with detailed and personalised answers to questions about navigation, points of interest, and much more. The MBUX Virtual Assistant is always present on the Zero Layer as a “living” avatar in the form of the Mercedes-Benz star.
During an active dialogue, it recognises emotions and can respond accordingly.
Effortless on the road: The all-new electric CLA is the “one-litre car” for the electric age
When chatting with the product person of Mercedes-Benz Malaysia, the new operating system is much improved over what we've seen on previous Mercedes vehicles. The CLA builds in what they marque has learnt from previous MBUX systems and has culminated in this CLA
(Note*1 A personal Mercedes me ID and agreement to the Terms of Use for the Mercedes-Benz Digital Extras are required to use the services. In addition,
the vehicle must be paired with the corresponding user account. Upon expiry of the initial term, the services can be renewed for a fee, provided they
are at that point still offered for the corresponding vehicle)
As for its range, it has remarkably low consumption and an impressive range in this segment, the all-new electric CLA is taking electric mobility in everyday life to a new level. It, in this CLA 250+ form, achieves consumption as low as 12.2 kWh/100 km and a range of up to 792 km according to WLTP. The 800-volt system can significantly reduce charging time in conjunction with the new battery generation. The all-new electric CLA can be recharged to a range of up to 325 kilometres *2 within ten minutes.
(Note *2 At DC fast-charging stations with 500 amps based on the WLTP range)
The all-new electric CLA still looks like what a CLA should look like. The long wheelbase, short overhangs, and a powerful GT rear are an emotive expression of athletic power. The car’s sporty proportions are enhanced by a low greenhouse, long bonnet withpower domes, and large wheels. The car’s muscular and athletic shoulders start at the front wheel arches and extend to the sculptural rear. The clear design language emphasises the sculpted surfaces with reduced lines and precise joints. The striking character lines on the flank create an interesting interplay of light and shade when viewed side-on.
The iconic and sporty A-shape grille has been reinterpreted for the electric age. The innovative seamless star panel is fully illuminated for the first time on a Mercedes-Benz production vehicle. A total of 142 individually animated LED chrome-effect stars create a distinctive brand signature.
It also features an expansive panoramic roof. This one-piece fixed glass roof has no central brace and extends seamlessly from the windscreen frame to the rear. It provides a new interior experience with an
almost unobstructed upward view.
The all-new electric CLA is the first modern Mercedes-Benz with a frunk (front trunk) offering 101 litres of additional load space. At the rear, it offers a luggage compartment with a volume of 405 litres.
The all-new Mercedes-Benz CLA 250+ with EQ Technology is now open for pre-booking via our website at
www.mercedes-benz.com.my/cla-electric and the price is estimated from RM 295,888 (including 10% ST)
for Peninsular Malaysia. Price is on the road, without insurance.
Oh, the fully EV CLA is the first of the new generation CLAs to roll out. There will be a mild hybrid variant but, it's launch is at a later date. Mercedes-Benz will be gradually rolling that variant out after this EV CLA is launched in major markets worldwide.
Customer loyalty programmes
Recognising customer loyalty Mercedes-Benz is always introducing innovative products, and the all-new CLA is a testament to that.
Equally important is the brand’s focus on its customers, recognising their loyalty and long-term engagement spanning a collective 140 years. As Mercedes-Benz Malaysia continues to strengthen these
relationships, upcoming initiatives such as the 100,000 km Club will celebrate ownership journeys beyond this milestone.
Designed to recognise loyalty and trust, the programme will offer exclusive privileges and experiences, reinforcing the brand’s commitment to supporting customers at every stage of their journey
for more decades to come.
