Last week, PROTON launched the Proton e.MAS 5, which is the cheapest brand new EV on sale in Malaysia to date. This could be the catalyst for the EV market here in Malaysia as it brings affordability coming in from RM59,800 for the Prime and RM72,800 before any insurance for the loaded Premium variant. With it, brings affordability to the EV market and with anything, especially when after all the first adopters have bought their EVs, comes this second wave to try capture the sceptics and those first adopters with shallower pockets. As on a personal note, I believe the first adopters buying new energy vehicles over RM100,000 is now on a decline.
